Hacking Advertising - by Jon Sneider (Hardcover)

About the Book

Skip the Agency, Go to Market!

Advertising production is a trillion-dollar industry ripe for disruption, says Jon Sneider, the founder and president of Wild Gravity, a multi-award-winning creative production agency in Seattle, WA. Hacking Advertising, Sneider's authoritative debut work, comes as a result of his firsthand experience (as the client for some of the country's largest brands) of the mind-blowing inefficiencies of the advertising-production complex.

While managing agencies for L.L.Bean, Windows, and Redfin, Sneider developed a vision that would allow him to make world-class adswithout the staggering costs, timelines, and complexities of traditional agencies. That compelling vision became a reality when Sneider launched his creative production shop that quickly ended up displacing agencies hundreds of times its size at billion-dollar brands.

In Hacking Advertising, Sneider shares the secrets behind producing cinema-quality advertising with small teams of seasoned pros for giants like Amazon, Microsoft, Hasbro, Nintendo, Coca-Cola, LEGO, Zeiss, the NBA, and more. He presents a blueprint for brands to bypass the old agency model with a direct-to-production approach. Readers will learn how to save millions by sidestepping conventional shops and production models.

Leaving no one in the cold, Sneider reveals how advertising agencies and production shops can evolve to become creative production agencies and unlock millions of dollars in revenue and profits.

Sneider not only gives valuable insights into making advertising faster, less expensive . . . and better--he also delivers a thoroughly entertaining and engaging read with real stories from his multi-decade career working with the largest brands and most prominent agencies.

Jon holds an MBA. in Entrepreneurship from Babson College and has over 25 years of experience in the advertising and marketing industry from both agency-side and client-side.

Book Synopsis

Skip the Agency, Go to Market!

Advertising production is a trillion-dollar industry ripe for disruption, says Jon Sneider, the founder and president of Wild Gravity, a multi-award-winning creative production agency in Seattle, WA. Hacking Advertising, Sneider's authoritative debut work, comes as a result of his firsthand experience (as the client for some of the country's largest brands) of the mind-blowing inefficiencies of the advertising-production complex.

While managing agencies for L.L.Bean, Windows, and Redfin, Sneider developed a vision that would allow him to make world-class adswithout the staggering costs, timelines, and complexities of traditional agencies. That compelling vision became a reality when Sneider launched his creative production shop that quickly ended up displacing agencies hundreds of times its size at billion-dollar brands.

In Hacking Advertising, Sneider shares the secrets behind producing cinema-quality advertising with small teams of seasoned pros for giants like Amazon, Microsoft, Hasbro, Nintendo, Coca-Cola, LEGO, Zeiss, the NBA, and more. He presents a blueprint for brands to bypass the old agency model with a direct-to-production approach. Readers will learn how to save millions by sidestepping conventional shops and production models.

Leaving no one in the cold, Sneider reveals how advertising agencies and production shops can evolve to become creative production agencies and unlock millions of dollars in revenue and profits.

Sneider not only gives valuable insights into making advertising faster, less expensive . . . and better--he also delivers a thoroughly entertaining and engaging read with real stories from his multi-decade career working with the largest brands and most prominent agencies.

Jon holds an MBA. in Entrepreneurship from Babson College and has over 25 years of experience in the advertising and marketing industry from both agency-side and client-side.

About the Author

Raised in Boston during the '70s and '80s, Jon Sneider moved west to study at Colorado College, graduating with a degree in Comparative Literature in 1991. After a brief stint in Telluride, he returned to Boston to begin a career in marketing, cutting his teeth selling Wave Radios for Bose over the phone. His knack for sales saw him manage a $20-million sales team while earning his MBA at night.

After earning his degree, he joined Digitas, Inc., one of the earliest and largest interactive agencies in the US. By the new millennium, he was responsible for supervising digital accounts for industry giants like GM, AT&T, Microsoft, and Time-Warner. This position served as an excellent springboard for his subsequent 25-year career in advertising and marketing.

He moved from agency to client-side when he transitioned to Fidelity Investments to lead the revamp of fidelity.com. Subsequently, he was recruited by L. L. Bean as Director of Advertising & Brand, expanding his skillset to broadcast advertising and producing national television and digital advertising campaigns.

When a former boss from Fidelity moved to Microsoft offering Sneider a role managing advertising for Windows, he worked with the nation's largest and most coveted ad agencies executing on eight-figure budgets. After five years at Microsoft, he joined Redfin as VP of Advertising & Brand, managing their first-ever broadcast advertising campaign.

While working with these influential brands, he recognized inefficiencies in advertising production.

Realizing that globally recognized creative content could be produced more efficiently without relying on ad agencies, he was inspired to launch Wild Gravity in 2017. In just three months, with no initial capital, employees, or physical infrastructure, the company secured two trillion-dollar corporations as its first clients and became a multi-million-dollar company in its first year.

Wild Gravity's unique process allows the team to deliver work superior to traditional agencies' to some of the world's biggest brands more quickly and cost-effectively.

The success of this approach inspired him to author Hacking Advertising.