Falling Upwards - by Jeremy Fall (Hardcover)

About the Book

"At 16, Jeremy was hosting club nights at Hollywood's famed Avalon nightclub; that same year, he gatecrashed the Grammys. At 25, Jeremy opened Nighthawk in LA, where he debuted Spiked Cereal Milk, a cocktail that combined cereal milk and alcohol and went instantly viral. But dig deep enough beneath Jeremy's king-of-LA swagger, and you'll find the curious little kid who grew up blocks away from LA's infamous Skid Row with a mom who was busy managing a restaurant to make ends meet and an absentee dad who only ever showed up long enough to fill young Jeremy's head with stories of Studio 54's heyday before vanishing again. Young Jeremy, who crept into the kitchen of his mom's restaurant on the nights when he couldn't sleep to build towering sandwiches, layering pickle with cold cut with fresh lettuce and mixing ketchup with Worcestershire sauce, celery salt, Tabasco, and lemon juice, until you couldn't swear that he wasn't making magic. Now meet the real Jeremy: anxiety-ridden, with OCD tendencies, and driven to go go go, because if he stops, it might just all come crashing down around him. Jeremy's first book blends personal narrative with practical takeaways, like how to harness our craziest and most out-there loose balloon ideas and make them work for us. Although Jeremy's successes began in nightlife and restaurants he really sees food as a conduit; a starting point where people can have meaningful conversations. His restaurants built his platform, and from there he has gotten into social media, his Beats for Breakfast show and Dinner Party podcast. He continues to evolve and is just at the beginning of his career. The book is a unique combination of business and life lessons, how to come up with fresh ideas and create your own career in a creative way, while showing how to thrive without toxic masculinity, despite mental health issues and to find your own path with authenticity and vulnerability"--

Book Synopsis

"With inspiring openness and vulnerability, Jeremy shares his hard-earned wisdom of how to combat the established rules of masculinity, channel our anxiety into bold, new ideas, and grow as flawed, yet hopeful human beings. Falling Upwards is for any creative ready to heal."
--Yung Pueblo, poet and #1 New York Times bestselling author of Lighter

Acclaimed entrepreneur Jeremy Fall shares how to turn fresh ideas into an authentic career, challenge the old standards of masculinity, and address mental health without shame

Jeremy Fall grew up blocks away from LA's infamous Skid Row with a single mom who managed a restaurant to make ends meet. At night, he'd go into the kitchen and prepare elaborate and comforting snacks--the only way he knew to calm his anxious, OCD mind. As an adult, Jeremy opened fourteen restaurants around the country, collaborated with Quincy Jones, made the "Forbes 30 Under 30" list in 2020, and became the first restaurateur to be represented by Jay Z's Roc Nation. Having built a business persona based on wild, borderless creativity, he feared that treating his mental health issues might come at the cost of his drive and creativity--but that didn't happen.

Determined to destigmatize mental health for men, Falling Upwards blends Jeremy's personal narrative with practical takeaways, outlining core paradigms like The Studio 54 Effect, Paperclipping, and The Power of Basic to help us harness our craziest, most out-there loose balloon ideas and make them work for us--without giving up on our own mental health.

Review Quotes

"Fall's mix of memoir, business advice, and self-help is targeted to men but inspirational for anyone, especially those who may be going through something similar to what he has experienced."--The Library Journal

"Creative industries can be so focused on pleasing others, truly, that the only way you can survive and not burn out is to focus and prioritize your mental health. Falling Upwards talks about how to navigate this perfectly!"--Tia Mowry, award-winning actress and author of Whole New You

"Pulling no punches, the author discusses how therapy and medication helped him navigate his mental health issues and allowed him to embrace neurodivergence as the source for the "loose balloon" ideas he credits for his successes. ... At a time when the highly flawed alpha male credo of "stronger, harder, better" still dominates ideas about success, Fall's book offers a welcome take on both masculinity and the nature of creativity."--Kirkus Reviews

"With inspiring openness and vulnerability, Jeremy shares his hard-earned wisdom of how to combat the established rules of masculinity, channel our anxiety into bold new ideas, and grow as flawed yet hopeful human beings. Falling Upwards is for any creative ready to heal."--Yung Pueblo, poet and #1 New York Times bestselling author of Lighter

About the Author

The only child of a Caribbean, French, Tunisian and Jewish family, Los Angeles-born Jeremy Fall is a restaurateur and creative. His first restaurant, Nighthawk: Breakfast Bar, was featured on Food Network's Diners, Drive-Ins, and Dives as well as Eater's Hottest Restaurants In America list among others. With one million followers on Instagram, he was the first food personality managed by Roc Nation. Most recently, Jeremy released the first season of his new show Beats for Breakfast alongside Grammy award-winning musician, Miguel, and launched his Dinner Party podcast, where he and celebrity guests work to bring awareness to and destigmatize mental health.