Builds 2x acid resistance from day one against dietary acids versus your mouth’s natural defenses
Fluoride toothpaste helps remineralize the surface of teeth when used as part of dental care routine
Medicare Advantage OTC (MAOTC) eligible. *OTC benefits and eligible products vary by plan. Check your plan for specific details.
Description
Sensodyne Pronamel Active Shield Enamel Toothpaste helps prevent cavities and reinforce enamel, in a great tasting fresh mint toothpaste. This cavity protection toothpaste builds 2x the acid resistance from day one against dietary acids versus your mouth’s natural defenses and offers 24 hour cavity protection to help keep your teeth strong and healthy (1). Sensodyne Pronamel Active Shield toothpaste with fluoride lets fluoride bind to and act on enamel to remineralize the surface of teeth and improve resistance against future acid attacks. This anticavity toothpaste helps defend against cavities and erosion. With enhanced foaming action, this mint flavored toothpaste features a great taste that bursts with freshness. Start building resistance with Sensodyne Pronamel Active Shield today to help keep your teeth strong and healthy for life (2).
(1) With a healthy diet. Brush twice daily to keep up protection. (2) With continued twice daily brushing, a healthy diet and regular dental visits.
Suggested Age: 12 Years and Up
Health Facts: Contains Fluoride
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Potassium Nitrate
Sustainability Claims: Recyclable
Package Quantity: 1
TCIN: 87085526
UPC: 310158356912
Item Number (DPCI): 049-09-3048
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Uses
builds increasing protection against painful sensitivity of the teeth to cold, heat,
acids, sweets, or contact,
aids in the prevention of dental cavities.
Directions
Directions
adults and children 12 years of age and older,
apply at least a 1-inch strip of the product onto a soft bristle toothbrush,
brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not
more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush
all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing,
children under 12 years of age: Consult a dentist or doctor.
Estimated ship dimensions: 1.422 inches length x 6.563 inches width x 1.7189 inches height
Estimated ship weight: 0.2337 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Thanks for your question, Lor. Sensodyne ProNamel Active Shield Fresh Mint toothpaste does not contain triclosan in its formulation.
submitted byHaleon - 3 months ago
Brand expert
Q: Why is this item not listed as SLS-free when that's one of the main reasons people buy Proenamel?
submitted by MJ - 5 months ago
A: Great question! All Sensodyne Pronamel toothpastes are SLS‑free. However, retailer websites don’t always list every product attribute unless it is specifically provided in the product feed, so “SLS‑free” may not always appear. You can find further information on our website here: https://www.pronamel.us/
submitted byHaleon - 5 months ago
Brand expert
Q: The specs say it's a paste, but the photo looks like a gel. Which is it?
submitted by RJ - 3 years ago
A: Hi RJ. Please note that the only difference between a paste and a gel is the appearance. A gel is more translucent, while a paste is opaque. All Sensodyne toothpastes are designed to be smooth, glossy pastes by definition.
Sensodyne Pronamel Active Shield Fresh Mint Toothpaste is designed to be a smooth, glossy white to off-white paste.
Pronamel Active Shield Enamel Toothpaste is highly regarded for its effectiveness in protecting sensitive teeth and strengthening enamel. Many guests appreciate its refreshing mint flavor and the clean feeling it provides after brushing. While some have noted concerns about taste and texture, the overall consensus is that this toothpaste significantly reduces sensitivity and promotes oral health, making it a top choice for those with delicate teeth.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
610 star ratings
4.7 out of 5 stars with 610 reviews
effectiveness
4.0 out of 5
effectiveness: 4.05 out of 5
quality
3.9 out of 5
quality: 3.85 out of 5
value
3.7 out of 5
value: 3.68 out of 5
52% would recommend
23 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 June, 2026Verified purchase
Pronamel works!
Pronamel was a really good toothpaste. It definitely has a refreshing filling after brushing your teeth, and I’ve been having good conversation with my dentist using this toothpaste and it’s highly recommended. I know there’s a lot of toothpaste out there, but this one’s definitely one of the top three. Actually helps with your enamel. My dentist even says that it’s helped out dramatically, brushing my teeth with this twice a day and of course, flossing twice a day and use a mouthwash twice a day but prom was definitely a good product. I highly recommend it if you’re looking to strengthen your enamel they have total one where it does all strengthen limo whitening fights cavities helps gum, disease, all in one try to look for those. The taste and freshness and texture are amazing.
JBond007
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 June, 2026Verified purchase
Bruce
My dentist told me to use this brand.
Bruce
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 May, 2026Verified purchase
(no review title)
My favorite toothpaste. It protects the enamel from acid erosion and has all day cavity protection.
Natalie
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 February, 2026Verified purchase
Good choice
Recommended by dental hygenist
MD
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 January, 2026Verified purchase
(no review title)
it's a recommended toothpaste but I received it with an unsealed outer box and the inner tube was not sealed or had a foil lining
Manni
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 November, 2025Verified purchase
(no review title)
It tastes like soap :( I love this brand and I switched to this one and it taste like I have soap in my mouth😭
Adriana R
1 guest found this review helpful. Did you?
5 out of 5 stars
26 October, 2025Verified purchase
(no review title)
Leaves my mouth feeling fresh and clean.
Jo
Did you find this review helpful?
5 out of 5 stars
5 August, 2025
originally posted on Pronamel
Toothpaste
I was recommended this toothpaste from cosmetic dentistry he said it will protect you teeth and he is not lieing it the best toothpaste out there market I will keep own using it byeing it I recommend this to anyone i Don't have tooth sensitivity has much any more
Ashley
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 June, 2025Verified purchase
Plaque, tarter buildup and staining while using this toothpaste
My hygenist recommended this toothpaste due to sensitivity and gum recession. I used it for one year thinking it was what I was supposed to do. Had plaque and tarter buildup like I had never had before. And staining! On my front teeth! Even with Sonicare. At my yearly checkup, dentist said toothpastes react chemically and individually with each person and clearly this one wasn't working and I needed to switch back to the one that was working before.
yogimom
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 June, 2025Verified purchase
Tastes terrible
Going to return this, the flavor is DISGUSTING
Daniellet
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
13 April, 2025
originally posted on influenster.com
Winner
Best toothpaste! It's great for sensitivity! The flavor is good! It is recommended by the dentist as well, as it is not as harsh as other toothpastes!
am255
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2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 December, 2024Verified purchase
tastes terrible
I’m sure it works great, I usually like all Sensodyne toothpastes, but the taste is the worst toothpaste flavor I’ve ever had. It’s like licorice. Not minty at all. Going to try and power through and finish it
hannahkg
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 November, 2024Verified purchase
hardened
this toothpaste is one of the worst I’ve used from sensodyne. Other reviewer is correct - it has a strong Anise flavor like licorice. Mine hardened after not very many uses and became like thick drywall paste and wouldn’t squeeze out. I am diligent about replacing the cap, so it was bizarre. Will not be buying again.
lorowe
effectiveness
2.0 out of 5
effectiveness: 2 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
8 October, 2024Verified purchase
Disgusting
This toothpaste tastes so disgusting and left my mouth feeling gritty and unclean. I usually like sensodyne but this flavor reminded me of citronella and black licorice.
L
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 August, 2024Verified purchase
Excellent toothpaste
I have been using this toothpaste for some time. My hygienist recommended it. It has a pleasant taste and cleans my teeth very well.
Annie
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
15 August, 2024Verified purchase
gross
I love this brand but this flavor is not it, tastes like menthol cough drops
kaylee
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 August, 2024Verified purchase
Caution for those with SLS sensitivities
This toothpaste does not contain Sodium Lauryl Sulfate (SLS), but it does contain the ingredient Sodium Methyl Cocoyl Taurate (SMCT) which, I found out the hard way, can cause the same issues as SLS. They are not as severe as with SLS, but I certainly will not be using this toothpaste anymore, nor any with SMCT. On top of that, the taste is absoltuely terrible.
Mike B
effectiveness
3.0 out of 5
effectiveness: 3 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
8 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 July, 2024Verified purchase
Best without SLS!
As someone with a sensitivity to sodium lauryl sulfate this is the best toothpaste I’ve found that doesn’t contain it! I bet a lot of people have the same sensitivity as me and just don’t know that’s what it is. It showed up in me with dry scaly patches on the edges of my lips where the toothpaste would touch. Since I switched to ones that don’t contain it they’ve never come back. This paste has a nice mild flavor and the cap rarely gets dirty. I will continue to repurchase!!
Kelly
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 June, 2024Verified purchase
Sensitive teeth
After trying several other toothpastes for sensitive teeth, my husband is thrilled with this one!
JT
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 June, 2024Verified purchase
No complaints
I love this toothpaste. I can't use toothpaste with SLS as it gives me terrible canker sores. I've been using Sensodyne ever since and love it.
