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About this item
Highlights
- Behind Google's deceptively simple interface is immense power for both market and competitive research--if you know how to use it well.
- Author(s): Stephan Spencer
- 70 Pages
- Computers + Internet, Web
Description
Book Synopsis
Behind Google's deceptively simple interface is immense power for both market and competitive research--if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.- Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
- Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
- Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
- Acquire advanced Google skills that result in more effective search engine optimization (SEO)
Dimensions (Overall): 9.19 Inches (H) x 7.0 Inches (W) x .15 Inches (D)
Weight: .29 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 70
Genre: Computers + Internet
Sub-Genre: Web
Publisher: O'Reilly Media
Theme: Search Engines
Format: Paperback
Author: Stephan Spencer
Language: English
Street Date: August 30, 2011
TCIN: 94587390
UPC: 9781449311568
Item Number (DPCI): 247-41-4877
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.15 inches length x 7 inches width x 9.19 inches height
Estimated ship weight: 0.29 pounds
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