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About this item
Highlights
- From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire.
- 6-10 Years
- 7.4" x 5.2" Paperback
- 112 Pages
- Juvenile Nonfiction, Business & Economics
- Series Name: From an Idea to
Description
About the Book
Sichol provides a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. Featuring Jennings' humorous black-and-white illustrations, this book informs kids about the company behind their favorite movies and theme parks.Book Synopsis
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey! "I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book!- Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey!)
- Discover behind-the-scenes magic of how Walt Disney World is run.
- Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!
Review Quotes
"Inspirational fare."--Kirkus --
About the Author
Lowey Bundy Sichol is an author and founder of Case Marketing, a specialized writing firm. She coauthored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.comDimensions (Overall): 7.4 Inches (H) x 5.2 Inches (W) x .5 Inches (D)
Weight: .3 Pounds
Suggested Age: 6-10 Years
Series Title: From an Idea to
Sub-Genre: Business & Economics
Genre: Juvenile Nonfiction
Number of Pages: 112
Publisher: Clarion Books
Format: Paperback
Author: Lowey Bundy Sichol
Language: English
Street Date: February 12, 2019
TCIN: 88902006
UPC: 9781328453617
Item Number (DPCI): 247-54-6855
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.5 inches length x 5.2 inches width x 7.4 inches height
Estimated ship weight: 0.3 pounds
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