Hiro 50" 4K HDR Smart TV Flat Screen LED Television with Roku TV and Dolby Audio Streaming
$219.99
Size50"
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $199.99 - $479.99Select items on sale4 out of 5 stars with 1054 ratings
- $698.00reg $799.99 Sale4.7 out of 5 stars with 20 ratings
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- $699.99 - $999.99reg $1,199.99 - $1,699.99 Sale4.5 out of 5 stars with 547 ratings
- $365.39reg $599.95 Sale1.8 out of 5 stars with 5 ratings
Guests are saying
This television has received mixed feedback from guests, with many expressing disappointment due to quality issues such as screens failing, buffering problems, and missing components. However, some guests appreciate its affordability, decent picture quality, and ease of setup. The smart features and app accessibility are also highlighted positively. Guests recommend considering in-store purchases to avoid delivery issues and ensure product quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 337 reviews
black levels: 4.02 out of 5
brightness: 4.21 out of 5
color quality: 4.17 out of 5
features: 4.13 out of 5
sound quality: 4.14 out of 5
64% would recommend
131 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2026Verified purchase
(no review title)
seem to work well
5 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2026
Upgraded after 15 years.
Love this TV. We paired it up with a name brand sound bar with subwoofer, and it didn’t disappoint. We upgraded from our previous name brand 15 year old TV. Picture quality is amazing, and for a fraction of the cost we paid for a TV 15 years ago. I just hope it lasts. Time will tell, but I did buy the extended warranty.
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2026Verified purchase
(no review title)
The price for this TV was wonderful so I had to get it
5 out of 5 stars
24 June, 2026Verified purchase
(no review title)
Great
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2026Verified purchase
Broken tv
Tv was broken. We ordered a tv because we couldn’t fit it in our car. We plugged it in and unfortunately it was broken. Target customer service was great!
1 out of 5 stars
23 June, 2026Verified purchase
(no review title)
Tv did not work
5 out of 5 stars
22 June, 2026Verified purchase
(no review title)
I like it so far!
5 out of 5 stars
Thumbs up graphic, would recommend
22 June, 2026
(no review title)
The tv has a great picture and sound.
2 out of 5 stars
20 June, 2026Verified purchase
(no review title)
The TV didn’t come with a remote and when I tried to get one from them they didn’t even try and help. Everyone kept pointing me to different directions and it wasn’t worth standing there another 30 minutes so I had to just buy one.
1 reply from Roku Support team - 2 days ago
Hi Dylan, we’re sorry to hear about your experience. Your feedback has been shared with Target, and they’ll be able to review this issue on their end. You can also reach them directly at https://www.target.com/help/contact-us for further assistance. We hope this gets resolved quickly so you can receive your remote. We look forward to hearing about your experience with our product once you have it set up at home. Thank you for taking the time to share your thoughts. Jessica, Roku Customer Advocate
4 out of 5 stars
Thumbs up graphic, would recommend
19 June, 2026Verified purchase
solid, not great
you get what you paid for. it cheap, its big, but the definition isn't all the way there. I noticed that if I hook up my apple TV, its a bit more defined. not sure why but it works better. Solid TV, smart and fast if used as roku.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 June, 2026Verified purchase
Will not recommend to buy any electronics online specially a TV
Package came all rip. And the tv didnt even had to take it out the box the tv was falling out. The tv was broken and it was falling apart. Delivery was taking long when i bought it had a different delivery date
1 reply from Roku Support team - 12 days ago
Hi Blanca! We are sorry to hear about the condition in which your TV arrived. Since the TV was purchased and shipped through the retailer, we have limited visibility into the shipping process; however, we want to assist you. Please contact Target directly so they can help you further. Thank you! Elmer, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2026Verified purchase
(no review title)
I love Roku TVs. They are easy to set up and great quality. I recently moved and purchased 3 TVs.
5 out of 5 stars
Thumbs up graphic, would recommend
9 June, 2026Verified purchase
Great TV, great price
This has been a great addition to our home. The size is perfect for our space, and the built-in Roku makes streaming incredibly easy. No extra devices, no complicated setup. Just plug it in, log into your account and start watching. The picture looks great, the menu is easy to navigate and everything runs smoothly. I was honestly impressed by the quality for the price. We’ve had zero issues with it and would absolutely buy another one in the future.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 June, 2026
No remote was included
Bought in store and didn’t come with remote
1 reply from Roku Support team - 19 days ago
Hi Elizabeth! We’re sorry to hear about this, and we’d like to help. Since the TV was purchased and shipped through the retailer, we have limited visibility into the shipping process; however, we still want to make sure you get the support you need. Please contact Target directly so they can assist you further. Thank you! Elmer, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2026
(no review title)
In 2024, I purchased a Westinghouse smart Roku TV 55". It is now 2026 not even a full 2 years the television is no longer working. The pixles are destuarted and making lines and banners across the tv screen in several places. Target I suggest you all review your customer reports for those who own Westinghouse products greater than 1 year. I do have extended warrently protection plan; however, as a consumer who did no apply any manual accidential damage, this television should be able to perform more than 1.5 years.
1 reply from Roku Support team - 26 days ago
Hi Kisha! Thanks for sharing. This sounds a bit unusual, and we'd like to learn more and help troubleshoot this with you. Please visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us, and we’re eager to assist. Thanks! Elmer, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
19 May, 2026Verified purchase
Buyer Beware
DISAPPOINTED. I purchased this tv mid-March. It’s mid-May and it won’t turn on. Garbage.
1 reply from Roku Support team - 1 month ago
Hi Maddie! This is a bit unusual, but we’d love to help you get this resolved. First, try plugging your TV into a different power outlet. If you’re using a power strip, surge protector, or extension cord, please bypass it and plug the TV directly into a working wall outlet. If you can hear sound (like a show playing) but the screen stays completely black, the TV’s backlight may have failed. For further assistance, please reach out to us at support.roku.com/contactus. We’re always here to help! Elmer, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
13 May, 2026Verified purchase
(no review title)
First time i ordered it the tv came messed up with the edges of the tv sticking out second time i purchased once we turned on this is how the tv looked (picture below) pitiful how the service was treated for this item
1 reply from Roku Support team - 1 month ago
Hi there! We’re sorry to hear about the condition your TV arrived in. Since it was purchased and shipped through the retailer, they’ll be the best team to help with replacements or returns. Please reach out to Target directly so they can assist you further. Thank you! Elmer, Roku Customer Advocate
4 out of 5 stars
12 May, 2026Verified purchase
(no review title)
The only thing that was missing is that no one ring the doorbell, to let us know that the Tv is here.
1 reply from Roku Support team - 1 month ago
Hi Moses, we're sorry to hear about your delivery experience. Please contact Target directly at https://www.target.com/help/contact-us so that you can share your feedback with them. They will surely value it. We hope you enjoy your new TV, and we’d love to hear your thoughts once you’ve had a chance to try it out. Thank you for taking the time to share your input. Happy Streaming! Jessica, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2026Verified purchase
Do not purchase
I purchased this TV in December 2025. It is now May 2026 and already has a blue line on the right side and in the middle of the television. I would not recommend purchasing this television.
1 reply from Roku Support team - 1 month ago
Hi Celina, thanks for sharing. Have you had a chance to contact our customer support team? We'd be happy to learn more and help troubleshoot this with you! Visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us and we’re eager to assist. Thanks! Bernie, Roku Customer Advocate
1 out of 5 stars
10 May, 2026Verified purchase
(no review title)
Tv was sent to me defective! The screen was completely off and was covered in tons of tape!
1 reply from Roku Support team - 2 months ago
Hi Sydnei! We’re sorry to hear about this, and we’d like to help. Please contact Target directly or take it back to your local location and request an exchange. We hope you can get back up and streaming soon! Elmer, Roku Customer Advocate