Digital Entrepreneurship in Practice - by Rebecca Fakoussa (Paperback)

About the Book

This undergraduate and postgraduate textbook highlights how to develop your own digital business, through ideation, reiteration then to market., while exploring funding, choosing digital platforms and designing your teams using growth mindset and monetisation strategies.

Book Synopsis

The essential textbook for building and managing ventures in the digital economy.

What is digital entrepreneurship and how can new ventures succeed online? Written for undergraduate and postgraduate students of business, management and entrepreneurship, this textbook by Rebecca Fakoussa provides a clear and practical foundation for understanding digital start-ups and the strategic decisions behind them. It aligns closely with modules in entrepreneurship, innovation, strategy and digital business, making it a reliable core text for both structured teaching and independent study.

Structured into five parts, the book guides learners from idea generation through to launch, growth and long-term sustainability. It explores how digital businesses are conceived, financed and scaled, examining themes such as platform models, customer experience, culture, operations and data and intellectual property protection. Real-world examples from the UK, US, China, Nigeria, Dubai and Kenya give students a global perspective on entrepreneurial best practice.

Designed with pedagogy at its core, Digital Entrepreneurship in Practice features:
- Clear learning outcomes and key concepts in every chapter
- Practical exercises, to-do lists and reflective activities
- End-of-chapter tasks and challenges to test understanding
- Digital model frameworks and theories for application in coursework and projects
- Online resources including lecturer slides and a teaching manual

Bridging theory with practice, this textbook equips students with the knowledge, frameworks and confidence to develop, launch and sustain successful digital ventures in a rapidly evolving business landscape.

About the Author

Rebecca Fakoussa is a versatile, international business expert, Assistant Professor at the University of Northampton, UK, and is also Visiting Professor at Bergamo University, Italy, OBS Business School, Spain and EMNormandie Grande Ecole, France. She is also a trained mediator and is Prince 2(c) certified. With over 25 years as a practitioner and consultant, and over 10 years as an academic her career spans academia, entrepreneurial start-ups and business, showing her ability to bring classrooms alive.