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Hands-On Salesforce Data Cloud - by Joyce Kay Avila (Paperback)

Name: Hands-On Salesforce Data Cloud - by Joyce Kay Avila (Paperback)
Brand: O'Reilly Media
SKU: 91999359
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Details

Highlights

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform.
Author(s): Joyce Kay Avila
448 Pages
Computers + Internet, Databases

Description

About the Book

"Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks."--

Book Synopsis

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.

Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.

This book will help you:

Develop a plan to execute a CDP project effectively and efficiently
Connect Data Cloud to external data sources and build out a Customer 360 Data Model
Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure
Use Salesforce Data Cloud capabilities for identity resolution and segmentation
Create calculated, streaming, visualization, and predictive insights
Use Data Graphs to power Salesforce Einstein capabilities
Learn Data Cloud best practices for all phases of the development lifecycle

Specifications

Dimensions (Overall): 9.19 Inches (H) x 7.0 Inches (W) x .91 Inches (D)

Weight: 1.57 Pounds

Suggested Age: 22 Years and Up

Sub-Genre: Databases

Genre: Computers + Internet

Number of Pages: 448

Publisher: O'Reilly Media

Theme: Data Mining

Format: Paperback

Author: Joyce Kay Avila

Language: English

Street Date: September 17, 2024

TCIN: 91999359

UPC: 9781098147860

Item Number (DPCI): 247-01-3574

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.91 inches length x 7 inches width x 9.19 inches height

Estimated ship weight: 1.57 pounds

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