Ecosystem-Led Growth - by Bob Moore (Hardcover)

About the Book

"Everything is breaking. With a recession looming and company valuations plummeting, every salesperson, marketer, and executive is reevaluating their company's path to success. Meanwhile, growth playbooks have stopped working -- cold calling is dead, email inboxes are saturated, and ad targeting has been defanged by regulation. Not to mention the massive disruption that AI will cause to just about any growth strategy without real human relationships at its core. But there is hope. A growing universe of sales and marketing professionals have found a secret weapon right under their noses. They are wielding it to build an endless stream of leads, crush sales quotas, scale companies, and build generational businesses. That secret weapon is their Partner Ecosystem. Partnerships are no longer just the domain of "partner people" doing "hugs and chugs" at conferences -- they unlock treasure troves of data, relationships, and scalable growth plays. In this book, modern go-to-market professionals will learn about transformational technologies that bring partner data to their fingertips -- while learning about the savvy companies and executives who are converting that data into untapped growth opportunities."--

Book Synopsis

A blueprint to new levels of company growth leveraging your firm's Partner Ecosystem

In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company's Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you'll discover why partnerships are no longer the domain of "partner people" schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays.

You'll learn about:

• Transformational technologies that bring partner data to your fingertips
• Savvy companies and executives who convert that data into untapped growth opportunities
• Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth

An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.

From the Back Cover

Praise for Ecosystem-Led Growth

"Bob Moore lays out timely, actionable strategies for turning partner ecosystems into growth engines. A vital read for driving concrete results in today's interconnected market."
-- FREDERIC KERREST, Vice-Chairman and Co-Founder of Okta, bestselling author of Zero to IPO

"There's a lot happening in the world of SaaS. The good news: the era of the customer is here to stay. Bob Moore and insightful industry leaders share practical insights in Ecosystem-Led Growth that are tangible for every leader aiming to grow their business. This book is not just a good read, but a game-changer for today's modern business strategy."
-- NICK MEHTA, CEO of Gainsight, bestselling author of Customer Success

"A masterclass for revenue leaders on thriving in today's market. Bob Moore adeptly connects the dots between modern partner ecosystems, the data they provide, and the path to success in this new era of growth."
-- SAM JACOBS, CEO of Pavilion, bestselling author of Kind Folks Finish First

"Bob Moore's Ecosystem-Led Growth deftly aligns with today's fast-paced business strategies. His approach to leveraging ecosystems for growth is both innovative and practical, essential for any entrepreneur who wants to build a massively valuable business."
-- CHRIS YEH, Managing Partner of Blitzscaling Ventures, bestselling co-author of Blitzscaling

About the Author

BOB MOORE is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth platform that generates leads, closes deals, and grows companies by leveraging partner ecosystems. He previously co-founded Stitch and RJMetrics, acquired by Talend and Adobe, respectively. Learn more at Crossbeam.com and contact Bob at RobertJMoore.com