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Dark and Lovely Fade Resist Rich Conditioning Hair Color

Dark and Lovely Fade Resist Rich Conditioning Hair Color - 2 of 4Dark and Lovely Fade Resist Rich Conditioning Hair Color - 3 of 4Dark and Lovely Fade Resist Rich Conditioning Hair Color - 4 of 4
Dark and Lovely Fade Resist Rich Conditioning Hair Color - 1 of 4
$6.99 when purchased online
Target Online store #3991

About this item

Highlights

  • NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
  • SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
  • VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
  • UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
  • SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.

Description

Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured, Curly
Health Facts: Contains Shea Butter, Contains Argan Oil, Ammonia-Free
Product Form: Cream
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 20 minutes
Net weight: 6 fl oz (US)
TCIN: 14349835
UPC: 072790003783
Item Number (DPCI): 063-01-2527
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

cream developer: 1190015 - aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning color: 32959 ca - aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, polyquaternium-6, ammonium hydroxide, oleyl alcohol, parfum/fragrance, thiolactic acid, edta, erythorbic acid, p-aminophenol, resorcinol, m-aminophenol, p-phenylenediamine, bht, sodium metabisulfite. moisture mask: 1213639ss - aqua/water/eau, cetearyl alcohol, stearamidopropyl dimethylamine, isopropyl myristate, cetyl esters, helianthus annuus seed oil/sunflower seed oil, butyrospermum parkii butter/shea butter, parfum/fragrance, tartaric acid, benzyl alcohol, caprylyl glycol, salicylic acid, tocopherol, ethylhexyl salicylate, limonene, linalool, citral, citric acid. cream developer: f.i.l. d209747/9. rich conditioning color: f.i.l. t52787/6. moisture mask: f.i.l. t70026688/1.

Shipping details

Estimated ship dimensions: 3.6 inches length x 2.3 inches width x 6.4 inches height
Estimated ship weight: 0.45 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: How long do you have to wait to re dye your hair with this brand

submitted by Cee - 22 days ago
  • A: Hi Cee! Thank you for your interest in Dark and Lovely Fade Resist. We recommend touch-up application when there is about 1/2-1 inch of new growth, somewhere between 3-6 weeks or longer for others, depending on new growth! We suggest following the instructions for a touch-up application.

    submitted bySoft Sheen Team - 10 days ago
    Brand expert

Q: Is Dark and Lovely Fade Resist Permanent Hair Color safe for natural hair

submitted by Cookie - 4 years ago
  • A: Hi Cookie! Thanks so much for asking. Yes, our Dark and Lovely Fade Resist Permanent Hair Color is ideal for natural hair. We hope you give it a try.

    submitted bySoft Sheen Team - 3 years ago
    Brand expert
  • A: it’s safe !! i’ve been using dark and lovely hair color for literally a decade. i’ve been natural even longer. it has never let me down. it actually makes my hair feel softer after, which will forever be strange to me but, zero complaints here !!

    submitted bykeikou - 8 months ago

Q: What kind of hair types can used this product

submitted by Cali - 5 years ago
  • A: Dark and Lovely Fade Resist is suitable for all hair types and textures.

    submitted bySoft Sheen Team - 5 years ago
    Brand expert
  • A: all types of hair. i have applied to bleached hair and virgin hair. results are healthy, but on bleached porus hair it will fry it. I asked the company on social media if this is bleach and they said NO, it is a lightener, i proceeded to tell them the product bleached my black shirt like the box bleach and they said like any hair dye products, the product will stain. This is bleach. since the review, i have done my hair 2 more times, and damaged the already blonde bleached hair like chickle, gum stringy hair, that i had before the review. total regret. this is an update on my review. Ill still use it after my hair grows out. i love the price and results.

    submitted byTargetluver - 4 years ago

Q: I dyed my hair 394 Vivacious Red back in March. I’d like to try the 378 Honey Blonde. Should I have any concerns about the previously dyed hair taking on a different color than the new growth?

submitted by Tiana - 25 days ago
  • A: Hi Tiana!Thank you for reaching out with your question about using Dark & Lovely Fade Resist, 378-Honey Blonde over hair that has been previously dyed using 394-Vivacious Red. We are sorry to tell you that you cannot achieve the color result of the Honey Blonde over Vivacious Red. It has to be used on the natural hair color. Color-treated, especially with a darker shade, and a red as well, does not lighten easily!

    submitted bySoft Sheen Team - 10 days ago
    Brand expert

Q: I want to know if D&L is safe to use on my texturized hair

submitted by Michelle - 2 months ago
  • A: Hi Michelle! We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with chemically texturized hair, we cannot provide you with usage information. We suggest you contact the manufacturer of that treatment and follow their advice. Some hair types can do both; however, a strand test is highly recommended on all hair types before using.

    submitted bySoft Sheen Team - 2 months ago
    Brand expert

Q: Can D&L be used on texturized hair

submitted by Michelle - 2 months ago
  • A: Hi Michelle! We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with chemically texturized hair, we cannot provide you with usage information. We suggest you contact the manufacturer of that treatment and follow their advice. Some hair types can do both; however, a strand test is highly recommended on all hair types before using.

    submitted bySoft Sheen Team - 2 months ago
    Brand expert

Q: can i use this on auburn/red hair without staining it badly?

submitted by tja - 5 months ago
  • A: Hi tja! Thank you for reaching out about Dark and Lovely Fade Resist Rich Conditioning Hair Color. We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring.

    submitted bySoft Sheen Team - 4 months ago
    Brand expert

Q: Can I continue dying my hair if I do so with 8wks intervals without concern of damage? I love the color and would like to continue using the product but worry about the long-term affects on my natural hair.

submitted by Marie96 - 6 months ago
  • A: Hi Marie96! Thanks for reaching out about Dark and Lovely Fade Resist Rich Conditioning Hair Color. This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.

    submitted bySoft Sheen Team - 4 months ago
    Brand expert

Q: Does the Dark and Lovely blonde range require toner after application?

submitted by EJ - 6 months ago
  • A: Hi EJ. thank you for your interest in Dark & Lovely Fade Resist Conditioning Hair Color. A toner would be optional.

    submitted bySoft Sheen Team - 6 months ago
    Brand expert

Q: Does this dye have bleach or ammonia in it?

submitted by Sarah - 7 months ago
  • A: Hi Sarah. Thank you for reaching out to SoftSheen Carson regarding the Dark & Lovely Fade Resist Haircolor. This product is a permanent haircolor that does not contain bleach but it does contain ammonia.

    submitted bySoft Sheen Team - 7 months ago
    Brand expert

Essence Festival of Culture

About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
View Essence Festival of Culture collection

Related Categories

4.4 out of 5 stars with 2575 reviews
effectiveness: 3.27 out of 5
quality: 3.27 out of 5
value: 3.48 out of 5
58% would recommend
99 recommendations

Love this

5 out of 5 stars
ashleyh60f3_1926 - 12 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] Absolutely love this hair dye it works amazing with my hair. The scent isn’t to strong. The application process is nice and easy. The shade range is amazing
Did you find this review helpful?

Pitch perfect

5 out of 5 stars
vaneelm8_2878 - 12 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] It really has a bearable aroma, not at all strong, the packaging is easy to use and comes quite complete, we'll see the results since I ended up giving it to my grandmother, she loves red hair.
Did you find this review helpful?

Love it

5 out of 5 stars
yesmin13_7980 - 12 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] The box had easy instructions for mixing and applying. I had black hair when starting and the color is slightly darker but it looks good with my skin tone. I love the color as it's a good introduction to having red but not to intense red. It works just as good as cream of nature and my hair didnt feel dry either
Did you find this review helpful?

Smooth and beautiful

5 out of 5 stars
savannahc267_5407 - 13 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] Application was smooth and color was beautiful. Staining wasn’t an issue, scent wasn’t too harsh so that was great. Made my hair more alive after coloring.
Did you find this review helpful?

Healthy hair with this product.

5 out of 5 stars
ashley_k3_762 - 13 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] Perfect! I loved it very much, I got two complete units, the color is very beautiful! It adheres very well to the hair! And it doesn't damage the hair!
Did you find this review helpful?

Red Hot or Red Not?

3 out of 5 stars
briellelah_8378 - 14 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] I haven't personally tried the Dark & Lovely Fade Resist #394 Vivacious Red, but here's what others are saying: 🔥 Color Payoff Many users love the vibrant red shade, especially on dark hair. One reviewer mentioned, "I absolutely loveeeeee this color! It came out more like a magenta and it looks stunning in my opinion." 💧 Fade Resistance While the color is initially vibrant, some users noted that it fades after a few washes. A reviewer stated, "Nice bright color but it fades after first wash quite a bit." 🧴 Conditioning The included conditioner is appreciated for leaving hair smooth and shiny. A user shared, "My hair was so smooth afterwards! I love the deep rich red color it gave me." ⚠️ Considerations Some users experienced inconsistent results, with the color turning out more pink than red. One reviewer warned, "High star reviews are fake. Dye is hot pink, not purple. Beware." 💡 Final Thoughts Dark & Lovely Fade Resist #394 Vivacious Red is praised for its vibrant color and conditioning effects. However, results may vary, and the color may fade faster than expected. If you're looking for a bold red hue and don't mind potential fading, it might be worth a try.
1 reply from SoftSheen-Carson team - 11 days ago
Hi briellelah_8378! Thank for sharing that you have not tried Dark & Lovely Fade Resist, Vivacious Red! We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. Please do not hesitate to contact us again if you have more feedback to share.
Did you find this review helpful?

Go to summer color!

4 out of 5 stars
pnae_6329 - 14 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] The vivacious, red color by dark and lovely, is always my go to summer color. I love how the color complements my skin! The hair color itself is fade resistant, it has shine, my hair does not feel dry or brittle, and I like how it comes with a moisture mask to lock in moisture. Overall dark and lovely is a great product and I will continue to use it for my hair coloring!
Did you find this review helpful?

Gorgeous

4 out of 5 stars
- 14 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] Easy to apply process. I was given two boxes but I will only use one since I recently cut my hair. I can use the second box for whenever the color starts to fade. I have naturally dark brown hair so I end up with a lovely dark shade of red.
Did you find this review helpful?

Easy to Apply for Extensions

3 out of 5 stars
ashleyr793_3653 - 14 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] I was excited to try the Dark & Lovely Fade Resist Vivacious Red hair color. I’m very familiar with the proper process for coloring hair, and often experiment with my hair extensions. The application instructions were clear and easy to follow. I smoothly applied the product to my uninstalled extensions. The color processed in the time outlined in the instructions. Coloring my extensions resulted in a vibrant red that nearly mirrors the model on the packaging. This was an easy, quick, affordable option for coloring hair extensions. While I cannot speak to the longevity and health of this hair color on my own hair from scalp, I can confirm extensions take well to this product.
1 reply from SoftSheen-Carson team - 11 days ago
Hi ashleyr793_3653! Thank you for using and sharing how you feel about Dark & Lovely Fade Resist Vivacious Red. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback, and hope you'll try more of our products!
Did you find this review helpful?

Love it!

4 out of 5 stars
salazzz999_7359 - 14 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] I received 2 boxes of the Vivacious Red and had applied both all over my hair. It was a really easy process, it came with gloves and instructions. It didn’t smell too strong either. My ends were brown and they’re like a copper red now which I like, it could have been a bit more vibrant though. It didn’t really take at the top where I have darker brown virgin hair. Overall it’s great for lighter hair!
Did you find this review helpful?

It’s good if you have lighter hair

3 out of 5 stars
alineg507f_5052 - 15 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] I really love the packaging super cute, I would say the color accuracy is good if your hair is already a similar color or if you have lighter hair. I applied this on my dark black hair and I didn’t really see much of a difference and tried it on my mom’s brown hair and the color accuracy was good. Application process is very easy it didn’t stain my bathtub and the scent isn’t super bad but it’s a bit strong
1 reply from SoftSheen-Carson team - 11 days ago
Hi alineg507f_5052! Thank you for taking the opportunity to try Dark & Lovely Fade Resist Vivacious Red! Feedback from our customers is important to us when making decisions about our products. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We appreciate your feedback and will be sharing it with others in our company.
Did you find this review helpful?

Red

4 out of 5 stars
toriannac_4221 - 15 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] The packaging was so cute, snd the product didn’t have a smell at all! It was easy to apply although the product was not very thick. The color came out nice even though I didn’t keep it in for 30 minutes.
Did you find this review helpful?

Bright colors

5 out of 5 stars
h3llen_g_309 - 15 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] The color is great, I loved how it looked on my hair, the color is perfect, easy to apply, I felt like it didn't damage my hair, I would recommend this color. The scent is not strong, I didn't feel any itching on my scalp when I applied it.
Did you find this review helpful?

Good

5 out of 5 stars
eliannysv_3198 - 15 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] liked it. I have copper, almost reddish hair and I applied this to the roots and I liked how it turned out. It's a beautiful colorrrrrrrrrrrrrrrr
Did you find this review helpful?

Household brand throughout generations

5 out of 5 stars
meishacham_6086 - 15 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] I was never a person for coloring my hair but throughout my life my aunt as been using them and she swears by it so I decided to give it a try. The packing gave you that’s traditional long standing commitment you know and love from this brand and the best part is the application it’s super easy and super seamless
Did you find this review helpful?

Good option

5 out of 5 stars
rosannac16_9422 - 15 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] I chose this red hair dye to change my look. I normally wear black, and I think it was the best choice because of its natural ingredients and good coverage. It meets all my needs to cover my black hair.
Did you find this review helpful?

color

5 out of 5 stars
fanisel_3699 - 15 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] I recently tried the Dark and Lovely Color in "Villain Era", and let me tell you I’m obsessed. This shade gave me exactly the bold, edgy look I was going for. It’s rich, dark, and moody with just the right amount of drama. The name Villain Era fits perfectly, because once that color hit my hair, I felt like the main character in the best way. Application Experience: The process was super smooth. The instructions were clear, and everything I needed came in the box. The cream formula made it really easy to apply without making a mess, and it didn’t drip all over the place like some dyes do. I handled the whole thing at home, no salon visit needed. How the Color Turned Out: On my hair, the color turned out deep and vibrant. I didn’t bleach my hair beforehand, so I was honestly impressed with how much it still popped. In the sunlight, it gives this gorgeous dimension that I can’t stop staring at. It definitely gave me that confident, “don’t mess with me” vibe I was going for.
Did you find this review helpful?

The color is beautiful 🥰

5 out of 5 stars
jennifer2799_213 - 15 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] SoftSheen-Carson Dark & Lovely Fade Resist Vivacious Red is a permanent hair color product designed for textured hair. Here's a review based on available information: Long-Lasting Color*: This product provides rich, vibrant color that lasts up to 8 weeks. - *Moisturizing Formula*: The color treatment includes a moisture mask with Shea Butter, Sunflower Oil, and Vitamin E, which increases moisture by 40% after dyeing. - *Easy Application*: The no-drip jelly formula makes application easy and mess-free. - *Gray Coverage*: It offers up to 100% gray coverage. Potential Drawbacks - *Mixed Results*: Some users report uneven coloring, while others experience successful color lift. - *Variable Performance*: Results may vary depending on individual hair types and conditions ¹ Product Features - *Vegan and Cruelty-Free*: The product is 99% biodegradable, paraben-free, and silicone-free, making it a vegan-friendly option. - *Suitable for Various Hair Textures*: It's designed for textured hair and works well on all curls, coils, and hair textures, including 4C hair. - *Superior Gray Coverage*: Provides excellent coverage for gray hair ².
Did you find this review helpful?

Vibrant red color!

5 out of 5 stars
prettycakes_3688 - 15 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] I was gifted this hair dye by Influenster and dark and lovely in exchange for my honest review. I used the color "vivacious red" on my naturally curly hair, at first I was skeptical about the red showing up without bleaching it first, I was also worried about it coming out orange because It seems slightly orange on the box. But i actually love how it came out, and it really pops up super red in the sun. The kit comes with a moisture mask you use after you process and rinse out the color, It made my hair feel so soft and didn't weigh down my hair at all. I honestly can't find anything bad to say about this dye! Love that it's specifically formulated for people of color. 🤎
Did you find this review helpful?

Amazing 🤩

5 out of 5 stars
cristinat2_2564 - 15 days ago
originally posted on influenster.com
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[This review was collected as part of a promotion.] I love these hair dyes!! They work great for my dark hair! The only thing is the violet color comes out more reddish than purple. It is still a really pretty color and I highly recommend! Excellent product, works exactly like it promised. I literally applied and left it on for no more than 8 minutes and my hair turned out great.
Did you find this review helpful?

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