Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Sensodyne Pronamel Active Shield Whitening Toothpaste - 2pk - 2 of 4Sensodyne Pronamel Active Shield Whitening Toothpaste - 2pk - 3 of 4Sensodyne Pronamel Active Shield Whitening Toothpaste - 2pk - 4 of 4
Sensodyne Pronamel Active Shield Whitening Toothpaste - 2pk - 1 of 4

Sensodyne Pronamel Active Shield Whitening Toothpaste - 2pk

1 Question
Only at  target 
$13.39 ($1.97/ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

Save 5% every day

With Target Circle™ Card

About this item

Highlights

  • Two 3.4 oz tubes of Cool Mint flavored Sensodyne Pronamel Active Shield Whitening Enamel Toothpaste
  • #1 Dentist Recommended toothpaste for Protecting and Strengthening Enamel
  • Sensodyne Pronamel Active Shield Whitening Toothpaste offers 24 hour cavity protection (1)
  • Toothpaste builds 2x acid resistance from day one against dietary acids vs mouth’s natural defenses
  • Fluoride toothpaste helps remineralize the surface of teeth when used as part of dental care routine
  • Medicare Advantage OTC (MAOTC) eligible. *OTC benefits and eligible products vary by plan. Check your plan for specific details.

Description

Sensodyne Pronamel Active Shield Whitening Enamel Toothpaste helps prevent cavities and reinforce enamel, in a great tasting cool mint toothpaste. This cavity protection toothpaste builds 2x the acid resistance from day one against dietary acids versus your mouth’s natural defenses and offers 24 hour cavity protection to help keep your teeth strong and healthy (1). Sensodyne Pronamel Active Shield whitening toothpaste with fluoride lets fluoride bind to and act on enamel to remineralize the surface of teeth and improve resistance against future acid attacks. It also helps gently whiten teeth. This anticavity toothpaste helps defend against cavities and erosion. With enhanced foaming action, this cool mint flavored toothpaste features a great taste that bursts with freshness. Start building resistance with Sensodyne Pronamel Active Shield today to help keep your teeth strong and healthy for life (2).

(1) With a healthy diet. Brush twice daily to keep up protection
(2) With continued twice daily brushing, a healthy diet and regular dental visits
Suggested Age: 12 Years and Up
Health Facts: Contains Fluoride
Active Ingredient Strength Value: .17 Milligrams
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Potassium Nitrate
Sustainability Claims: Recyclable
Package Quantity: 2
TCIN: 89403453
UPC: 310158358442
Item Number (DPCI): 049-09-4910
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

potassium nitrate(5%), sodium fluoride (0.15% w/v fluoride ion) (0.25%).

Purpose

Antihypersensitivity, Anticavity.

Warnings

the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist,pain/sensitivity still persists after 4 weeks of use.

Adults and Children 12 Years of Age and Older

Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing

Children Under 12 Years of Age

Consult a dentist or doctor.

Other information

Do not store above 25 degrees C (77 degrees F).

Inactive ingredients

water, sorbitol, hydrated silica, glycerin, peg-8, sodium lactate, flavor, xanthan gum, cocamidopropyl betaine, sodium methyl cocoyl taurate, titanium dioxide, sodium saccharin, pvm/ma copolymer, sodium hydroxide

Question or comments?

866-844-2797

Shipping details

Estimated ship dimensions: 6.6 inches length x 3.1 inches width x 1.7 inches height
Estimated ship weight: 0.496 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Why are the tubes or boxes not sealed?

submitted by Jodi - 5 months ago

  • A: Hi Jodi, thank you for your question. We would love to hear more from you so that we can better understand and address any questions you may have. We request you to contact us at 1-800-245-1040, we are available Mon-Fri, 8 a.m. - 6 p.m. EST or write to us at mystory.us@haleon.com. Thank you.

    submitted byHaleon - 5 months ago
    Brand expert
See all questions (1)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

Sensodyne Pronamel Active Shield Whitening Toothpaste is highly regarded for its effectiveness in managing sensitivity while providing gentle whitening. Guests appreciate its refreshing mint flavor and the clean feeling it leaves after brushing. Many have noticed improvements in enamel strength and overall oral health. While some found the texture runny, the majority are satisfied with its performance, making it a popular choice for those seeking a reliable toothpaste for sensitive teeth.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1974 reviews
    effectiveness: 3.43 out of 5
    quality: 3.57 out of 5
    value: 3.57 out of 5
    50% would recommend
    8 recommendations
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    13 July, 2026Verified purchase

    Toothpaste is not thick

    I love sensodyne toothpaste but something is off about this one. It was really runny. Not thick. I didn't like it. Felt like I was brushing with water.
    Smeyer369
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 June, 2026Verified purchase

    (no review title)

    Great product
    Wade
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026Verified purchase

    (no review title)

    Recommended by my dentist
    sally
    Did you find this review helpful?
    4 out of 5 stars
    2 April, 2026
    originally posted on Pronamel
    Image

    Lightens my teeth

    Bought it two months ago and it really is working beautifully. My teeth are whiter much happier with my smile ❤️
    Magoo
    Did you find this review helpful?
    4 out of 5 stars
    25 March, 2026
    originally posted on Pronamel
    Image

    Good flavor

    [This review was collected as part of a promotion.] Good but didn’t feel it whitened like it should or claims to. The flavor is nice and mild and of course it didn’t irritate my teeth. Maybe it just doesn’t work for me, but worth a shot for you!
    KariB
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2026
    originally posted on influenster.com
    Image

    Good price great product

    Love this toothpaste ever since I started using it. I have less sensitivity. I noticed results since the first use. I like that is not a strong mint flavor.
    suamyq
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on Pronamel
    Image

    Great toothpaste!

    [This review was collected as part of a promotion.] I’ll e this tooth paste. It tastes great and helps to protect and whiten your teeth. If you have sensitivity, than this tooth’s paste is for you! It doesn’t leave any residue on your teeth after using it and you definitely can see the difference in your overall coloring of your teeth after using it. It glides onto your teeth and leaves them feeling squeaky clean! The packaging is appealing to all and I will continue to purchase!
    MistyF
    Did you find this review helpful?
    3 out of 5 stars
    7 February, 2026
    originally posted on Pronamel
    Image

    Sensodyne is always a win!

    [This review was collected as part of a promotion.] I’ve liked Sensodyne products for years. Always saved me from a lot of discomfort. This is truly no different as far as toothpaste goes. Would definitely purchase.
    Melissa L
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on influenster.com
    Image

    Great for sensitive teeth

    This is the best toothpaste for sensitive teeth. I have definitely noticed a difference with how sensitive my teeth are after using this toothpaste. If I switch, I can tell it has a great mint taste and leaves my teeth feeling fresh and clean afterwards. I would definitely recommend this
    rosalynp7
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on Pronamel
    Image

    Good!

    [This review was collected as part of a promotion.] This toothpaste is perfect for my sensitive teeth. It gently removes stains for whiter teeth. It protects enamel against cavities. I am now a fan of this toothpaste.
    trinhh4_3255
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 January, 2026Verified purchase

    (no review title)

    tastes like cologne
    ajoye
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on Pronamel
    Image

    New Favorite Toothpaste

    [This review was collected as part of a promotion.] I’ve always been a fan of Pronamel since I have sensitive teeth, but this new Active Shield Whitening takes it to another level. I’m finally able to whiten my teeth without dealing with the sensitivity that other whitening toothpastes have caused in the past. It keeps my breath fresh all day, helps protect my enamel, and has my teeth whiter than they’ve ever been even with my daily coffee. This particular one is now my go-to regular in their brand!
    evondah_3809
    Did you find this review helpful?
    4 out of 5 stars
    4 January, 2026
    originally posted on Pronamel
    Image

    Keeps teeth feeling clean!

    [This review was collected as part of a promotion.] I like the packaging and that it is meant to help protect your teeth and that it is easy on sensitive teeth. The taste of this particular kind tastes like soap. It was very hard to use for that reason so I’m not sure if it helped with whitening.
    knousmom2025_7118
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026
    originally posted on Pronamel
    Image

    A great whitening toothpaste with added enamel ben

    [This review was collected as part of a promotion.] I’ve been using Proactive Shield Whitening Toothpaste for a bit now and honestly didn’t expect to notice such a difference so quickly. My teeth look noticeably brighter, but it’s still gentle and hasn’t caused any sensitivity. I also love how clean my mouth feels after brushing. This one’s definitely staying in my routine!
    marybethreviews_4556
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026
    originally posted on Pronamel
    Image

    Good taste, white teeth, no pain

    [This review was collected as part of a promotion.] Thank you Influenster and Sensodyne for sending me the Pronamel Gentle Whitening toothpaste. I have really enjoyed the performance of this toothpaste, from how it tastes to how it makes my teeth look and how clean my mouth feels. I like that it’s formulated with anticavity and anti sensitivity ingredients. One of my favorite aspects is how it helps strengthen enamel and makes my smile look brighter without causing sensitivities. The Alpine Breeze flavor is a subtle mint that isn’t too overpowering, which makes it easy and comfortable to use every day. Overall, this is an excellent toothpaste for anyone with sensitivities, anyone who prefers milder flavors, or anyone who wants a clean mouth and whiter teeth.
    amandah888_2221
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on influenster.com
    Image

    Something diferent

    Pronamel Active Shield Whitening toothpaste offers great value compared to other whitening toothpastes. It effectively made my teeth feel clean and smooth after brushing. I liked how refreshing it felt, and the whitening effect seems noticeable. Overall, it's a good choice if you want a quality toothpaste that leaves your mouth feeling clean without costing too much
    albertol7
    Did you find this review helpful?
    5 out of 5 stars
    24 December, 2025
    originally posted on Pronamel
    Image

    Smooth, Clean, and Noticeably Brighter

    [This review was collected as part of a promotion.] My first impression of Pronamel Active Shield Whitening Toothpaste was how this toothpaste feels premium and refreshing! From the moment I squeeze it onto my brush, the taste is clean and minty without being overpowering, which makes every brush feel fresh and pleasant. What I love most about Pronamel Active Shield is how gentle yet effective it is. My teeth feel smooth, clean, and noticeably brighter after just a few days of use. It doesn't leave that gritty or harsh feeling that some whitening paste can instead, it keeps my enamel feeling protected and cared for. As someone who loves coffee, I'm all about products that help maintain a naturally brighter smile without sensitivity, and this one delivers.
    rachaelr88_3493
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on Pronamel
    Image

    i would recommend!

    [This review was collected as part of a promotion.] this toothpaste is good for people who have sensitive teeth! the mint isn’t very strong, but i like the tube design and it does clean the teeth well.
    callmegabbyyy_1505
    Did you find this review helpful?
    5 out of 5 stars
    17 December, 2025
    originally posted on Pronamel
    Image

    Fresh and clean!

    [This review was collected as part of a promotion.] Pronamel Active Sheild Whitening is where its at! I have da n aged my teeth from years of previous smoking and drinking coffee, and some whitening formulas can make my teeth hurt. This formula is gentle, effective, nice, and smooth..not gritty and too minty. The package us easy to open and close and won't squish in a gym orcyravel bag.
    goblinqueen0228_7090
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2025
    originally posted on Pronamel
    Image

    Great sensitive toothpaste!

    [This review was collected as part of a promotion.] Great toothpaste! Didn't see a huge change in the white part but the sensitivity part was great. No harsh scent and the consistency is great. The cost is reasonable too!
    myrandag7_4557
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms