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Fruit of the Loom Women's 360° Stretch Seamless Smooth Support Wireless Bra - 2 of 4Fruit of the Loom Women's 360° Stretch Seamless Smooth Support Wireless Bra - 3 of 4Fruit of the Loom Women's 360° Stretch Seamless Smooth Support Wireless Bra - 4 of 4
Fruit of the Loom Women's 360° Stretch Seamless Smooth Support Wireless Bra - 1 of 4

Fruit of the Loom Women's 360° Stretch Seamless Smooth Support Wireless Bra - Black S

$15.00

SizeS

In Stock

Eligible for registries and wish lists

Fit & style

  • Wireless Support: Designed for gentle, shaping natural lift without underwire.
  • 360 Stretch: Crafted from super-soft, stretchy fabric that molds to your shape while laying flat and smooth under your clothes with lightweight lining. Comfy and secure enough for everyday wear.
  • Seamless Design: Smooth construction shapes to fit you with a seamless look and feel.
  • Stay-put Cups: Sewn in cups add support without an underwire.
  • No-Dig, Stay-Put Straps: Spaghetti straps stay securely in place for all-day comfort and can be converted to a racerback style.
  • Hook & Eye Back Closure: Makes it easy for you to get your best fit.
  • Guaranteed Quality: Fruit of the Loom has been one of America’s most trusted brands for over 160 years. Our Unconditional Guarantee ensures that you get the best product every time or your money back.

About this item

Fit & style

  • Wireless Support: Designed for gentle, shaping natural lift without underwire.
  • 360 Stretch: Crafted from super-soft, stretchy fabric that molds to your shape while laying flat and smooth under your clothes with lightweight lining. Comfy and secure enough for everyday wear.
  • Seamless Design: Smooth construction shapes to fit you with a seamless look and feel.
  • Stay-put Cups: Sewn in cups add support without an underwire.
  • No-Dig, Stay-Put Straps: Spaghetti straps stay securely in place for all-day comfort and can be converted to a racerback style.
  • Hook & Eye Back Closure: Makes it easy for you to get your best fit.
  • Guaranteed Quality: Fruit of the Loom has been one of America’s most trusted brands for over 160 years. Our Unconditional Guarantee ensures that you get the best product every time or your money back.
Say goodbye to bra blues and hello to the Fruit of the Loom Women’s Smooth Seamless Wireless Bra! We're talking dreamy comfort that's supportive enough for your everyday hustle without missing a beat. Crafted from a stretchy fabric that moves with your body's curves, these seamless, full-coverage bras go incognito to stay hidden beneath your clothes without any added bulk or lines. All comfort, no fuss – we're tag-free, seam-free, and wire-free. Engineered support zones step up the game, giving you that lift without the underwires. Plus, the adjustable spaghetti straps offer a custom fit that’s perfect for you, however you wear them – straight on or racerback style.

Fruit of the loom
seamless wireless

Size A B C D DD DDD
32 - S S - - -
34 S S M M L L
36 - M M L L XL
38 - M XL XL XL 2XL
40 - - XL XL 2XL -
42 - - 2XL 2XL - -

All Sizes in Inches Unless Otherwise Stated

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 4 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens
Material: 94% Nylon, 6% Spandex
Fabric Name: Knit
Neckline: Scoop
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Support Level: Medium Support
Garment Details: Seamless, Tagless, Adjustable Strap, Stretch Fabric, Breathable Fabric
Package Quantity: 1
Garment back type: Racer
Bra cup construction details: Wireless, Sewn in Cup
Coverage: Full
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 94427337
UPC: 666012923678
Item Number (DPCI): 023-05-1921
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.14 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.198 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What w What is the material

submitted by Leah - 10 days ago
  • A: The specifications list this bra as Material: 94% Nylon, 6% Spandex

    submitted byFruit of the Loom - 3 days ago
    Brand expert

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Guests are saying

This bra has garnered positive feedback for its comfort, lightweight design, and flattering fit. Many guests appreciate the absence of removable pads, which enhances its shape and support. While some have experienced sizing issues, the overall sentiment leans towards satisfaction, especially for those seeking a comfortable alternative to traditional bras. The variety of colors available also adds to its appeal, making it a versatile choice for everyday wear.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 45 reviews
    comfort: 4.13 out of 5
    sizing: true to size
    value: 4.38 out of 5
    73% would recommend
    15 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026Verified purchase

    (no review title)

    Fruit of the Loom very comfortable fit without doing back straps. Smooth Seamless wireless bra. Love the fit!
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 July, 2026Verified purchase

    (no review title)

    Fabric too hot. Bra too small
    comfort: 3 out of 5
    sizing: too small
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 June, 2026Verified purchase

    SO COMFY

    The most comfortable bra I’ve ever worn. I’ve worn this to sleep and I don’t even remember having it on that’s how comfortable this bra is. I love the sewn in pads as well as the material. It’s very breathable especially during this Texas heat. I wish there was more colors I would buy them all!
    Coolpumpkin
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 June, 2026Verified purchase

    (no review title)

    I loved it, so I ordered all the colors.
    MA
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 June, 2026Verified purchase

    Extremely itchy, Fruit of the Loom Women's 360° Stretch Seamless Smooth Support Wireless Bra

    I ordered three of these bras, two in the cashmere color, one in the country blue color which is really more like gray. Regardless, both bras fit very nicely but they are so uncomfortable to wear. I washed before wearing (Arm & Hammer unscented detergent for sensitive skin) and the bras are very itchy against my skin. The bottom band is also too wide. I am a 34B and I would think that gals with a larger chest would not get the support they need from a bra of this design. Also, did I mention how itchy the fabric is?!
    brj
    comfort: 1 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 June, 2026Verified purchase

    Nice bra

    I haven't worn yet but great color. Good Padding. I am 39" around bust and ordered 2XL and fits fine
    comfort: 4 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 June, 2026Verified purchase

    10/10 Comfort

    THE comfiest bra/bralette I’ve ever owned! The inside of the cups are so soft. I will definitely be buying a couple more!
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2026

    (no review title)

    Amazing fit I’m big chested and this fit and looked amazing! Love the adjustable straps and back clasp!
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 June, 2026Verified purchase

    Surprising!

    I am surprised at how much I like this bra. I bought it specifically for a trip where I needed a comfortable, moisture wicking bra. Since I am a 34 DD, I thought this would be fine for light hiking in hot humid temperatures, but did not think it would have enough support or shape to use it at all once back home. I was very surprised that it offered good support and nice shape and is so comfortable! I wouldn't choose to wear it under sweaters or something clingy that needs a more shapely look, but it's perfect for casual wear and I wear it almost every day. I love that unlike sport bras you don't have to pull it over your head, the straps are very comfortable, and there are no removable pads that have a misshapened look and it's a great price! I'm buying another one. Highly recommend!
    JJ
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 May, 2026

    Would not purchase

    Cheap material, bulky. Kept falling between sizes. Would not purchase
    S Nelson
    comfort: 1 out of 5
    sizing: too small
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 May, 2026Verified purchase

    (no review title)

    Comfortable, very lightweight and i love the latch
    juyeon
    comfort: 5 out of 5
    sizing: true to size
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 May, 2026Verified purchase

    Best Bra

    Love this bra! Great orice too!
    Carol
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 March, 2026

    Best bra ever

    Best thing about this....no removable pads! Does shape. Better than bralette. Straps don't dig in your back. I'm a 34B, small was perfect. Got it on every color!
    TV
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    5 March, 2026Verified purchase

    Its ok

    I like this bra but it ran small, I wear a 40D and purchased an xl but had to exchange it for a 2xl. Even after sizing up the band seems to be tight
    1 reply from Fruit of the Loom team - 4 months ago
    Fit issues are never fun! We offer a Satisfaction Guarantee on all of our products. You can begin your claim with this link! https://www.fruit.com/satisfaction-guarantee-claim
    Sara
    comfort: 3 out of 5
    sizing: too small
    value: 3 out of 5
    6 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    12 January, 2026Verified purchase

    Seamless Support

    Pretty comfortable and I like the fact it’s not a pull over bra. Only thing I dislike about the item is the adjustable clasp being in the front making it look like a nursing bra or something along those lines
    Sandi Rose
    comfort: 4 out of 5
    sizing: true to size
    value: 4 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 January, 2026Verified purchase

    most comfortable bra!

    get this bra! so soft and so comfortable! I have bought many now and will continue to buy! Great fit, no b unching. for reference, I am 5ft3in and 125lbs, and small chested. medium fits perfectly. would recommend.
    1 reply from Fruit of the Loom team - 6 months ago
    Thank you for sharing your feedback. The Fruit of the Loom Women’s 360° Stretch Seamless Smooth Support Wireless Bra is designed for all-day comfort with soft, stretchy fabric and a seamless fit, as described on the product page. It’s great to hear the fit and feel meet expectations. Your recommendation is appreciated!
    Homeschoolmomma4Three
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    18 December, 2025Verified purchase

    (no review title)

    th Tlove it. the fit is awesome. Comfortable.
    Goldie
    comfort: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    14 October, 2025Verified purchase

    Its ok , but for thin woman

    It's nice , but if you are on the bigger side it will try to tuck into your rolls .
    1 reply from Fruit of the Loom team - 8 months ago
    Thank you for your feedback! The Fruit of the Loom Women’s 360° Stretch Seamless Smooth Support Wireless Bra is designed to provide flexible stretch and smooth support without wires. For those who prefer a looser fit, you might consider sizing up for extra comfort. We appreciate your input—it helps us improve!
    Marisolpooh1
    13 guests found this review helpful. Did you?

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