Sponsored
High Fiber Oat Bran Hot Cereal by Bobs Red Mill - 18 oz Bag
New at target
$13.75
Out of Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Deliciously Smooth Hot Cereal
- High-Fiber Breakfast
- Cooks Quickly & Tastes Great!
Description
Oat Bran Cereal is a deliciously smooth hot cereal. It cooks quickly and tastes great! Oat bran is the perfect choice for a fiber-packed breakfast, but it also makes excellent baked goods like muffins and more.
Oat bran is the outer casing of the oat groat, which is low in saturated fat and a good source of dietary fiber, including soluble fiber. Thats why studies have indicated the daily intake of oat bran can lower LDL (aka bad) cholesterol and may protect against heart disease. Its high fiber content can also make you feel fuller longer, which can control your appetite and guard against snacking. Need more protein in your diet? Oat bran offers this valuable nutrient.
In addition to the above health benefits, oat bran makes an absolutely delicious hot cereal. Try topping a bowl of whole grain oat cereal goodness with brown sugar and butter, or add fruit, spices, yogurt and nuts.
Youll love this creamy hot cereal, but dont forget: oat bran can be added to all kinds of food. Remember bran muffins? Theyre still a delicious breakfast or snack, and we have dozens of recipes on our site at BobsRedMill.com/Recipes that incorporate flaxseeds, raisins, apple, zucchini, bananaseven chocolate! You can also blend it into you next smoothie for a boost of nutrition.
Oat bran is the outer casing of the oat groat, which is low in saturated fat and a good source of dietary fiber, including soluble fiber. Thats why studies have indicated the daily intake of oat bran can lower LDL (aka bad) cholesterol and may protect against heart disease. Its high fiber content can also make you feel fuller longer, which can control your appetite and guard against snacking. Need more protein in your diet? Oat bran offers this valuable nutrient.
In addition to the above health benefits, oat bran makes an absolutely delicious hot cereal. Try topping a bowl of whole grain oat cereal goodness with brown sugar and butter, or add fruit, spices, yogurt and nuts.
Youll love this creamy hot cereal, but dont forget: oat bran can be added to all kinds of food. Remember bran muffins? Theyre still a delicious breakfast or snack, and we have dozens of recipes on our site at BobsRedMill.com/Recipes that incorporate flaxseeds, raisins, apple, zucchini, bananaseven chocolate! You can also blend it into you next smoothie for a boost of nutrition.
Serving Size: 40.0 g
Serving Per Container: 13
Amount :
Calories: 150
% Daily Value*
Total Fat 2.5g3%
Saturated Fat 0.5g3%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 0mg0%
Total Carbohydrate 26g9%
Dietary Fiber 7g25%
Sugars 1g
Added Sugars 0g0%
Protein 7g
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 2mg10%
Potassium 201mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
oat bran' '
State of Readiness: Needs to Be Fully Cooked
Package Quantity: 1
Net weight: 18 ounces
TCIN: 1003777246
UPC: 039978041432
Origin: made in the USA or imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.5 inches length x 6.5 inches width x 8 inches height
Estimated ship weight: 1.85 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: VitaminLife
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
$7.69($0.24/ounce)
reg $8.99 Sale
5 out of 5 stars with 3 ratings
$5.99($0.19/ounce)
reg $6.69 Sale
4.8 out of 5 stars with 615 ratings
Discover more options
$42.49($0.44/ounce)
reg $44.99 Sale
4.9 out of 5 stars with 123 ratings
$33.49($0.33/ounce)
reg $35.49 Sale
4.9 out of 5 stars with 291 ratings
$38.49($0.40/ounce)
reg $40.49 Sale
4.9 out of 5 stars with 183 ratings
$4.99($0.59/ounce)
reg $5.99 Sale
4.5 out of 5 stars with 185 ratings
$4.99($0.59/ounce)
reg $5.99 Sale
4.7 out of 5 stars with 190 ratings
Related Categories
5.0 out of 5 stars with 283 reviews
5 out of 5 stars
30 July, 2023
originally posted on Bob's Red Mill
Kevin Bacon Introduced us!!!!
So I had never really heard of oat bran. I eat oatmeal but not oat bran I know a sheltered life I must live. Anyway I stumbled across a video of Kevin Bacon making his favorite breakfast on Instagram. Its Oat Bran. The way he made it, topped with a soft boiled egg and sriracha sounded so good I went out and bought Bob's Red Mill Oat Bran. It is easy to make and yummy to boot!
4 out of 5 stars
12 July, 2023
originally posted on Bob's Red Mill
What Increases the Fiber in High Fiber Oat Bran vs. Oat Bran Cereal?
This is actually a question about the differences between Bob's Red Mill High Fiber Oat Bran Hot Cereal and Bob's Red Mills Oat Bran Hot Cereal. There is a 75% more fiber in the product labeled high fiber (7G vs. 4G), but there is only one ingredient in both products: oat bran. So I'm curious how one has so much more fiber than the other. To the eye, the products looks the same.
5 out of 5 stars
8 March, 2023
originally posted on Bob's Red Mill
So simple, so delicious.
This is my favorite hot cereal of all time. I eat it so often that I keep it in a Weck jar on my otherwise clutter-free counter. It is so delicious on its own that I add nothing but a bit of salt. Pro tip: Use a large bowl when preparing this goodness, lest it boil over in your microwave and leave a gloppy mess.
5 out of 5 stars
4 April, 2022
originally posted on Bob's Red Mill
Easy, tasty way to add plenty of fiber to your diet!
Easy, tasty way to add a lot of fiber to your diet (25% per serving). Add berries for more fiber and taste. Add cows milk for protein to keep you full. Great value!
5 out of 5 stars
8 February, 2022
originally posted on Bob's Red Mill
Excellent Choice Any Time!
The Oat Bran cereal reminds me of Cream of Wheat which I loved as a child. I add a small pat of butter, sugar, and milk to the bowl. I can eat this any time of the day!
5 out of 5 stars
13 January, 2022
originally posted on Bob's Red Mill
Love this cereal - great way to start the day! I enjoy it alone, or topped with fruit, or cinnamon sugar, or brown sugar, or .... the possibilities are endless!
5 out of 5 stars
5 January, 2022
originally posted on Bob's Red Mill
NEW FAVORITE
I love Oatmeal, Eat it every day. Today I prepared Oat Bran, hot cereal and I believe this is going to the top of my list, as a favorite. Delicious flavor and creamy texture. YUM
5 out of 5 stars
7 December, 2021
originally posted on Bob's Red Mill
Surprisingly delicious
I was pleasantly surprised! I had such a negative idea about bran, but when my doctor recommended it for soluble fiber and I tried it, it was delicious! My son and husband tried it and now we all enjoy it almost daily!
5 out of 5 stars
24 November, 2021
originally posted on Bob's Red Mill
A Comfort Food
Deserves five stars because it good for you! Breakfast every morning with walnuts and cut up apple pieces and milk. Or just plain. A comfort food! Oat bran muffins are a really yummy "comfort" treat.
5 out of 5 stars
24 November, 2021
originally posted on Bob's Red Mill
Excellent
Easy to order on-line and a great price. Received the products early. I will definitely order again. Thank you
5 out of 5 stars
20 November, 2021
originally posted on Bob's Red Mill
Very Satisfied
Always delicious and easy to prepare. A quality product.
4 out of 5 stars
16 November, 2021
originally posted on Bob's Red Mill
Oatmeal Bran a great idea
Lovely oatmeal favor. Cooks quickly in microwave and stays with me until lunch. It's a great warm start to my day.
5 out of 5 stars
15 November, 2021
originally posted on Bob's Red Mill
While I grew up eating oats as a child, I don't think I've ever tried oat bran until this recent order arrived. I purchased this along with rolled and steel cut oats, which I've enjoyed from Bob's before. My partner cooks himself oats every morning, even in the summers. We both have greatly enjoyed trying this cereal for the first time. It's wonderfully creamy and fast-cooking, but retains a little bite to it so it's not complete goop like pulverized instant oats.
5 out of 5 stars
8 November, 2021
originally posted on Bob's Red Mill
Quick meal in 3 minutes!
This oat bran is not just the rough skin of an oat berry with what it's name may suggest. This hot cereal style oat bran is actually like a coarse couscous of oat. I put 1/2 cup in a bowl, add about 1.5 cup of hot water, and then microwave the mixture for about 1 minute. Add seasoning (savory with garnish, or brown sugar with raisin), a quick warm meal in just 3 minutes! Great!
5 out of 5 stars
2 November, 2021
originally posted on Bob's Red Mill
New for me. Nice alternative to my oatmeal. Goid flavor and texture
5 out of 5 stars
29 October, 2021
originally posted on Bob's Red Mill
Start you day on a high note!
Love it. Have it every morning for my breakfast: 1/2c. oat bran, 1c. skim milk, 2 spoonful low sugar Raisins. Microwave for 2.5 minutes and you have the best high protein, low fat, high fiber cholesterol fighting breakfast possible. If you have a "sweet tooth" add a oz. of maple syrup to the mix!
1 out of 5 stars
24 October, 2021
originally posted on Bob's Red Mill
BEWARE
I have used this oat bran for the Dukan diet for 10 years.. the last 2 bags I have opened have a tiny black rod shape--it's not moving--not sure if a dead bug or metal! I eat oat bran daily--now what am I going to do? So grossed out
2 out of 5 stars
18 October, 2021
originally posted on Bob's Red Mill
Too finely ground
Oat bran is over-processed. It’s like eating paste after cooking. I’ve moved on to other brands that aren’t so finely ground.
5 out of 5 stars
28 August, 2021
originally posted on Bob's Red Mill
I love the Tasty Bran Muffin recipe using the oat bran.I make a batch to use for a breakfast treat. They freeze well. The recipe is on the back of the bag.
5 out of 5 stars
27 August, 2021
originally posted on Bob's Red Mill
Janed
We thrive on this healthy cereal daily. Even the kids love it. We add fruit. Can't go wrong!