Entrepreneur Magazine - (Paperback)

Book Synopsis

Alles über das Geschäft mit Seminaren: Wie findet man Themen, die sich vermarkten lassen? Wie wirbt man qualifizierte Referenten? Wie plant man Seminare; zu welchem Preis kann man sie anbieten? Wo hält man Seminare ab, und woher erhält man die erforderliche Ausrüstung? Diese und viele weitere Fragen behandelt der unentbehrliche Ratgeber für alle, die in den potentiell lukrativen Nischenmarkt einsteigen wollen. (11/97)

From the Back Cover

From Entrepreneur Magazine, everything you need to know to run a successful seminar business Seminars are big business-not only for those in front of the audience, but for those behind the scenes as well. Organizing and promoting seminars is a highly lucrative practice that brings in more than $100 million per year. If you're considering entering this profitable arena, you'll need the thorough, practical advice and guidance you'll find in this comprehensive and accessible new guide. Written by the experts, Organizing and Promoting Seminars is a complete A-to-Z guide on how to start, run, and grow your own seminar business. From defining your market and pricing your service to keeping records and attracting sponsors, here's where you'll learn how to:
* Identify marketable seminar topics
* Find and recruit qualified speakers
* Select appropriate locations
* Calculate start-up costs and manage expenses, fees, and taxes
* Work with temporary seminar employees, office and on-site personnel
* Advertise and promote your seminars through print media, direct mail, and the Internet
* Handle licenses, permits, insurance, and other legal considerations
Also available from the Entrepreneur Magazine library: The Entrepreneur Magazine Small Business Advisor The Entrepreneur Magazine Small Business Answer Book Making Money with Your Personal Computer Small Business Legal Guide Starting an Import/Export Business Successful Advertising for Small Businesses Special Offers! Free issue of Entrepreneur Magazine 50% Discount on Entrepreneur Magazine subscription 1/2 price admission to any Entrepreneur Magazine Small Business Expo Discount on American Entrepreneurs Association membership See details and coupons in back of book.

About the Author

ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Media, Inc. It has the largest newsstand circulation of any business monthly and has a total ABC audited circulation of 510,000. The Entrepreneur Media, Inc. also publishes Business Start-Ups and Entrepreneur in Mexico.