Fandom Is Ugly - (Critical Cultural Communication) by Mel Stanfill

About the Book

"In theory, fans are people who love something, so why, across cases from comic books to TV shows to YouTube to politicians to fan fiction, do fans engage in large-scale social media harassment to express their anger, and what does it tell us about media and public culture?"--

Book Synopsis

Highlights the importance of considering contemporary public culture through the lens of fan studies

The Gamergate harassment campaign of women in video games, the "Unite the Right" rally where hundreds of Confederate monument supporters cried out racist and antisemitic slurs in Charlottesville, and the targeted racist and sexist harassment of Star Wars' Asian American actress Kelly Marie Tran all have one thing in common: they demonstrate the collective power and underlying ugliness of fandoms. These fans might feel victimized or betrayed by the content they've intertwined with their own identities, or they may simply feel that they're speaking truth to power. Regardless, by connecting via social media, they can unleash enormous amounts of hate, which often results in severe real-world consequences.

Fandom Is Ugly argues that reactionary politics and media fandoms go hand in hand, and to understand one, we need to understand the other. Mel Stanfill pushes back on two mainstream assumptions: that media and the pleasure of consumption are frivolous and unworthy of study, and that fandoms are inherently progressive. Drawing on a corpus of angry social media posts, Fandom Is Ugly finds that ugly moments happen when deep emotional attachments collide with social structures and situations that have been misunderstood. By holistically examining the forms of ugly fandom in cases that touch upon race, gender, and sexuality, Fandom Is Ugly produces a comprehensive theory of the negative sides of fan attachments.

Review Quotes

"Mel Stanfill, already well-established as a key thinker on the state and stakes of contemporary fan culture, continues to productively interrogate the field's commonsense logics. Fandom is Ugly not only utilizes an impressive array of timely test cases to explore the intersections of fandom and reactionary cultures, it speaks incisively to both the failings and fecundity of fan studies approaches in the study of culture writ large. This is a vital text for fan scholars, but also anyone seeking to analyze the intersection of affect, digital platforms, and politics."-- "Suzanne Scott, author of Fake Geek Girls: Fandom, Gender, and the Convergence Culture Industry"

"Takes fan studies in dramatic and necessary new dimensions. With their trademark insight and 'big picture' thinking, Mel Stanfill carefully and thoughtfully applies traditional fan studies methodologies to large-scale cultural events, asking us to think about fandom as more than just progressive. Fandom is Ugly is sure to challenge traditional boundaries, to provoke new ways of seeing fandom, and to spark an entirely fresh dialogue about the place of fandom and fan studies today. Fandom is ugly because fandom is all of us. A must-read."-- "Paul Booth, author of Digital Fandom: New Media Studies and co-editor of The Fan Studies Primer"

About the Author

Mel Stanfill is Associate Professor with a joint appointment in the Texts and Technology Program and the Department of English at the University of Central Florida. Stanfill is the author of three books, including Rock This Way: Cultural Constructions of Musical Legitimacy.