Great Fundraising Organizations - by Alan Clayton (Hardcover)

About the Book

"In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)--rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals. Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence." --

Book Synopsis

Unlock new growth opportunities by transforming your organization's approach to fundraising

In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)--rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals.

Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include:

• Evidence to explain why some non-profits dramatically grow their revenues whilst others don't.
• What makes leadership for a Great Fundraising Organization different.
• That a precise set of internal behaviours are more important in driving growth than external factors.
• Why some fundraising communications drive growth and why some don't.

Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.

From the Back Cover

Praise for GREAT FUNDRAISING ORGANIZATIONS

"A very simple idea morphed into a 10-year program of research, the most exciting scientific project I have ever been involved with and the generation of literally billions of dollars for nonprofits around the globe."
--PROFESSOR ADRIAN SARGEANT, Institute for Sustainable Philanthropy

"Being part of this journey has been a privilege--I wholeheartedly endorse Great Fundraising the book, the training and the people at Revolutionise International Ltd . This has underpinned my approach to building teams, engaging donors and influencing my organisations to achieve growth every year for the last 10 years."
--JAYNE GEORGE, Director of Fundraising, Marketing and Media, the RNLI, UK

"Unrestricted income means sustainability, independence and innovation for any INGO. At Lutheran World Relief, we have practically doubled our unrestricted revenue in five years since implementing the Great Fundraising programme that this book lays out so clearly. We now have an organisation which is united behind our vibrant fundraising culture."
--DAVID FUERST, Associate Vice President, Global Relationships & Resources, Lutheran World Relief, USA

"There are many good ideas but there are a few great ideas. The challenge is to know the difference. And with fundraising, it is 'Great Fundraising' that propels your organisation towards enabling the great ideas to happen. The Royal Flying Doctor Service of Australia is a great organisation with great services underpinned by great fundraising thanks to the principles and practices in this book. We at RFDS have grown our service capacity exponentially by placing the 'business of fundraising' at the core of organisational survival and growth. There is no mission if there is no money, and this book enables the board and staff to achieve the ambitions every organisation has for the people it serves."
--SCOTT CHAPMAN, CEO, Royal Flying Doctor Service, Australia

"Great Fundraising Organizations provides the key missing piece to achieving practical, sustainable, fundraising growth in the real world. By taking a deep dive into what makes an entire organization effective, it represents an important milestone in fundraising research. These proven strategies can transform your organization as they have done for so many others around the world."
--RUSSELL N. JAMES III, JD, PhD, CFP^(R), Professor & CH Foundation Chair of Personal Financial Planning, Director of Graduate Studies in Charitable Planning at Texas Tech University

About the Author

ALAN CLAYTON is the founder and CEO of Revolutionise International, a fourteen-year-old consultancy that works with name-brand NGOs worldwide to "accelerate people with purpose." His firm has helped more than 500 organizations, including UNICEF, WWF, Oxfam, and many smaller and medium sized nonprofits solve their problems through a signature blend of research, teaching, and execution.