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Hello Kitty Kids' Sanrio 10L Single Backpack
$7.49 reg $14.99
Sale save $7.50 (50% off)
In Stock
Eligible for registries and wish lists
Fit & style
- 16" H x 12" W x 5" D
- Large interior compartment with
- Separate printed padded laptop sleeve
- Top loop for hanging
- 2 foam mesh side pockets
- Additional front pocket for storage
- Highly visible reflective trim for safety
- Printed Straps
- Printed id tag on inside back wall
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About this item
Fit & style
- 16" H x 12" W x 5" D
- Large interior compartment with
- Separate printed padded laptop sleeve
- Top loop for hanging
- 2 foam mesh side pockets
- Additional front pocket for storage
- Highly visible reflective trim for safety
- Printed Straps
- Printed id tag on inside back wall
Get ready to sparkle your way through the school year with this magical Hello Kitty and Friends Backpack! Bursting with glitter, shimmer, and your favorite Sanrio characters, this bag is a total showstopper. Whether you’re heading to class, a playdate, or a big adventure, this backpack brings the WOW factor every step of the way!
Features That Shine:
Ultimate Squad Goals: Show off your Sanrio besties! Hello Kitty, My Melody, Kuromi, Badtz-Maru, Keroppi, Pompompurin, Chococat, and Cinnamoroll all come together on the glittery front pocket!
Sparkle Galore: Covered in dazzling blue sequins and topped with a holographic, glitter-filled front pocket that moves as you do — it’s like a party in your backpack!
Fuzzy Friend: Comes with a fluffy, sky-blue pom-pom keychain for extra cuteness overload!
Cozy & Comfy: Padded shoulder straps and back panel = all-day comfort, even on your busiest days.
Packed with Personality: Bright blue interior with an adorable character checkered print, plus a name tag to make it totally yours!
Super Spacious: Big enough to hold books, folders, a tablet, and more — with side mesh pockets for your water bottle or little treasures!
Whether you're the classroom fashion icon or the playground trendsetter, the Hello Kitty and Friends Glitter Dream Backpack is your perfect companion for turning everyday moments into sparkling memories!
Features That Shine:
Ultimate Squad Goals: Show off your Sanrio besties! Hello Kitty, My Melody, Kuromi, Badtz-Maru, Keroppi, Pompompurin, Chococat, and Cinnamoroll all come together on the glittery front pocket!
Sparkle Galore: Covered in dazzling blue sequins and topped with a holographic, glitter-filled front pocket that moves as you do — it’s like a party in your backpack!
Fuzzy Friend: Comes with a fluffy, sky-blue pom-pom keychain for extra cuteness overload!
Cozy & Comfy: Padded shoulder straps and back panel = all-day comfort, even on your busiest days.
Packed with Personality: Bright blue interior with an adorable character checkered print, plus a name tag to make it totally yours!
Super Spacious: Big enough to hold books, folders, a tablet, and more — with side mesh pockets for your water bottle or little treasures!
Whether you're the classroom fashion icon or the playground trendsetter, the Hello Kitty and Friends Glitter Dream Backpack is your perfect companion for turning everyday moments into sparkling memories!
Dimensions (Overall): 16 Inches (H) x 12 Inches (W) x 5 Inches (D)
Suggested Age: 3 Years and Up
Shell Material: Polyester
Bag Structure: Softside
Interior Features: Laptop Pocket
Exterior Features: Reflective Tape, 2-Bottle Holders, Adjustable Strap, Front Accessory Pocket
Main Compartment Closure: Zip Closure
Fabric Name: Woven
Capacity (Volume): 10 Liter
Used For: Travel, School
Fits Laptop: Up to 15 Inches
Battery: No Battery Used
Care & Cleaning: Care Instructions Not Provided, Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92989362
UPC: 198849007301
Item Number (DPCI): 069-03-7021
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 19.19 inches length x 14.07 inches width x 2.64 inches height
Estimated ship weight: 1.135 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 97 ratings
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4.7 out of 5 stars with 58 reviews
quality: 4.17 out of 5
value: 4.53 out of 5
82% would recommend
29 recommendations
5 out of 5 stars
16 December, 2025Verified purchase
(no review title)
My daughter loved this beautiful backpack
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
"Girly Hello Kitty Backpack"
The Fancy Sparkling Glitter look!
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
SO CUTE!!
My daughter is OBSESSED with this backpack!! It is perfect for her(Kindergarten) and is actually a little bigger than I expected! She couldn't wait to show her friends and now her sisters want one too!
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
Cute bag, great price!
Very quality. It's got very nice mesh water bottle holders on both sides that are very deep. Reflectors on the straps and on the sides I believe. Comes with the widest little spoof all key charm that mr daughter loves too. The glitter can't really move around as freely as it seems that it can in the photos but that's not really a problem for us, and maybe it will change over time, that's my only real "complaint." WE LOVE IT!
5 out of 5 stars
20 October, 2025Verified purchase
Petfect
Great quality great storage beautiful design
2 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
Defective
As others have mentioned, the “magic sequins” are stuck. This is my second try.
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025Verified purchase
The backpack
It’s so cute. I love it and the price is amazing like nine dollars. I am going to get this for my friend if she wants a new backpack, her name is Scarlett
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
Happy First Grader
My 6 year old granddaughter selected this backpack online, when she received it she was over-the-top delighted. And for me, the price was exceptional
5 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2025
is this for boys too
is this also for boys too for elementary school
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025Verified purchase
Broke
The back pack strap broke before my daughter left the house for the first day of school. Definitely cheaply made.
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2025Verified purchase
Hello kitty at a good price!
The first one we got had a tear in the front, but Target exchanged it right away for the same backpack. It’s adorable and really matches my child’s personality! The quality is great, it’s not too big on her, and the colors are so vibrant.
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2025Verified purchase
Gotta love HK
This year's backpack choice for my granddaughter. Nice to see things that I don't see in every single store out there.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2025Verified purchase
Adorable
Very cute! Love all the details!
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
Hello Kitty and Friends School Backpack
This item arrived similar to the photo presented at website. My niece would definitely enjoy this backpack for school.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
Plastic is stuck
The front pocket is supposed to have a snow globe like effect with the sequin inside that shakes. The top plastic is stuck to the bottom so all the sequins are stuck. You can barely see the characters’ face. When I try to separate the plastic layers, the top layer pulls off the color of the bottom layer. I try going to the store to see if I can find one that is not like that and they are all the same. I am returning this.
5 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2025Verified purchase
HELLO KITTY!
Nice quality for a character bookbag. Really cute too! My daughter is six and it’s a good size for her. And sparkles!
5 out of 5 stars
Thumbs up graphic, would recommend
15 July, 2025Verified purchase
HK Backpack
My daughter loves it Super Cute!
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2025Verified purchase
Great design
Kids will love this, great for school
5 out of 5 stars
Thumbs up graphic, would recommend
4 July, 2025Verified purchase
Great purchase!
Got this for my daughter and the quality was superb. It is roomy, love the laptop sleeve inside it as well as the details on the back straps. Price point was such a great deal
1 out of 5 stars
Thumbs down graphic, would not recommend
2 July, 2025Verified purchase
Sequin is stuck
Sequin is stuck on characters faces and won’t move .This is my second backpack order and much as you try for it to move it’s very stuck and won’t shift places.