Event Planning and Management - 4th Edition by Ruth Dowson & Bernadette Albert & Dan Lomax (Paperback)

About the Book

Book Synopsis

This textbook provides step-by-step guidance for planning, designing and delivering successful events.

An indispensable resource for students studying events management, as well as early-stage practitioners and aspiring events managers, Event Planning and Management looks at how to:
- Research, develop and plan an event, including selecting a venue
- Market and promote for the target audience
- Manage on-site on the day
- Measure the success of an event and plan for the future

This updated fourth edition of Event Planning and Management provides new information and perspectives on contemporary issues impacting events including health and safety measures, contracts and legal processes and sustainability. With in-text learning features such as tips from event managers, checklists for planning, managing and evaluating events, and adaptable templates from real-life event planners, this textbook will equip students with the tools to plan and deliver successful events.

About the Author

Ruth Dowson was Senior Lecturer in Events Management at Leeds Beckett University, UK. She has more than 30 years of experience in events, conferences, seminars and exhibitions in both the public and private sectors.

Bernadette Albert was Senior Lecturer in Events Management at Leeds Beckett University, UK. She draws on extensive experience in managing and advising on international, state, civic and private events.

Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.