About this item
Highlights
- UNLOCKING THE $2.4 TRILLION GEN X OPPORTUNITYGen X: The X Factor for Growth shines a spotlight on the 65 million Americans born between 1965 and 1980-an overlooked powerhouse with $2.4 trillion in annual spending power.
- Author(s): Mary Ellen Dugan & Julia Fitzgerald
- 264 Pages
- Business + Money Management, Consumer Behavior
Description
About the Book
Gen X: The X Factor for Growth is the guide to leveraging this overlooked economic force for unparalleled impact.
Book Synopsis
UNLOCKING THE $2.4 TRILLION GEN X OPPORTUNITYGen X: The X Factor for Growth shines a spotlight on the 65 million Americans born between 1965 and 1980-an overlooked powerhouse with $2.4 trillion in annual spending power. Representing over 30% of the workforce, Gen Xers juggle funding their kids' education, caring for aging parents, and financing everyone's mobile plans. They're also the OGs of technology, shaping the digital revolution from the dot-com era to the rise of AI. And, notably, more than 50% of Fortune 500 CEOs are Gen Xers.
So why isn't anyone talking about them?
Often dismissed as the "lost generation," Gen X is quietly redefining Work, pioneering new Wealth-building strategies, and driving the Wellness revolution. This book reveals the untapped potential of this dynamic cohort through case studies, data-driven insights, and go-to-market strategies.
Discover how Gen Xers' loyalty, adaptability, and purchasing power can transform your business. Gen X: The X Factor for Growth is the guide to leveraging this overlooked economic force for unparalleled impact.
It's time to harness the X factor.Note: the hardcover version has full color graphics, while the paperback is a black-and-white version.
Review Quotes
"With Gen X: The X Factor for Growth, Mary Ellen and Julia shine a spotlight on a generation too often overlooked yet crucial to today's business success. Their sharp insights and actionable strategies are a game changer for organizations seeking to drive growth with this powerhouse demographic. This book is as compelling as it is practical-don't miss it."
-Todd Unger, Chief Experience Officer of the American Medical Association and International Best-Selling Author of The 10-Second Customer Journey
"Mary Ellen and Julia bring a new, valuable perspective to understanding and unlocking the potential of Gen X for business growth. The book is a great resource for leaders."
-Jason Dorsey, President of The Center for Generational Kinetics and Best-Selling Author of Zconomy
"Gen X: The X Factor for Growth proves that this overlooked generation is a significant part of our population. It is a marketing guide to taking back the lost generation and becoming a powerhouse that provides answers to their needs."
-Kristen Cavallo, Executive Director of The Branch Museum of Design and former Global CEO of MullenLowe Group
"Julia and Mary Ellen brilliantly reveal how Gen X drives leadership, innovation and growth in today's dynamic workforce. As an Executive Coach to senior execs, I see the potential this generation holds to drive even more growth-this book is a game changer for businesses ready to embrace this cohort."
-Lisa Lanier, CEO & Founder, Lanier Leadership Group