Sponsored
Drybar Big Brew Instant Thickening Styling Treatment - 4 fl oz - Ulta Beauty
$36.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Hemp fibers visibly thicken hair strands for instant fullness that lasts up to 72 hours. *clinically tested for claims
- Plant–based active ingredients rejuvenate hair follicles to help reduce signs of thinning for visibly thicker, fuller and healthier-looking hair
- Triple peptide complex helps extend the hair growth phase, promoting longer, healthier-looking locks
- Biotin and caffeine help create an optimal environment to support hair growth
- Nourishes and conditions for added softness
- Protects hair from heat up to 450°F/232°C
- Great for fine, thinning, or mature hair
- Research Results
- Hair instantly appears 2x thicker after one use *compared to untreated hair
- Instantly creates thicker-looking hair for fullness & body that lasts up to 72 hours **clinically tested for claims
- Clinically proven to improve hair density in 30 days. **clinically tested for claims
- Hair instantly appears up to 2x thicker with a clinical improvement in density in 30 days. **clinically tested for claims
Description
Drybar's Big Brew Instant Thickening Styling Treatment provides fuller, denser-looking hair while locking in style. It helps rejuvenate follicles to visibly improve thickness and reduce signs of thinning hair over time.
Drybar's philosophy is simple: Focus on one thing and be the best at it. For us that's blowouts! We created a full line of hair products and tools to achieve and maintain the perfect blowout.
Drybar's philosophy is simple: Focus on one thing and be the best at it. For us that's blowouts! We created a full line of hair products and tools to achieve and maintain the perfect blowout.
Hair Type: Fine
Health Facts: Contains Biotin
Product Form: Cream
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Weekly
Package Quantity: 1
Beauty Purpose: Heat Protection, Thickening
Net weight: 4 fl oz (US)
TCIN: 88764485
UPC: 810093850877
Item Number (DPCI): 342-03-3013
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), glycerin, cetearyl alcohol, butylene glycol, vp/va copolymer, pentylene glycol, caprylic/capric triglyceride, propanediol, oryza sativa (rice) powder, behenamidopropyl dimethylamine, polyquaternium-37, phospholipids, dicaprylyl carbonate, panthenol, biotin, caffeine, behentrimonium chloride (as an anti-static agent / en tant qu'agent antitatique), menthoxypropanediol, mentha piperita (peppermint) oil, tocopheryl acetate, hydrolyzed vegetable protein, isopropyl alcohol, ceratonia siliqua (carob) seed extract, hydrolyzed soy protein, zea mays (corn) starch, polyquaternium-16, guar hydroxypropyltrimonium chloride, polyquaternium-7, laurtrimonium chloride, glycine soja (soybean) germ extract, triticum vulgare (wheat) germ extract, scutellaria baicalensis root extract, arginine, phyllanthus emblica fruit extract, nicotiana benthamiana hexapeptide-40 sh-polypeptide-47, pisum sativum (pea) peptide, leuconostoc/radish root ferment filtrate, apigenin, oleanolic acid, biotinoyl tripeptide-1, glycine soja (soybean) oil, dipropylene glycol, hydroxypropyl guar hydroxypropyltrimonium chloride, lauryl glucoside, sorbitan oleate, cellulose, pectin, ppg-26-buteth-26, peg-40 hydrogenated castor oil, tetrasodium edta, sodium hydroxide, chlorphenesin, sodium bisulfite, tetrasodium glutamate diacetate, gluconolactone, calcium gluconate, sodium benzoate, lactic acid, potassium sorbate, potassium hydroxide, citric acid, fragrance (parfum), linalool, alpha-isomethyl ionone, limonene.' '
Allergens & Warnings:
Avoid contact with eyes. If contact occurs, rinse well with water. Do not store at elevated temperatures.Shipping details
Estimated ship dimensions: 6.41 inches length x 3.14 inches width x 2.4 inches height
Estimated ship weight: 0.3307 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Guests also viewed
Discover more options
$7.99
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 183 ratings
Related Categories
Guests are saying
This thickening styling treatment has garnered positive feedback for its ability to enhance hair volume and thickness, making it a favorite among guests with fine or thinning hair. Many appreciate its lightweight formula that doesn't weigh hair down, while others highlight its pleasant scent and ease of use. However, some guests experienced issues with texture and residue. Overall, it is recommended for those seeking fuller, healthier-looking hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 113 reviews
5 out of 5 stars
21 August, 2025
originally posted on Drybar
I tried to use the
[This review was collected as part of a promotion.] I tried to use the way they recommended it is easier to put on my fingers and rub through hair from roots to ends
5 out of 5 stars
28 July, 2025
originally posted on Drybar
Absolutely love this product! Leaves
[This review was collected as part of a promotion.] Absolutely love this product! Leaves my hair looking thicker and healthier than before I started using it.
5 out of 5 stars
5 June, 2025
originally posted on http://www.ulta.com

Great for thin hair
I started using this product about 2 months ago. Every time I use it people tell me how nice and full my hair looks. I have thinning hair and you can see down to the scalp in some areas. Since using this it looks like I am wearing a topper. I highly recommend this product. It really works and is worth every cent.
5 out of 5 stars
25 May, 2025
originally posted on http://www.ulta.com

Yes it works
I started using this a couple of years ago when it first came out. A little goes a long way so it lasted me about a year. I ran out and didn't buy again. Wasn't sure it really worked. 6 months went by and my hair started looking thinner and lifeless. Couldn't figure out why, but read an article that said if you were unhappy with your hair, look back at a picture when you were happy with it. Then go back to that regimen. So that is what I did and I re-purchased it. Within the month, I could visibly see an improvement in my hair.
5 out of 5 stars
15 May, 2025
originally posted on Drybar
I love it! It works
[This review was collected as part of a promotion.] I love it! It works just like it says it does. I love all 10 items I have purchased so far. I have tried so many products that do nothing so I am very happy to find products that do!! I have been complimented on how good I smell and it is the products 👍 PS: I was not paid like a lot of the reviews but highly recommend
5 out of 5 stars
13 May, 2025
originally posted on Drybar
I have thinning,thin,aging hair. This
[This review was collected as part of a promotion.] I have thinning,thin,aging hair. This product really helps my roots look thicker. I apply it, by putting a dime size on my finger and use a little at a time to spread on my scalp. Then,spread to rest of hair. When I followed the video, it was way too much. l don't have model hair as always demonstrated in Drybar aids!
2 out of 5 stars
3 May, 2025
originally posted on http://www.ulta.com

Thankfully only a sample
I got the sample size product in a free Ulta gift so figured id give it a try. My hair is fine, medium length, and wavy from a perm i had about a year ago. It definitely made my hair appear thicker. I actually love the way it made my waves appear extremely full and beautiful. Thats the only reason this got an extra star from me. I hated the way my hair felt after use, i applied to the scalp while my hair was damp, in sections per the instructions. It absorbs quickly so i was confident it wouldnt make my hair feel like straw like other thickening treatments have. I blow dried my hair and thats when i noticed the texture was sooo gross feeling. As i put the comb through it, i could just feel the breakage. My hair felt like straw, just like i feared it would. So i used a bubble wand after blow drying to try and save my experience and while my waves look great, i would never use this product again. I can barely get my fingers through my hair thats how awful the feeling and texture is. My hair feels so heavy. I would use the drybar thickening spray over this product, and thats saying something because i didnt care much for the spray either. Overall, just beware. I know those of us with finer or thinner hair would love to have that extra volume, but not at the expense of the breakage and texture issues with this product.
4 out of 5 stars
27 March, 2025
originally posted on http://www.ulta.com

Wow!
A couple of years ago I started noticeably losing hair and thinning out. I thought it was a new medication at first, but since I'm still struggling with it, I'm guessing it's hormones/age/genetics at this point. (I have consulted a dermatologist and that was the gist of what they told me as well) My hair strands are very fine and silky, so mix that with an overall thinning of density you get FLAT, lifeless hair. I have spent so much money on styling products over the last few years and nothing worked. I decided to give this one a try, because why not? I have nothing to lose (except more hair LOL). WOW....just wow. This stuff actually works. I apply a small amount, maybe pea sized, to my fingertips and massage it in my scalp that way, working it through to the ends. It's a very thick cream, so I was hesitant at first thinking it would make my hair greasy and even more lifeless. But it makes my hair SO soft and actually FEELS thicker, without a gross residue feeling. After blow drying and finishing with my heated round brush, you can actually see the hair isn't sitting directly on my scalp at the roots. The strands feel thicker and the style just lasts longer. Now, if it's windy out, nothing is going to save my hair. But this stuff is by far the best styling product I've tried. It also says that continued use over time improves hair follicle health resulting in less shedding. I will say I've been using it consistently for over a week now, and this may be a coincidence, but I can notice I'm definitely shedding less hair in the shower. Less than I have in a very very long time. If you're struggling, give this stuff a try! If you don't like it, at least you can return it at Ulta.
1 out of 5 stars
23 January, 2025
originally posted on http://www.ulta.com

Just as disappointing as all the other thickening treatments
Just like all the other thickening creams, gels, and sprays that I have tried, it left my hair full of static and dry and brittle. I tried it three days in a row then took it back for a refund.
5 out of 5 stars
19 January, 2025
originally posted on Drybar
I love all the hair
[This review was collected as part of a promotion.] I love all the hair thickening products. They work!
5 out of 5 stars
15 January, 2025
originally posted on http://www.ulta.com

I would buy this again and again.
This gives me the volume and height I want. I have fine, blonde hair. I use it with other products and since I have starte this one my hair has perked up and it has hight and volume.
5 out of 5 stars
8 January, 2025
originally posted on Drybar
Amazing Product - Hair Transformation
I cannot say enough about Big Brew. It has completely transformed my hair. My stylist even noticed the difference. She said my hair is so much thicker than it was before. I am 47 years old and have been using this product for about a year now. I use a dime size after washing and conditioning my hair. I even bought some for my mom. She is 72. Her hair was really thinning at the crown of her head. Huge difference now. LOVE it! Cannot recommend enough!
5 out of 5 stars
6 January, 2025
originally posted on http://www.ulta.com

Great product
Helps with volume and less flat around face. Helps with less hair loss and breakage
5 out of 5 stars
29 December, 2024
originally posted on Drybar
Great product that works
[This review was collected as part of a promotion.] I really like this product as someone with fine hair. It made my hair thicker at the roots and lasted for 3 days until I washed my hair. A little goes a long way! I will be purchasing this again.
2 out of 5 stars
21 December, 2024
originally posted on Drybar
In now world should you
[This review was collected as part of a promotion.] In now world should you follow the instructional video. Unless that chick has hair like an otter, there's no way that amount is necessary. I used far less and still had super gross hair afterward. It didn't make my hair feel or look fuller, just kinda gunky. Not a win for me.
5 out of 5 stars
9 December, 2024
originally posted on Drybar
I haven’t tried any Drybar
I haven’t tried any Drybar products before but I got a sample and it was absolutely perfect for my hair. I have a lot of trouble finding products that agree with my naturally curly hair, but every time I use this after wetting my hair my curls are perfect every time!
4 out of 5 stars
7 December, 2024
originally posted on http://www.ulta.com

Not Bad
I have just above my shoulders length hair. I'm naturally dirty blond and have full head highlights. I have fine, thin hair. I use about a dime size amount. I don't section off my hair as per directions though. I rub it into my hands and then massage into my scalp all over and pull it through all my hair. I comb it through after that too, then blow dry. It works decently when it's the only styling product I use, but I get better results when I use this and a bit of plumping mousse. I don't personally don't think it does anything to combat frizz, at least not on my hair. It helps hold your style in your hair like hairspray but without any sticky. This really isn't a product for ladies who are still menstruating age fyi.
2 out of 5 stars
28 November, 2024
originally posted on Drybar
Unfortunately this is one product
Unfortunately this is one product I would not buy again. Makes hair greasy looking. Even when using a minimal amount.
2 out of 5 stars
2 October, 2024
originally posted on http://www.ulta.com

Wanted this to work!
I have very fine, thin hair and not a lot of it. I wanted this to work so bad based on some reviews, but it didnt hit for me. It was WAY too thick and weighed my hair down (it felt like glue), and also had a really weird smell. Hope it worked for some people but it was not for me. :(
1 out of 5 stars
30 September, 2024
originally posted on http://www.ulta.com

BAD, so BAD!
Didn't add volume. Made hair frizzy and had a residue. I returned this.