Fashion Branding Unraveled - by Kaled K Hameide (Paperback)

About the Book

Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.

Book Synopsis

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

About the Author

Kaled K. Hameide is based at Montclair State College.