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Foreign Advertising in China - by Jian Wang (Hardcover)

Name: Foreign Advertising in China - by Jian Wang (Hardcover)
Brand: Wiley-Blackwell
SKU: 1006472342
Price: 74.95 USD
Availability: InStock

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About this item

Highlights

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject.
About the Author: JIAN WANG is currently a research scientist leading a research and development unit for the Canadian Food Inspection Agency in Calgary, Alberta.
176 Pages
Business + Money Management, Advertising & Promotion

Description

Book Synopsis

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.

About the Author

JIAN WANG is currently a research scientist leading a research and development unit for the Canadian Food Inspection Agency in Calgary, Alberta. His responsibilities include planning and conducting research projects in method development for antibiotic and pesticide residues in foods using advanced mass spectral analysis techniques such as UPLC/Q-TOF and LC/ESI-MS/MS. He has written over thirty publications for various journals and books. He was most recently awarded the CFIA Science Branch Recognition Award for leading method development on melamine investigation in 2007.

Dimensions (Overall): 9.3 Inches (H) x 6.16 Inches (W) x .6 Inches (D)

Weight: .8 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 176

Genre: Business + Money Management

Sub-Genre: Advertising & Promotion

Publisher: Wiley-Blackwell

Format: Hardcover

Author: Jian Wang

Language: English

Street Date: August 16, 2000

TCIN: 1006472342

UPC: 9780813818283

Item Number (DPCI): 247-11-9989

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.6 inches length x 6.16 inches width x 9.3 inches height

Estimated ship weight: 0.8 pounds

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