$5.69 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality.
- New and improved
- Disposable diapers
- Hypoallergenic
- Made without elemental chlorine, lotions, latex, fragrances, parabens and phthalates
- 12-hour leak protection
- 2 designs per pack
- Breathable outer cover
- Wetness indicator
- Comfort-touch liner
Description
Keep your baby comfortable with the Disposable Diapers from up&up™. Featuring a pocketed waistband that helps prevent leaks and blowouts, these absorbent and soft disposable diapers have a soft and snug waistband and tinted secure-grip tabs for a comfortable fit. They're hypoallergenic and have a super-absorbent channel for 12-hour leak protection. Plus, they come in two designs for extra cuteness.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Features: Wetness Indicator, Hypoallergenic, Absorption Channels
Disposability: Do not flush
Package Quantity: 24
Industry or Government Certifications: Meets ASTM Standards, Meets OSHA Requirements, Meets CPSC Standards, Meets CPSIA Standards
Diaper Weight Range: 27+ lbs
Material: Polyethylene, Polypropylene, Polyester
TCIN: 87990509
UPC: 086679510163
Item Number (DPCI): 007-01-3226
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.29 inches length x 9.4 inches width x 4.72 inches height
Estimated ship weight: 1.7196 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The reviews reflect a mix of experiences with these diapers, particularly following a recent redesign. Many guests appreciate the softness, absorbency, and cute designs, noting that they fit well and prevent leaks during the day. However, concerns about diaper rashes, leaks, and overall quality have emerged, especially with the new packaging. Guests recommend these diapers for daytime use but suggest caution for overnight wear, especially for sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 16426 reviews
gentle on baby: 3.33 out of 5
keeps baby dry: 2.92 out of 5
quality: 2.75 out of 5
sizing: true to size
value: 3.2 out of 5
41% would recommend
2306 recommendations
Work just as well as Pampers or Huggies
5 out of 5 stars
Thumbs up graphic, would recommend
Al - 2 days ago, Verified purchaser
These are our favorite store brand diapers, we used them from birth to two.
Decent diaper, great price
4 out of 5 stars
Thumbs up graphic, would recommend
Dek95 - 2 days ago, Verified purchaser
Better than the old up & up diapers for sure. I think for the price they are solid but I have had them rip at the sides if I pulled too hard. If you are looking for a cheap diaper that does the trick then this is it!
Good for Budget
4 out of 5 stars
Thumbs up graphic, would recommend
XSmallPupMom - 3 days ago, Verified purchaser
I bought this as a filler to get my total over a spend threshold. The overall feel of the diaper is nice and soft. It’s a bit on the small side for the size 2, compared to Huggies and Millie Moon, especially around the butt area. We had a major blowout because the butt coverage had shifted to the side but it’s only happened once and now we are more careful during diaper changes. I’ll definitely use these up and perhaps buy them again.
Leak-free and comfortable diapers, highly recommen
5 out of 5 stars
joanw6_3248 - 3 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Good diapers so far the don’t leak and it’s comfortable on baby doesn’t fuss when he has it on for a period of time witch I like and definitely recommend
Great
4 out of 5 stars
dayana911_2296 - 3 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have used these diapers with my baby since they arrived and I must say that I liked their quality, they are soft to the touch, they have a cute design, they are very absorbent, comfortable for the baby, in general I liked them and if I would recommend them they meet expectations And above all, they comply with what it says on their packaging.
These diapers leak very bad.
3 out of 5 stars
kothers_9156 - 3 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This diapers are not very good. They leak really bad and are very thin. The sizing seems about right and they fit my child perfectly, I just wish they were more absorbent!
Sizing not accurate
3 out of 5 stars
Thumbs down graphic, would not recommend
Paisley - 3 days ago, Verified purchaser
Size 4 says they fit up to 37 pounds however they are way too small on my 13 month old who is 26 pounds…
Don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashley - 3 days ago, Verified purchaser
They leak very badly
Skip it
3 out of 5 stars
Thumbs down graphic, would not recommend
MMM - 4 days ago, Verified purchaser
Buttocks area doesn’t cover. Diaper easily moves out of place. Works for younger babies. Not toddlers.
1 reply from the Product Manufacturer team - 2 days ago
Thank you for sharing your review, and we are sorry to hear that you had trouble with the sizing on our diapers! We would love to help ensure that you are using the best fit possible, so please reach out to us at guest.service@target.com so that we can advise further. We look forward to hearing from you.
Great for the price
4 out of 5 stars
allison_perri_770 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I recieved these for free in exchange for my honest review. These diapers were great! I have them at my house for when my niece and nephew come over. They are very absorb and there is no leakage
Good Absorbancy
5 out of 5 stars
cheyy_7814_7273 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] As always, I love testing different diapers! The Target Up&Up brand does not disappoint. They fit well and seems to be comfortable for my little one. I personally have not had any leakage problems, so I believe they absorb well.
Always Leak
1 out of 5 stars
Thumbs down graphic, would not recommend
Lauren - 5 days ago, Verified purchaser
These are hands down the worst diapers I've tried. I was given a variety of newborn diapers and everything was fine. Then I bought this pack, I had never tried the brand, and they're horrible. Every single diaper leaks, regardless of how well they're put on. Do not waste your time and money on them
1 reply from the Product Manufacturer team - 2 days ago
Hello, and thank you for your feedback! We're sorry to hear about your experience, and this is not what we would expect from our products. We would like to learn more and gather further details from you. At your convenience, please connect with Target Guest Services at guest.service@target.com. Thanks again, and we look forward to hearing from you.
Love these diapers
5 out of 5 stars
Thumbs up graphic, would recommend
Rachael - 6 days ago, Verified purchaser
We love the up and up diapers, no irritation or rashes from material and no leaks! Perfect for budget!
Only diapers I purchase!
5 out of 5 stars
Thumbs up graphic, would recommend
Ana - 6 days ago, Verified purchaser
First time purchasing these diapers and I'm never purchasing another brand! I did not, like some other reviewers, ever purchase these diapers before the redesign so I have a different experience as a first time buyer. I purchased either kirkland or pampers with my first child but these have done great with my second. They have never leaked overnight or during the day, they are incredibly soft in my opinion and my baby has never experienced a rash in these. I will continue to purchase and love when I can take advantage of deals on these to make them an even better steal! Would recommend these to any new moms or anyone looking for an affordable alternative to the name brands.
Size 2 & under
5 out of 5 stars
Thumbs up graphic, would recommend
Sunscreen - 7 days ago, Verified purchaser
These are great! They really hug my babies legs well. Size 3 doesn’t have the blow out tab in the back, but 2 and under does. Target, let’s make them all the same.
AFFORDABLE PRICE
5 out of 5 stars
Thumbs up graphic, would recommend
Affordable price - 7 days ago
Price is reasonable and affordable
Great diapers at an unbeatable price
5 out of 5 stars
- 8 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] These diapers are the best and you can’t beat the price! My daughter has sensitive skin so finding a good diaper that doesn’t leave her with a rash can be challenging. I find that these diapers are very absorbent, no scent, do not cause leakage and fit true to size! The pattern is subtitle, but cute! I really love these diapers!
Soft, Reliable, and Budget-Friendly!
5 out of 5 stars
saraeliice_5419 - 9 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] If you’re looking for diapers that actually hold up, these are it! The up&up Size 5s are super soft, hypoallergenic, and perfect for babes 27+ lbs. No leaks, no harsh chemicals—just all-day comfort and dryness. Bonus points for the adorable designs and wallet-friendly price!
Good value
5 out of 5 stars
misties5_88 - 9 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Great packaging, fun design and secure fit! Theee did not sag and leak up the back like some other brands. They felt soft and they were absorbent.
Great diaper for a great price!
5 out of 5 stars
Thumbs up graphic, would recommend
Ashly - 9 days ago, Verified purchaser
These work great for us ! Absorbent and fit well. I like the thick/soft sides, so they don’t dig into their hips.