$14.99 when purchased online
Target Online store #3991
About this item
Fit & style
- 16" H x 12" W x 5" D
- Large interior compartment with
- Separate printed padded laptop sleeve
- Top loop for hanging
- 2 foam mesh side pockets
- Additional front pocket for storage
- Highly visible reflective trim for safety
- Printed Straps
- Printed id tag on inside back wall
Get ready to sparkle your way through the school year with this magical Hello Kitty and Friends Backpack! Bursting with glitter, shimmer, and your favorite Sanrio characters, this bag is a total showstopper. Whether you’re heading to class, a playdate, or a big adventure, this backpack brings the WOW factor every step of the way!
Features That Shine:
Ultimate Squad Goals: Show off your Sanrio besties! Hello Kitty, My Melody, Kuromi, Badtz-Maru, Keroppi, Pompompurin, Chococat, and Cinnamoroll all come together on the glittery front pocket!
Sparkle Galore: Covered in dazzling blue sequins and topped with a holographic, glitter-filled front pocket that moves as you do — it’s like a party in your backpack!
Fuzzy Friend: Comes with a fluffy, sky-blue pom-pom keychain for extra cuteness overload!
Cozy & Comfy: Padded shoulder straps and back panel = all-day comfort, even on your busiest days.
Packed with Personality: Bright blue interior with an adorable character checkered print, plus a name tag to make it totally yours!
Super Spacious: Big enough to hold books, folders, a tablet, and more — with side mesh pockets for your water bottle or little treasures!
Whether you're the classroom fashion icon or the playground trendsetter, the Hello Kitty and Friends Glitter Dream Backpack is your perfect companion for turning everyday moments into sparkling memories!
Features That Shine:
Ultimate Squad Goals: Show off your Sanrio besties! Hello Kitty, My Melody, Kuromi, Badtz-Maru, Keroppi, Pompompurin, Chococat, and Cinnamoroll all come together on the glittery front pocket!
Sparkle Galore: Covered in dazzling blue sequins and topped with a holographic, glitter-filled front pocket that moves as you do — it’s like a party in your backpack!
Fuzzy Friend: Comes with a fluffy, sky-blue pom-pom keychain for extra cuteness overload!
Cozy & Comfy: Padded shoulder straps and back panel = all-day comfort, even on your busiest days.
Packed with Personality: Bright blue interior with an adorable character checkered print, plus a name tag to make it totally yours!
Super Spacious: Big enough to hold books, folders, a tablet, and more — with side mesh pockets for your water bottle or little treasures!
Whether you're the classroom fashion icon or the playground trendsetter, the Hello Kitty and Friends Glitter Dream Backpack is your perfect companion for turning everyday moments into sparkling memories!
Dimensions (Overall): 16 Inches (H) x 12 Inches (W) x 5 Inches (D)
Suggested Age: 3 Years and Up
Shell Material: Polyester
Bag Structure: Softside
Interior Features: Laptop Pocket
Exterior Features: Reflective Tape, 2-Bottle Holders, Adjustable Strap, Front Accessory Pocket
Main Compartment Closure: Zip Closure
Fabric Name: Woven
Capacity (Volume): 10 Liter
Used For: Travel, School
Fits Laptop: Up to 15 Inches
Battery: No Battery Used
Care & Cleaning: Care Instructions Not Provided, Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92989362
UPC: 198849007301
Item Number (DPCI): 069-03-7021
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 19.19 inches length x 14.07 inches width x 2.64 inches height
Estimated ship weight: 1.135 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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quality: 4.25 out of 5
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maruka - 3 days ago, Verified purchaser
My daughter loves it Super Cute!
Great design
5 out of 5 stars
Thumbs up graphic, would recommend
Wicked t shirt - 8 days ago, Verified purchaser
Kids will love this, great for school
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5 out of 5 stars
Thumbs up graphic, would recommend
Amanda - 14 days ago, Verified purchaser
Got this for my daughter and the quality was superb. It is roomy, love the laptop sleeve inside it as well as the details on the back straps. Price point was such a great deal
Sequin is stuck
1 out of 5 stars
Thumbs down graphic, would not recommend
Annn - 16 days ago, Verified purchaser
Sequin is stuck on characters faces and won’t move .This is my second backpack order and much as you try for it to move it’s very stuck and won’t shift places.
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Thumbs up graphic, would recommend
Litomizzginuh88 - 22 days ago, Verified purchaser
I love it great and sturdy use for my kids as a diaper bag also
Great back to school backpack!!
5 out of 5 stars
Thumbs up graphic, would recommend
sozieabbyquack - 26 days ago
[This review was collected as part of a promotion.] This is a full-size, school style backpack- the stock photos don’t show this very clearly- and although it is a little big for my 4 year old, it was too cute to pass up! The backpack is adorable with its sequin and confetti details. It’s also super functional- it features an inner sleeve for laptop or tablet, and two side pockets for bottles. The material is super basic, nothing of overly high quality but for the price point I feel like it is very reasonable. We used this as a carry on on a recent flight and were able to adjust the straps well enough so my daughter could carry it on her back. I received an incentive to write this review.
Large kids backpack with magic sequins
5 out of 5 stars
Thumbs up graphic, would recommend
soziehanzie - 1 month ago
[This review was collected as part of a promotion.] We bought this because it was the perfect combination of all my daughter’s favorite things: Hello Kitty, the color blue, sequins, and a snow globe design! I will have to say that I had no clue how big a 10L backpack was. I even tried searching online but still couldn’t figure out how big it was. That’s why a picture says a thousand words. This backpack is huge on my three year old. But she loves it and will eventually grow into it. I received an incentive to write this review.
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5 out of 5 stars
Thumbs up graphic, would recommend
sozietiffany946 - 1 month ago
[This review was collected as part of a promotion.] We were super excited to find this hello Kitty backpack when we found it my daughter was super excited because she absolutely loves. Hello Kitty. the backpack Is a nice size of adjustable straps in the back the zipper is a really nice high-quality. There is a zipper part at the bottom as well as one in the back that’s bigger for binders and notebooks. The front pocket is perfect for pens and pencils or any you must have items we highly recommend this backpack because it’s well made and ready to go. I received an incentive to write this review.
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5 out of 5 stars
Thumbs up graphic, would recommend
sozielaurboz4 - 1 month ago
[This review was collected as part of a promotion.] Omg this is every little girls dream! This back pack is shiny, sparkly, and so fun! This is a hello kitty themed back pack. The outside is completely sequenced. The zipper has a really fun fluffy ball on it making it very easy for little hands to grab and zip or unzip the bag. The straps are adjustable to make it larger or smaller if needed. My daughter just loves this bag! I received an incentive to write this review.
Vibrant, fun, and good quality
5 out of 5 stars
Thumbs up graphic, would recommend
soziesmithfor22 - 1 month ago
[This review was collected as part of a promotion.] How bright and fun is this backpack!? My son loves hello kitty and asked if he could have it for all his toys at home. Why not! I love the sequins and the size of the backpack. The quality is sturdy and has adjustable straps for all size kiddos. My son is 6 and it’s a good size for him. The price was affordable. There is a nice water bottle holder on the size and two large zipper sections to carry your stuff. I received an incentive to write this review.
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5 out of 5 stars
Thumbs up graphic, would recommend
soziecwk - 1 month ago
[This review was collected as part of a promotion.] This bag is so cute! My daughter loves it! The top of the bag and inside of the round zipper ouch has reversible sequins blue/silver. The front round pouch feathers all of the charcters with glitter throughout. The shoulder straps, top of the bag, and inside pocket has a cute checkered design with each character featured so no matter who your favorite character is they are there. I would definitely recommend this bag. I also love that there is a 2 year warranty. I received an incentive to write this review.
Kids BackPack Eyecatching and Practical
5 out of 5 stars
Thumbs up graphic, would recommend
soziesiennastyle - 1 month ago
[This review was collected as part of a promotion.] This is a super cute Hello Kitty 16 by 12 inch themed back pack. It is perfect for the Hello Kitty Fan. There are interior pockets where the design is continued and there is a place to write name and contact details in the interior. It is ideal for school or a weekend break away. It is strong and well made as well as eye catching and thoughtfully designed with Hello Kitty friends. My daughter is 9 years old and 4ft 8 tall and a huge cat lover so this backpack is purrfect. I received an incentive to write this review.
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5 out of 5 stars
Thumbs up graphic, would recommend
soziedhenn - 1 month ago
[This review was collected as part of a promotion.] I was looking for a fun new backpack for my nine-year-old daughter and found this hello Kitty one. This backpack has fun sparkle detail on the front and you can make designs from the sparkles. The inside has a laptop case and some interior pockets on the outside. I don’t think that this would last a whole school year, but it will be good for my daughter for the summer to bring to her sister’s softball games. I received an incentive to write this review.
Cute and functional Hello Kitty backpack
5 out of 5 stars
Thumbs up graphic, would recommend
soziefloridagirl316 - 1 month ago
[This review was collected as part of a promotion.] My ten year old daughter really likes this Hello Kitty and Friends backpack! When you open it up it’s actually pretty roomy inside. In the big pocket it has a sleeve for technology or whatever you want to use it for. The smaller pocket has the sequins inside which is super cute. I love that it has two mesh pockets on the sides for drinks as well. We also love the glitter! Great price for a good backpack. I received an incentive to write this review.
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5 out of 5 stars
Thumbs up graphic, would recommend
sozieknm0510 - 1 month ago
[This review was collected as part of a promotion.] This is a super cute Hello Kitty and friends backpack. My child loved it, despite it being a little large for her (she’s 3). It would be ideal in size for an average lower elementary school child. The sequins were well put on and we loved the fact that the sequins could go backwards from blue to silver. The little blue puffball attached to the backpack was so fuzzy and loved. I received an incentive to write this review.