$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% more protein and 50% less sugar than regular milk
- 13g of protein per serving
- Delicious, satisfying and lactose-free
- No Artificial Growth Hormones Used*
- 52oz bottle
- *No significant difference has been shown between milk derived from rbST-treated and non-rbST treated cows
Description
We are driven by a simple belief: we can always make the world better.
Proper nourishment allows us all to grow and thrive. At fairlife, we provide the health and vitality people need by starting with the wholesome simplicity of real cow’s milk.
All our milk flows through soft filters to concentrate its goodness like protein and calcium while filtering out some of the natural sugars. Our deliciously creamy and full flavored fairlife Whole Ultra-Filtered Milk has 50% less sugar and 50% more protein than regular milk. Plus, there’s no artificial growth hormones used and it’s lactose free.
So sip, drink and chug as you enjoy our delicious ultra-filtered milk.
Proper nourishment allows us all to grow and thrive. At fairlife, we provide the health and vitality people need by starting with the wholesome simplicity of real cow’s milk.
All our milk flows through soft filters to concentrate its goodness like protein and calcium while filtering out some of the natural sugars. Our deliciously creamy and full flavored fairlife Whole Ultra-Filtered Milk has 50% less sugar and 50% more protein than regular milk. Plus, there’s no artificial growth hormones used and it’s lactose free.
So sip, drink and chug as you enjoy our delicious ultra-filtered milk.
Serving Size: 1 cup
Serving Per Container: about 7
Amount 1 cup (240 mL):
Calories: 150
% Daily Value*
Total Fat 8grm10%
Saturated Fat 5grm25%
Trans Fat 0grm0%
Cholesterol 30mg10%
Sodium 120mg5%
Total Carbohydrate 6grm2%
Dietary Fiber 0grm0%
Total Sugars 6grm0%
Added Sugars 0grm0%
Protein 13grm26%
Vitamin D 5mcg25%
Calcium 380mg30%
Potassium 400mg8%
Vitamin A 120mcg15%
Riboflavin 0.25mg20%
Vitamin B12 1.1mcg45%
Phosphorus 270mg20%
Magnesium 25mg6%
Zinc 1.4mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
ultra-filtered milk, lactase enzyme, vitamin a palmitate, vitamin d3.
Allergens & Warnings:
Contains milk.Contains: Milk
Dietary Needs: Pasteurized
Features: Lactose-Free, No Added rBST, No Artificial Colors
Form: Liquid
State of Readiness: Ready to Drink
Package Quantity: 1
Pre-package preparation: Pasteurized
Milk fat level: Whole
Net weight: 52 fl oz (US)
Beverage container material: Plastic
Country of Origin: United States
TCIN: 48626857
UPC: 811620020169
Item Number (DPCI): 284-06-1239
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.86 inches length x 3.86 inches width x 9.88 inches height
Estimated ship weight: 3.72 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Can babies over 1 year old drink this?
submitted by Betty - 4 months ago
A: Yes! They absolutely can.
submitted bydarlene - 24 days ago
Q: Why is this product sold in a 52-ounce size? Most milk I've ever heard of is sold in 64-ounce (half-gallon) sizes. Please get a 64-ounce size to better reflect traditional package-size standards.
submitted by Anthony - 2 years ago
A: All Fairlife multi-serve are sold in 52oz.
submitted bySchilly - 2 years ago
Q: Is the milk organic
submitted by Maame - 6 years ago
A: No, it's produced by the Coca Cola company. 'Nuff said.
submitted byJenny - 5 years ago
Q: how long does this item stay fresh? is it available in 2% and what stores carry this product?
submitted by Dale - 7 years ago
A: Bought in August and expiration is in November. But once opened, needs to be consumed within 2 weeks of opening according to their instructions on the bottle. Yes, available in nonfat, 2%, whole, and chocolate. The nonfat tastes good, creamier than other nonfat brands.
submitted byJenny - 5 years ago
Q: Is this A2 milk or A1?
submitted by buzzfrum - 3 days ago
Q: What's the expiration/shelf life for this product
submitted by Bbb - 2 months ago
Q: Can I freeze Fairlife milk? I freeze regular milk quarts (in the typical waxy paper cartons) and they freeze perfectly.
submitted by Bett - 2 months ago
Q: Is this pasteurized?
submitted by Paige - 4 months ago
Summary of reviews
Fairlife whole ultra filtered milk has garnered enthusiastic praise for its rich, creamy taste and impressive nutritional profile. Guests appreciate its lactose-free formula, making it suitable for those with dietary restrictions. The milk's higher protein content and lower sugar levels are highlighted as significant benefits, along with its versatility for cooking, baking, and enjoying straight. The sturdy packaging and long shelf life add to its appeal, making it a favorite choice for families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 2028 reviews
quality: 4.7 out of 5
taste: 4.78 out of 5
value: 4.29 out of 5
74% would recommend
93 recommendations
The best milk!
5 out of 5 stars
northeast_ladyrevie_2406 - 14 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I adore fairlife milk!!! It’s so smooth and creamy and very good for you. I appreciate that it has extra protein that isn’t in other milk brands. The packaging is nice and simple, and also very easy to spot what you’re looking for. It’s excellent for drinking, adding to coffee and also for making yogurt in an instant pot!
Tastes so good!
5 out of 5 stars
lalas143e_1809 - 17 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Ever since I became lactose intolerant, this fairlife milk has become my life saver! It tastes just like regular milk. Also the shelf life is like two weeks longer than regular milk. Highly recommended!
Bussin
5 out of 5 stars
Elijah - 17 days ago
originally posted on Fairlife
This cured me everyone should drink this or not I don’t want to run out
High Protein Less Sugar
4 out of 5 stars
reahlyn_8634 - 18 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I was prepared not to like it. But, was I surprised! I definitely appreciated the additional protein and fewer sugars. It is a little thinner to me than whole milk, but definitely does not taste any different. We are not a household that drinks milk by the glass, but we certainly use it in coffee and in shakes. It absolutely does the job! 
Better quality milk!
5 out of 5 stars
taylbayl_4070 - 19 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love that this milk has less sugar, more protein, and is lactose free. It is on the expensive side especially since you don’t even get a half gallon, but it is worth it for a product that is better quality. I switched to almond milk for a long time because it is easier on my stomach and I thought it was healthier, until I noticed all of the added ingredients. This is a great option that I could see myself using from now on.
Great taste
4 out of 5 stars
christophert9_1296 - 20 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Fairlife milk is a great product that I would buy again. The milk taste great and the best part is that it is lactose free. This is because of the ultrafiltered process which also gives the milk extra protein which is great for gym goers. The milk is smooth and goes great in protein shakes or just by itself. My only complaint would be with the packaging because it is plastic but this is not a huge deal. This milk.is a great deal and healthier then most milks.
Love!
5 out of 5 stars
thatssolanie_5198 - 21 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Fairlife Whole Ultra-Filtered Milk is honestly a game changer. It’s super creamy and rich, but what really sets it apart is the extra protein and calcium. I’ve noticed it keeps me feeling fuller longer, and it’s way easier on my stomach compared to regular milk. Plus, it’s lactose-free, which is a huge win for anyone with a sensitivity. Whether you’re using it in coffee, cereal, or just sipping on it, it’s a solid choice. Definitely a milk upgrade in my fridge!
Amazingly Delish
5 out of 5 stars
Thumbs up graphic, would recommend
Misty - 28 days ago, Verified purchaser
Been buying this weekly for at least five years. We absolutely love it! We use it for everything from hot chocolate, coffee, cereal, smoothies cooking, and much more. I love that It has lots of protein, less sugar and it taste Absolutely delicious-way better than regular or organic milk.
Overall excellent!
5 out of 5 stars
Gwenjt - 1 month ago
originally posted on Fairlife
I've been using this for over a year and will never go back to lactose milk. I've tried other lactose free milks and they do not taste as good. I need more protein and calories in my diet and Fairlife contributes to filling that needs.
not for me
2 out of 5 stars
Thumbs down graphic, would not recommend
paige - 1 month ago, Verified purchaser
i tried this cause i LOVE the shakes and im trying to get more protein in my coffee but this is not it for me at all. the taste is really bitter to me 😩
Great tasting milk product!
5 out of 5 stars
rebeccar281_2268 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Tastes just like regular milk but better- creamier. Does not hurt my stomach and is write enjoyable! Packed with nutrients and good vitamins. Cute, easy to hold, packaging. Will buy again!
Fairlife Whole Milk: A Smooth, Digestible Choice f
4 out of 5 stars
exaviern_7163 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I recently tried Fairlife whole milk, and I have to say, it’s become my go-to for coffee drinks. What stood out to me right away was how much gentler it was on my stomach compared to other dairy options. I’ve struggled with some milk in the past, but this one was much easier to digest. It worked especially well for lattes and other morning coffee drinks. The texture is smooth, and it froths up beautifully, making for a rich, creamy drink. I also noticed it held up much better than plant-based alternatives when heated, which I really appreciated. There's something about real milk that just adds a different level of flavor and consistency, and Fairlife definitely delivered on that. Overall, I liked it a lot and will continue using it for my coffee in the future. Highly recommend it if you're looking for a more digestible, high-quality milk option!
Taste like water
2 out of 5 stars
keshab4_6657 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Fairlife Whole Milk has some positive attributes, such as its high protein content and ultra-filtered process, which makes it a good option for those seeking a higher protein milk alternative. However, I found the taste to be overly processed and lacking the natural creaminess you would expect from whole milk. Additionally, the texture seemed slightly off, leaning more towards a chalky consistency. Another drawback is the price point, which is significantly higher than traditional whole milk options. While the added protein and reduced sugar might appeal to some, I didn’t feel the quality justified the cost. Lastly, the ultra-filtration process may not appeal to those looking for a more natural product. For these reasons, I can only give it 2 stars. It might work for specific dietary needs, but it fell short of my expectations for flavor, texture, and value.
Great
5 out of 5 stars
brookeg9_1902 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Airline whole ultra filtered milk is absolutely delicious. It is lactose free so it Is the best for me being lactose intolerant. I highly recommend
It’s a bit more expensive but worth the splurge
5 out of 5 stars
vangmain_3451 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Really enjoyed having Fairlife milk for my 1 year old! He still loves his milk so having the lower sugar really helps! It’s got a smooth taste and I honestly used it for cereal for myself a few times!
Awesome milk
5 out of 5 stars
eliz888888_4618 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love Fairlife! It's high protein and less sugar which is a great combination for my toddler's dietary needs at this point in her life. Also, it has no lactose so no upset stomach.
Awesome milk!
5 out of 5 stars
kirah70_256 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Fairlife Whole milk is amazing! For having less sugar it still tastes great and is creamy, like milk should be! I love that it has more protein and vitamin D than normal milk too! It being lactose free is a bonus!
great
5 out of 5 stars
tipyano1_8862 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] great substitute for milk and for people with a lactose allergy it tasted great and had a smooth consistency would definitely buy again and recommend
Great tasting milk 🥛
5 out of 5 stars
sallyt50_8591 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] 🥛If you've never tried organic milk before, you are in for a treat 😊 Enjoy 🥳 This milk is fresh and it's real milk. 🥛 My family enjoys the taste with cereal or just a cup with chocolate chip or Oreos 🥛🍩🍫🍪
Tastes great!
4 out of 5 stars
squigglies2006_6493 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love Fairlife in general! I was super excited to try their whole milk. The texture is the same as regular milk in my option. It tastes great. I feel the value is great for the money, unless you drink a TON of milk. Overall, I’m very happy!