Exactly What to Say - by Phil M Jones & Chris Smith & Jimmy Mackin (Paperback)

About the Book

In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you.

Book Synopsis

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey.

Therein the opportunity lies.

In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you.

Imagine what it is going to feel like knowing exactly what to say when it matters the most...

Review Quotes

"Exactly What To Say for Real Estate Agents is short, to the point, and cuts out a lot of the noise from other coaching and training. A sales professional must know how to communicate with modern consumers."
--Ilya Rasner, Real Estate Agent, Keller Williams Realty

"I feel so much more confident knowing the right words. Not just what to say, but the right words."
--Susana Murphy, Broker Owner, ALANTE Real Estate

"Of all the coaches, training, and a decade's worth of investing, no one ever said to me, 'This is the right way to go about it.' Then you read this book and it's so obvious. How many listings did I lose as a young agent because I didn't know the right words?"
--Lisa Sevajian, Real Estate Agent, Compass