Design Thinking for Business and Management - by Mersha Aftab

About the Book

With this final-year undergraduate and postgraduate textbook, understand both the key principles and strategic practices of design thinking to tackle business challenges.

Book Synopsis

Understand how to think outside of the box by learning the vital and strategic role design thinking plays across businesses.

Design Thinking and Management is an ideal textbook for final-year undergraduate and postgraduate students studying on Design Thinking and Design Management courses. This textbook explores:

- How to utilise design strategies and principles to solve problems
- Digital and technological advancements that lead to transformation
- Ethic, Social and Sustainable considerations within design thinking
- Human-centred approaches to success and fostering innovation

Understand the key concepts of design thinking and management, by engaging with practical examples throughout this book from Nike, Tesla, Netflix, Zappo and 3M. In-text features include a glossary, learning outcomes, chapter summaries, exercise questions and real-world examples. Online resources include PowerPoint slides for lecturers and a lecturer's manual.

About the Author

Mersha Aftab is a senior lecturer in Design Management and Director of MA Design Management courses at Birmingham City University. She also leads an international network called Design-led Transformation, where she spearheads efforts to unite stakeholders from the public, private, and higher education sectors to explore the pivotal role of design in driving transformative change. Aftab has a wealth of experience in human-centred design, working with organizations such as Philips, Soil Machine Dynamics, and Unilever.