Handbook for the College Admissions Profession - (Greenwood Educators' Reference Collection) by Claire C Swann & Stanley E Henderson (Hardcover)

About the Book

Through expert essays, this handbook covers all aspects of the admissions process, from a historical overview to a guide to future trends. Both new and experienced admissions officers and educational administrators will find here essential tools for successfully recruiting and enrolling a desirable mix of students for their institutions. This handbook has been prepared by the foremost leaders in the college admissions profession under the auspices of the American Association of Registrars and Admissions Officers. Topics include: the dilemma of quantity versus quality in admissions recruiting; understanding enrollment management; marketing strategies; the role of technology; and student body diversity (including international students).

Book Synopsis

Through expert essays, this handbook covers all aspects of the admissions process, from a historical overview to a guide to future trends. Both new and experienced admissions officers and educational administrators will find here essential tools for successfully recruiting and enrolling a desirable mix of students for their institutions. This handbook has been prepared by the foremost leaders in the college admissions profession under the auspices of the American Association of Registrars and Admissions Officers. Topics include: the dilemma of quantity versus quality in admissions recruiting; understanding enrollment management; marketing strategies; the role of technology; and student body diversity (including international students).

Review Quotes

?[T]he book succeeds in defining the information necessary to be a real professional in admissions....This book nicely lays out the history of admissions, the code of ethics to which we adhere, and much of the body of information that must be mastered. It also provides an opportunity for professionals to compare their mastery of information and skills to those required for success and advancement in the profession. In these ways, the Handbook for the College Admissions Professionals is an effective tool for those it was conceived to serve.?-Journal of College Student Development

?Swann and Henderson's handbook is a valuable addition to the emerging professional literature....its essays...should be must reading for college and university presidents and faculty.?-Economics of Education Review

"ÝT¨he book succeeds in defining the information necessary to be a real professional in admissions....This book nicely lays out the history of admissions, the code of ethics to which we adhere, and much of the body of information that must be mastered. It also provides an opportunity for professionals to compare their mastery of information and skills to those required for success and advancement in the profession. In these ways, the Handbook for the College Admissions Professionals is an effective tool for those it was conceived to serve."-Journal of College Student Development

"Swann and Henderson's handbook is a valuable addition to the emerging professional literature....its essays...should be must reading for college and university presidents and faculty."-Economics of Education Review

"[T]he book succeeds in defining the information necessary to be a real professional in admissions....This book nicely lays out the history of admissions, the code of ethics to which we adhere, and much of the body of information that must be mastered. It also provides an opportunity for professionals to compare their mastery of information and skills to those required for success and advancement in the profession. In these ways, the Handbook for the College Admissions Professionals is an effective tool for those it was conceived to serve."-Journal of College Student Development

About the Author

CLAIRE C. SWANN is Emerita Director of Admissions, University of Georgia, and Educational Consultant and Chairperson of Secondary School Studies for the Southern Association of Colleges and Schools.

STANLEY E. HENDERSON is Associate Vice President for enrollment management at the University of Cincinnati.