Hiro 50" 4K HDR Smart TV Flat Screen LED Television with Roku TV and Dolby Audio Streaming
$179.99 reg $199.99
$20 off
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- $459.99 - $599.99reg $579.99 - $749.99 Sale4.3 out of 5 stars with 9 ratings
- $259.99 - $549.99reg $329.99 - $689.99 Sale4.8 out of 5 stars with 416 ratings
- $239.99 - $469.99reg $299.99 - $589.99 Sale4.7 out of 5 stars with 4737 ratings
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- $179.99 - $279.99reg $199.99 - $299.99 Sale3.6 out of 5 stars with 466 ratings
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Guests are saying
This TV offers a blend of affordability and quality, making it a great choice for guests looking to enhance their viewing experience. Many guests appreciate the easy setup and Roku features, which simplify streaming. However, some have faced issues with durability and delivery. Overall, it provides a decent picture and sound quality, making it suitable for various entertainment needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 466 reviews
black levels: 4.02 out of 5
brightness: 4.18 out of 5
color quality: 4.15 out of 5
features: 4.13 out of 5
sound quality: 4.09 out of 5
61% would recommend
182 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2026Verified purchase
(no review title)
Took a chance on a cheaper brand that is Roku powered. Will NEVER do that again. Audio did not work at all, never made a sound. Spent two hours on the phone with Roku and they ended up telling me to take it up with Target since it was purchased that day. Target was a NIGHTMARE to deal with for getting options to return and getting a refund. Definitely a lesson learned and will not be buying my next tv or larger purchase from Target.
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2026Verified purchase
(no review title)
Great Picture
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2026Verified purchase
(no review title)
We bought this tv on 2/2/2026 and it already quit working. The screen is just black.
1 reply from Roku Support team - 5 days ago
Hi Allen! This is a bit unusual, but we’d like to help. First, unplug the power cord from the wall outlet and disconnect any external soundbars, AVRs, or HDMI devices. Next, press and hold the physical power button on the TV for 30 seconds to drain any residual power. Wait 1 to 5 minutes, then plug the power cord directly into a wall outlet, bypassing any extension cords or surge protectors. If the issue persists, please reach out to us at support.roku.com/contactus for further assistance. Thanks! Elmer, Roku Customer Advocate
1 reply from Roku Support team - 4 days ago
Hi Allen! This is a bit unusual, but we’d like to help. First, unplug the power cord from the wall outlet and disconnect any external soundbars, AVRs, or HDMI devices. Next, press and hold the physical power button on the TV for 30 seconds to drain any residual power. Wait 1 to 5 minutes, then plug the power cord directly into a wall outlet, and avoid any extension cords. If the issue persists, please reach out to us at support.roku.com/contactus for further assistance. Thanks! Elmer, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2026
(no review title)
Speaker outputs would be nice
1 out of 5 stars
Thumbs down graphic, would not recommend
9 October, 2026Verified purchase
(no review title)
I arrived totally broken the screen
1 reply from Roku Support team - 4 days ago
Hi Ana! We are sorry to hear about the condition in which your TV arrived. Since the TV was purchased and shipped through the retailer, we have limited visibility into the shipping process; however, we want to assist you. Please contact Target directly so they can help you further. Thank you! Elmer, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
7 October, 2026
(no review title)
Very sad. When you order TV and less then one hour late you cancel why ? Just have to say target should just close your doors very poor you should not even get a 1 star sad will never step one foot in your store
1 reply from Roku Support team - 4 days ago
Hello George! Thanks for sharing your experience with Target with us. Even though we would love to take a closer look at it, this is beyond our services. Rest assured that this review is also visible to Target. But if you want to share it directly, feel free to visit them online at https://www.target.com/help/contact-us. This kind of feedback is important to our team in partnership with our retailers. If there's anything that we can help you within the future, please don't hesitate to contact us at http://support.roku.com/contactus. Thanks again! Jessica, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2026Verified purchase
BEWARE! Do not buy!
We purchased the TV three months ago and the picture is going out. Do not purchase this. You get what you pay for. We tried to return it and it is outside the window of return. We’re out 230+ dollars.
1 reply from Roku Support team - 6 days ago
Hi there! Thanks for sharing. Did you know that you have the option to customize your TV's picture settings? Here is how: play any movie or content, then press the Star (*) options button on your Roku remote to open the TV Settings menu. Select Picture Settings > Picture Mode, then change the picture mode using the left and right buttons on your remote. For more tips, visit https://support.roku.com/en-us/article/improve-image-quality-with-picture-modes. If you need more assistance, let us know at support.roku.com/contactus. Thanks! Elmer, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2026Verified purchase
Love my 50 inch
Target is amazing! I was supposed to get this Roku 50 tv on Wed but I got it today Sunday. I just did what the t.v prompted me to do. Going from 39 in to 50 is amazing. Your price is competitive with other vendors. The volume, and picture quality is excellent 👌. So happy I bought this.
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2026Verified purchase
Love it. Great deal.
Love it. Thank you so much. Got an amazing deal love target.
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2026Verified purchase
My experience
I enjoyed shopping at the Lodi Target the Manager Monique was amazing. She helped me pick out things that I really needed and just made it in all experience for me. Thank you so much, Monique. I really appreciate it meeting you. Thank you.
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2026Verified purchase
(no review title)
Great tv
1 out of 5 stars
25 September, 2026Verified purchase
(no review title)
Tv sucks and gave out matter 4 months . Target is aware of the tv disruption and still decides to sell it like that . Check the reviews ! Target you suck big time for this
1 reply from Roku Support team - 18 days ago
Hi Robert! Thanks for sharing. This sounds a bit unusual, and we'd like to learn more and help troubleshoot this with you. Please visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us, and we’re eager to assist. Thanks! Elmer, Roku Customer Advocate
4 out of 5 stars
Thumbs up graphic, would recommend
24 September, 2026Verified purchase
not a bad TV for the price
no issues
1 out of 5 stars
22 September, 2026Verified purchase
Poor quality
I had the tv 10 months and it died tonight. Had sound and no picture. Not worth it
1 reply from Roku Support team - 22 days ago
Hi Paula! This is a bit unusual, and we would like to help. To start, perform a power reset by unplugging the power cord from the back of the TV and the wall outlet, then disconnect all external devices like HDMI cables, game consoles, and USB drives. Press and hold the physical power button on the TV itself for 30 seconds. Wait 5 minutes for the TV's power to fully drain, and turn it on again. For more tips, visit https://support.roku.com/article/no-picture-on-your-tv. If you need more help, let us know at http://support.roku.com/contactus. Thanks! Elmer, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
21 September, 2026
Great TV
I love this TV. It took me eight months to get it put up and it was well worth the weight also loving the Roku features. I've been a fan for years.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 September, 2026Verified purchase
Horrible packaging
Ordering this TV was a complete nightmare. It said next day delivery so I figured I wouldn't have any problems. That didn't happen. The TV was delayed. I had to go to absolute headaches to get it on my off day a week later. The TV gets here shattered to the pieces. The box is absolutely cheap and thin as it wants to be. Maybe pick up would be better for someone but delivery absolutely not. Then if you can't return it, you have to schedule it to be picked up and then comes the next headache.
1 reply from Roku Support team - 26 days ago
Hi Maurice! We are so sorry to hear about the condition in which your TV arrived. Because the item was purchased and shipped through Target, our visibility into the shipping process is limited. However, we want to help make this right. Please contact Target directly so they can assist you with your replacement or return. Thanks! Elmer, Roku Customer Advocate
1 out of 5 stars
18 September, 2026Verified purchase
(no review title)
Broke after 1 months
1 reply from Roku Support team - 29 days ago
Hi Gracie, thanks for sharing. Have you had a chance to contact our customer support team? We'd be happy to learn more and help troubleshoot this with you! Visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us, and we’re eager to assist. Thanks! Bernie, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
17 September, 2026Verified purchase
(no review title)
Works great. Awesome picture for low price
1 out of 5 stars
10 September, 2026Verified purchase
(no review title)
Had it for 9 months and screen went black.
1 reply from Roku Support team - 1 month ago
Hi Roxsana, thanks for sharing. Have you had a chance to contact our customer support team? We'd be happy to learn more and help troubleshoot this with you! Visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us, and we’re eager to assist. Thanks! Bernie, Roku Customer Advocate
5 out of 5 stars
9 September, 2026Verified purchase
(no review title)
Great picture.