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Ethics in Marketing and Communications - by M McKinley (Hardcover)

Name: Ethics in Marketing and Communications - by M McKinley (Hardcover)
Brand: Palgrave MacMillan
SKU: 1006478794
Price: 54.99 USD
Availability: InStock

Ethics in Marketing and Communications - by M McKinley (Hardcover) - 1 of 1

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About this item

Highlights

This book takes an international perspective on the topical issues of marketing ethics and ethical communications.
About the Author: MARY C. MCKINLEY is Director of the ESCEM-Europe Centre.
130 Pages
Business + Money Management, Business Ethics

Description

Book Synopsis

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Review Quotes

'This book of research reinforces our comprehension of marketing as more than a functional area of organisations.' - Efma Journal

About the Author

MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.

Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .6 Inches (D)

Weight: .7 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 130

Genre: Business + Money Management

Sub-Genre: Business Ethics

Publisher: Palgrave MacMillan

Format: Hardcover

Author: M McKinley

Language: English

Street Date: December 13, 2011

TCIN: 1006478794

UPC: 9780230358553

Item Number (DPCI): 247-41-2757

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.6 inches length x 5.5 inches width x 8.5 inches height

Estimated ship weight: 0.7 pounds

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