Design Your Life - by Erifili Gounari

About the Book

From personal branding to side gigs, discover the new pathways to success and step into the future with Design Your Life.

Book Synopsis

We don't have to conform to traditional ways of working. Uncover how to build a successful career on your own terms and develop the skills you need for the future with Design Your Life.

Why settle with a conventional career path when you can build a future on your own terms? With innovations such as side gigs and personal branding, you can craft your own, authentic future. Design Your Life uncovers the key skills and strategies that will allow you to build a successful career as a young professional.

In this book, Gen Z business leader and expert Erifili Gounari draws upon original research and first-hand interviews to uncover how you can thrive and find success in this new world of work, creating a career with flexibility and ownership.

Review Quotes

"A lot of what gets passed on as 'good careers advice' is based on 20th-century corporate careers. Real life is running somewhat ahead of this but few experts have been able to capture, distil and pass on what matters in today's always-online world - mostly because we are too old. Design Your Life is the book to fill that gap. Erifili is talking to her Gen Z peers, but her book is also a must-read for anyone who is curious to understand how we can make the most of our unique skills and qualities, while harnessing the exciting new tech-driven possibilities for a long-term and fulfilling working life."-- "Isabel Berwick, Host of the Financial Times Podcast Working It and author of The Future-Proof Career"

"Design Your Life is a wake-up call. It's the alarm clock you didn't know you needed, ringing loudly in the era of remote work and creator economy. Ignore at your own risk."-- "Paul Scherer, Chief of Staff at Augment.Org"

"Discover Gen Z's approach to side gigs, marketing and more in Design Your Life. Packed with novel insights and practical advice on personal branding and remote work, this book redefines success for a new generation. As a Gen Zer myself, I resonated deeply with many perspectives and, at the same time, took copious notes on how to (re-)design my own life now. A must-read for those eager to connect with Gen Z and thrive in today's fast-paced world. (My favourite tip: Get things done.)"-- "Kai Krautter, PhD in Organizational Behaviour at Harvard Business School Researching Passion for Work"

"This book is a masterclass in finding your true calling. Erifili blends wisdom with practical steps, making it a must-read for Gen Z in particular to navigate their career with purpose and passion. Could not recommend more!"-- "Ideja Bajra, Founder and CEO of Edvance Ai"

"With Design Your Life, Erifili Gounari provides remarkable clarity and insights to Gen Zs on how to navigate the fast changing external environment and how to extract opportunities from the new digital world. Through the lens of her experience, she offers insights that will not only make digital entrepreneurship accessible to anyone but also enable Gen Zs to redefine what success means in a modern world. I highly recommend this book for prospective entrepreneurs and businesses keen to understand this new 'career' paradigm."-- "Frank-Jürgen Richter, Chairman and Founder of Horasis and Formerly Director of the World Economic Forum"

About the Author

Erifili Gounari is CEO and Founder of The Z Link, a consultancy which advises leading organizations such as Deloitte, Hearst and Ikea on how they can improve their connection with Gen Z. She is widely recognized as a Gen Z thought leader, was listed in the 2023 class of Forbes 30 under 30 and sits on the Advisory Board of Youthful Cities. She is based in London, UK.