Dare to Be Naive - by Joshua Berry (Hardcover)

About the Book

While most people think being naive is a bad thing (especially in business), an intentional, chosen naivete leads to better business and a more fulfilled life. Through reading Dare to Be Naive, you'll learn how to generate two types of ROI - a positive Return on Investment and profound Ripples of Impact.

Book Synopsis

Winner, Next Generation Indie Awards 2024 (Career)

Winner, International Book Awards 2024 (Business - Motivational)

Silver Medal Winner, Independent Publisher Awards 2024 (Best First Book - Non-Fiction)

Bronze Medal Winner, Foreword Indie Awards 2023 (Career)

Distinguished Favorite, Independent Press Awards 2024 (Leadership)

Finalist, National Indie Excellence Awards 2024 (Leadership)

Has anyone called you naive for suggesting that businesses can do more good and make a positive impact on not just profits, but also on employees, consumers, and the world?

...If so, you're in good company.

Increasingly more employees, customers, and business leaders agree that how and why money is made is equally as important as the amount of money made. Yet business leaders often fear being labeled as naive if they pursue social good while pursuing profit. That fear can be paralyzing, ultimately keeping them from sharing - and acting on - their biggest and best ideas.

When we screen ourselves to present only what's accepted as realistic within the mainstream, we eliminate the option for positive transformation. So how do you take informed, impactful action and lead your business to be a force for good, considering the rapidly changing workforce and evolving consumer expectations?

You dare to be naive.

While most people think being naive is a bad thing (especially in business), an intentional, chosen naivete leads to better business and a more fulfilled life. Through reading Dare to Be Naive, you'll learn how to generate two types of ROI - a positive Return on Investment AND profound Ripples of Impact - as well as:

• The reason we fear being seen as naive and how to question that fear and harness the positive attributes of chosen naivete: curiosity, trust, authenticity, and optimism.
• Why doing good in business is actually good for business via real-world examples of evolving, tremendously successful business practices that some might call naive.
• How to dismantle and evolve your limiting beliefs to achieve less stress, more success, and greater ripples of impact in your work and personal life.
• A simple framework that enhances your critical thinking, promotes a growth mindset, facilitates deep reflection, and fosters intentional leadership.
• Practical exercises to help you put your new ideas and beliefs into action with a renewed passion and excitement for seeing the good in people and business.
• And much, much more.

Equipped with this knowledge, you'll have everything you need to use your influence for good to cultivate a better world.

Review Quotes

"The world is not suffering from a cynicism shortage. In fact, more of the generous naivety described in Joshua's book is exactly what we need right now."

--SETH GODIN, author of The Song of Significance

"Dare to Be Naive is full of engaging stories, humor and practical advice. For those who strive to take on the complex challenge of evolving company culture, it's like having a mentor by your side."

--MARISSA RODGERSON, Head of Innovation Strategic Design and Research, Wells Fargo

"Behavior change is hard because we're often in the dark about what makes us tick. Dare to Be Naive provides a simple framework to help you discover the beliefs that shape your behavior and the behaviors of those around you."

--AARON DIGNAN, Entrepreneur, podcast host, and author of Brave New Work

"Our behaviors and beliefs power much of the success we experience in business and life. When we pause and create space to reflect on what we believe, we realize some of those beliefs are self-limiting. Through anecdotes and provocative business ideas, this book will help you create that space."

--NIR EYAL, Wall Street Journal bestselling author of Indistractable and Hooked

"Dare to Be Naive blew me away. Joshua's take on mission driven leadership is inspirational; and focuses on the importance of leading with empathy, compassion, and a clear sense of purpose. The book is filled with practical advice and actionable steps that any leader can implement immediately. I appreciated the real-life stories and examples of leaders who have successfully implemented these strategies. This is a resource for anyone who wants to improve their leadership skills and create a more positive and purposeful workplace culture. Enjoy the ride!"

--MCKELL PURNELL, VP Human Capital, Omaha Public Power District

"Having worked with Joshua for several years, Joshua has stretched my own thinking, creativity and introspection as a leader. Joshua is an innovator that cares about people and has a unique approach to solving problems and helping others. His insights are relevant to individual leaders as well as to teams."

--ERIC MOOSS, CEO Bryan Medical Center

"The wise leader moves beyond "either/or" thinking and begins to embrace more of the "both/and". Through compelling stories, business practices and provocative questions, Joshua creates space for leaders to explore their emerging wisdom."

--CHIP CONLEY, Hospitality Entrepreneur and New York Times bestselling author

"My initial inclination to the word "naive" is quite negative. I grew up in a rural area near a small community. People took care of each other. I was VERY naive - and later called out for it. After college and now years in business, I have become quite jaded. Trust does not come easy. After reading your book, I feel more equipped to identify beliefs that may be limiting, question them, and to let my authenticity (maybe even naivety) into the room again. I'm looking forward to this journey of unlearning and choosing a path that leads to the new ROI (personally and professionally)."

--PEGGY CHRISTENSEN, Enterprise Software & Data Services Manager, Hamilton Telecommunications