$17.69When purchased online
About this item
At a glance
Clean
Cruelty Free
Gluten Free
Vegan
Highlights
- Mascara brightens your look and makes your eye makeup pop
- Enriched with vitamin B5 to lengthen and thicken your lashes naturally
- Safe for those who wear contacts or have sensitive skin
- A natural, clean beauty option formulated without parabens, sulfates, phthalates, talc, mineral oil or synthetic plasticizers
- Water Resistant
Specifications
Suggested Age: 13 Years and Up
Health Facts: Formaldehyde Donor-Free, Phthalate-Free, Propylparaben-Free, Gluten-Free, Formaldehyde-Free, Nonylphenol Ethoxylate Free, Sulfate-Free, Butylparaben-Free
Color Palette: Medium Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .25 fl oz (US)
Features: Non-Clumping, Conditioning
TCIN: 50038099
UPC: 707060757027
Item Number (DPCI): 052-00-1296
Origin: Made in the USA
Description
Water-resistant and non-irritating formula with vitamin B-5 to lengthen and thicken lashes without clumping or smudging. The luxurious nylon brush is specially designed to expertly define the lashes with a tapered wand. Enriched with herbal extracts to help protect each fragile eyelash and encourage maximum growth. Suitable for sensitive eyes and contact lens wearers. Certified Gluten Free. Vegan & Cruelty Free.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF, USP or Informed Choice to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free.• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.Vegan
A product that has an on-pack unqualified independent third-party certification or a statement that the entire product (not individual product components) is vegan. See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (infusion of aloe barbadensis leaf juice), cellulose gum, sorbitol, stearic acid, cetearyl alcohol, lecithin, panthenol, crithmum maritimum (sea fennel) extract, tocopheryl acetate, euphrasia officinalis (eyebright) extract, xanthan gum, iron oxides, hectorite, titanium dioxide, potassium sorbate.
Shipping details
Estimated ship dimensions: 0.688 inches length x 0.688 inches width x 4.375 inches height
Estimated ship weight: 0.016 pounds
We regret that this item cannot be shipped to PO Boxes.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the ingredients?
submitted by Shelly - 6 years ago
A: aqua (infusion of aloe barbadensis leaf juice), cellulose gum, sorbitol, stearic acid, cetearyl alcohol, lecithin, panthenol, crithmum maritinum (sea fennel) extract, tocopheryl acetate, euphrasia officinalis (eyebright) extract, xanthan gum, iron oxides, hectorite, titanium dioxide, potassium sorbate
submitted byJewelwing - 5 years ago
More to consider
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4.3 out of 5 stars with 11 reviews
66% would recommend
6 recommendations
long lasting: 4 out of 5
quality: 4 out of 5
easy to remove: 5 out of 5
value: 5 out of 5
easy to apply: 4.6 out of 5
Personal info
Skin tone:
Light
Skin type:
Dry,
Normal
Great ingredients, but doesn't perform
2 out of 5 stars
Would not recommend
Momintx404 - 6 months ago, Verified purchaser
Not a fan at all! So dry and take many swipes to get a little on. The wand is not the best for lower lashes either
The perfect mascara
5 out of 5 stars
Would recommend
Jill B - 6 months ago, Verified purchaser
I have been using this type of mascara for years—it’s great! It’s the only one I’ve ever found that doesn’t give me raccoon eyes. If I accidentally get it on my skin while applying it is super easy to wipe away with a dry cotton swab after letting it dry for a few seconds. Formula is perfect “wetness”, doesn’t clump, doesn’t flake, doesn’t smudge. Perfect!
Great color, even distribution
5 out of 5 stars
Mmac - 3 years ago, Verified purchaser
I've tried a lot of "natural" and clean mascaras, trying to find one that works well and this is definitely towards the top of my list! It goes on without clumping and really defines my eyelashes and the color is also good. It holds all day, but then washes off with no problems. I have relatively sensitive skin/eyes and have not had any problems with stinging or irritation.
Lovely mascara for everyday
5 out of 5 stars
Would recommend
Yogamom - 3 years ago, Verified purchaser
I used to work for a major department store cosmetics line so I feel like I have plenty experience with mascara. I’m a stay at home mom now and over time have switched to more natural products that are safer and more gentle. This is a mascara that I’ve really liked. My lashes feel soft and natural with this on instead of crusty and hard like some mascaras can leave my lashes. It has a more lengthening look and doesn’t clump which I love. I’m not one to do multiple coats of mascara as I prefer a more natural look (that’s also why I got the brown/black) but I’m sure it would build nicely. I love that it doesn’t flake and smudge during the day. This also washes off easily at night and doesn’t sting my eyes. I would say this is a great everyday mascara for a soft natural look.
Great GF mascara in brown
5 out of 5 stars
Would recommend
RH - 4 years ago, Verified purchaser
Love this product- not clumpy- stays all day
works well for me!
5 out of 5 stars
Would recommend
Jewelwing - 5 years ago
It was water and sweat resistant for me. This is the first time I've tried it, and it's my new favorite mascara. It gives my lashes length and doesn't clump at all, like my last mascara did. I'm very happy with it. The only downside for me is how expensive it is. I don't know how long a tube will last for me, so that might make a difference.
Not water resistant
1 out of 5 stars
Would not recommend
Kc87 - 6 years ago, Verified purchaser
This is not water resistant at all!!