Toothpaste builds 2x acid resistance from day one against dietary acids vs mouth’s natural defenses
Fluoride toothpaste helps remineralize the surface of teeth when used as part of dental care routine
Medicare Advantage OTC (MAOTC) eligible. *OTC benefits and eligible products vary by plan. Check your plan for specific details.
Description
Sensodyne Pronamel Active Shield Whitening Enamel Toothpaste helps prevent cavities and reinforce enamel, in a great tasting cool mint toothpaste. This cavity protection toothpaste builds 2x the acid resistance from day one against dietary acids versus your mouth’s natural defenses and offers 24 hour cavity protection to help keep your teeth strong and healthy (1). Sensodyne Pronamel Active Shield whitening toothpaste with fluoride lets fluoride bind to and act on enamel to remineralize the surface of teeth and improve resistance against future acid attacks. It also helps gently whiten teeth. This anticavity toothpaste helps defend against cavities and erosion. With enhanced foaming action, this cool mint flavored toothpaste features a great taste that bursts with freshness. Start building resistance with Sensodyne Pronamel Active Shield today to help keep your teeth strong and healthy for life (2).
(1) With a healthy diet. Brush twice daily to keep up protection (2) With continued twice daily brushing, a healthy diet and regular dental visits
Suggested Age: 12 Years and Up
Health Facts: Contains Fluoride
Active Ingredient Strength Value: .17 Milligrams
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Potassium Nitrate
Sustainability Claims: Recyclable
Package Quantity: 2
TCIN: 89403453
UPC: 310158358442
Item Number (DPCI): 049-09-4910
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist,pain/sensitivity still persists after 4 weeks of use.
Adults and Children 12 Years of Age and Older
Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing
Estimated ship dimensions: 6.6 inches length x 3.1 inches width x 1.7 inches height
Estimated ship weight: 0.496 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hi Jodi, thank you for your question. We would love to hear more from you so that we can better understand and address any questions you may have. We request you to contact us at 1-800-245-1040, we are available Mon-Fri, 8 a.m. - 6 p.m. EST or write to us at mystory.us@haleon.com. Thank you.
Sensodyne Pronamel Active Shield Whitening Toothpaste is a popular choice among guests for its effectiveness in managing sensitivity while providing gentle whitening. Many guests appreciate its refreshing mint flavor and the clean feeling it leaves after brushing. The toothpaste is designed to protect enamel and is suitable for daily use, making it a reliable option for those seeking a balance between whitening and sensitivity care. Overall, it has garnered positive feedback for its performance and pleasant taste.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
1977 star ratings
4.6 out of 5 stars with 1977 reviews
effectiveness
3.4 out of 5
effectiveness: 3.43 out of 5
quality
3.6 out of 5
quality: 3.57 out of 5
value
3.6 out of 5
value: 3.57 out of 5
50% would recommend
8 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 July, 2026Verified purchase
Toothpaste is not thick
I love sensodyne toothpaste but something is off about this one. It was really runny. Not thick. I didn't like it. Felt like I was brushing with water.
Smeyer369
effectiveness
2.0 out of 5
effectiveness: 2 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 June, 2026Verified purchase
(no review title)
Great product
Wade
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
14 May, 2026Verified purchase
(no review title)
Recommended by my dentist
sally
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4 out of 5 stars
2 April, 2026
originally posted on Pronamel
Lightens my teeth
Bought it two months ago and it really is working beautifully. My teeth are whiter much happier with my smile ❤️
Magoo
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4 out of 5 stars
25 March, 2026
originally posted on Pronamel
Good flavor
[This review was collected as part of a promotion.] Good but didn’t feel it whitened like it should or claims to. The flavor is nice and mild and of course it didn’t irritate my teeth. Maybe it just doesn’t work for me, but worth a shot for you!
KariB
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5 out of 5 stars
8 March, 2026
originally posted on influenster.com
Good price great product
Love this toothpaste ever since I started using it. I have less sensitivity. I noticed results since the first use. I like that is not a strong mint flavor.
suamyq
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5 out of 5 stars
2 March, 2026
originally posted on Pronamel
Great toothpaste!
[This review was collected as part of a promotion.] I’ll e this tooth paste. It tastes great and helps to protect and whiten your teeth. If you have sensitivity, than this tooth’s paste is for you! It doesn’t leave any residue on your teeth after using it and you definitely can see the difference in your overall coloring of your teeth after using it. It glides onto your teeth and leaves them feeling squeaky clean! The packaging is appealing to all and I will continue to purchase!
MistyF
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3 out of 5 stars
7 February, 2026
originally posted on Pronamel
Sensodyne is always a win!
[This review was collected as part of a promotion.] I’ve liked Sensodyne products for years. Always saved me from a lot of discomfort. This is truly no different as far as toothpaste goes. Would definitely purchase.
Melissa L
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5 out of 5 stars
6 February, 2026
originally posted on influenster.com
Great for sensitive teeth
This is the best toothpaste for sensitive teeth. I have definitely noticed a difference with how sensitive my teeth are after using this toothpaste. If I switch, I can tell it has a great mint taste and leaves my teeth feeling fresh and clean afterwards. I would definitely recommend this
rosalynp7
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5 out of 5 stars
3 February, 2026
originally posted on Pronamel
Good!
[This review was collected as part of a promotion.] This toothpaste is perfect for my sensitive teeth. It gently removes stains for whiter teeth. It protects enamel against cavities. I am now a fan of this toothpaste.
trinhh4_3255
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 January, 2026Verified purchase
(no review title)
tastes like cologne
ajoye
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5 out of 5 stars
27 January, 2026
originally posted on Pronamel
New Favorite Toothpaste
[This review was collected as part of a promotion.] I’ve always been a fan of Pronamel since I have sensitive teeth, but this new Active Shield Whitening takes it to another level. I’m finally able to whiten my teeth without dealing with the sensitivity that other whitening toothpastes have caused in the past. It keeps my breath fresh all day, helps protect my enamel, and has my teeth whiter than they’ve ever been even with my daily coffee. This particular one is now my go-to regular in their brand!
evondah_3809
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4 out of 5 stars
4 January, 2026
originally posted on Pronamel
Keeps teeth feeling clean!
[This review was collected as part of a promotion.] I like the packaging and that it is meant to help protect your teeth and that it is easy on sensitive teeth. The taste of this particular kind tastes like soap. It was very hard to use for that reason so I’m not sure if it helped with whitening.
knousmom2025_7118
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5 out of 5 stars
2 January, 2026
originally posted on Pronamel
A great whitening toothpaste with added enamel ben
[This review was collected as part of a promotion.] I’ve been using Proactive Shield Whitening Toothpaste for a bit now and honestly didn’t expect to notice such a difference so quickly. My teeth look noticeably brighter, but it’s still gentle and hasn’t caused any sensitivity. I also love how clean my mouth feels after brushing. This one’s definitely staying in my routine!
marybethreviews_4556
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5 out of 5 stars
2 January, 2026
originally posted on Pronamel
Good taste, white teeth, no pain
[This review was collected as part of a promotion.] Thank you Influenster and Sensodyne for sending me the Pronamel Gentle Whitening toothpaste. I have really enjoyed the performance of this toothpaste, from how it tastes to how it makes my teeth look and how clean my mouth feels. I like that it’s formulated with anticavity and anti sensitivity ingredients. One of my favorite aspects is how it helps strengthen enamel and makes my smile look brighter without causing sensitivities. The Alpine Breeze flavor is a subtle mint that isn’t too overpowering, which makes it easy and comfortable to use every day. Overall, this is an excellent toothpaste for anyone with sensitivities, anyone who prefers milder flavors, or anyone who wants a clean mouth and whiter teeth.
amandah888_2221
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5 out of 5 stars
30 December, 2025
originally posted on influenster.com
Something diferent
Pronamel Active Shield Whitening toothpaste offers great value compared to other whitening toothpastes. It effectively made my teeth feel clean and smooth after brushing. I liked how refreshing it felt, and the whitening effect seems noticeable. Overall, it's a good choice if you want a quality toothpaste that leaves your mouth feeling clean without costing too much
albertol7
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5 out of 5 stars
24 December, 2025
originally posted on Pronamel
Smooth, Clean, and Noticeably Brighter
[This review was collected as part of a promotion.] My first impression of Pronamel Active Shield Whitening Toothpaste was how this toothpaste feels premium and refreshing! From the moment I squeeze it onto my brush, the taste is clean and minty without being overpowering, which makes every brush feel fresh and pleasant. What I love most about Pronamel Active Shield is how gentle yet effective it is. My teeth feel smooth, clean, and noticeably brighter after just a few days of use. It doesn't leave that gritty or harsh feeling that some whitening paste can instead, it keeps my enamel feeling protected and cared for. As someone who loves coffee, I'm all about products that help maintain a naturally brighter smile without sensitivity, and this one delivers.
rachaelr88_3493
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5 out of 5 stars
22 December, 2025
originally posted on Pronamel
i would recommend!
[This review was collected as part of a promotion.] this toothpaste is good for people who have sensitive teeth! the mint isn’t very strong, but i like the tube design and it does clean the teeth well.
callmegabbyyy_1505
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5 out of 5 stars
17 December, 2025
originally posted on Pronamel
Fresh and clean!
[This review was collected as part of a promotion.] Pronamel Active Sheild Whitening is where its at! I have da n aged my teeth from years of previous smoking and drinking coffee, and some whitening formulas can make my teeth hurt. This formula is gentle, effective, nice, and smooth..not gritty and too minty. The package us easy to open and close and won't squish in a gym orcyravel bag.
goblinqueen0228_7090
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5 out of 5 stars
15 December, 2025
originally posted on Pronamel
Great sensitive toothpaste!
[This review was collected as part of a promotion.] Great toothpaste! Didn't see a huge change in the white part but the sensitivity part was great. No harsh scent and the consistency is great. The cost is reasonable too!
