Hiro 50" 4K HDR Smart TV Flat Screen LED Television with Roku TV and Dolby Audio Streaming
$199.99 was $219.99
New lower price save $20.00 (9% reduction)
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About this item
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- $255.43reg $299.99 Sale3 out of 5 stars with 2 ratings
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Guests are saying
This television has received mixed feedback from guests, with many expressing disappointment due to quality issues such as screens failing, buffering problems, and missing components. However, some guests appreciate its affordability, decent picture quality, and ease of setup. The smart features and app accessibility are also highlighted positively. Guests recommend considering in-store purchases to avoid delivery issues and ensure product quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 371 reviews
black levels: 4.03 out of 5
brightness: 4.22 out of 5
color quality: 4.17 out of 5
features: 4.15 out of 5
sound quality: 4.14 out of 5
63% would recommend
146 recommendations
5 out of 5 stars
19 July, 2026Verified purchase
(no review title)
Is a nice TV and very trustful thanks
3 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2026Verified purchase
(no review title)
I would rate this item 3 1/2 stars it does the job it has a good picture, but I think I need to add a sound bar I chose it mostly because I'm used to Roku and the price was definitely right.
1 reply from Roku Support team - 3 days ago
Hi Susan! Thanks for sharing. Did you know that you can customize the sound on your Roku TV? Just start playing a movie or show, then press the Star button (*) on your Roku remote to open the TV Settings menu. Choose Sound Settings → Sound Mode → Customize sound mode to adjust it the way you like. If you want more detailed steps, here’s a helpful FAQ article: https://support.roku.com/en-us/article/manage-volume-levels. Also, a quick reminder: having a stable internet connection makes a big difference in streaming quality on your Roku TV. If you need more help, feel free to contact us here: https://support.roku.com/contactus. Thanks! Elmer, Roku Customer Advocate
5 out of 5 stars
18 July, 2026Verified purchase
(no review title)
Love this tv is Roku-ready and economical!
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2026Verified purchase
(no review title)
Very nice l love it
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2026
Great deal
Great picture, amazing price, easy hookup. Very happy. My old TV quit working after 10 years. Had the new one hooked up and running in no time.
5 out of 5 stars
16 July, 2026
(no review title)
Beautiful
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2026Verified purchase
Ease and Value
The Hiro 4K TV is a great value for the size and clarity. Easily wall mounted and exactly what I was looking for. I do feel the sound could be better but had surround sound already ready to use.
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2026
GET YOUR TV NOW
I LOVE ROKU TV's they are the best. I will be purchasing a 79 -75 inch ROKU tv in a few weeks. I recommend this tv, it has basically everything you need in one place.
5 out of 5 stars
11 July, 2026Verified purchase
(no review title)
was scared it would come damaged but it was all good
3 out of 5 stars
Thumbs up graphic, would recommend
11 July, 2026Verified purchase
65 inc tv
nice lee pack came in damage sent back wait to hear back from target
1 reply from Roku Support team - 6 days ago
Hello Jimmy! We’re sorry to hear about your experience. We hope you receive an update from them as soon as possible and that everything gets sorted out. You can also contact them directly at https://www.target.com/help/contact-us. This kind of feedback is important to our team and our partnership with retailers, and we appreciate you sharing it. We look forward to hearing about your experience with our product once you have it set up at home. Jessica Roku Customer Advocate
4 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2026Verified purchase
Hiro tv review
We love Roku tvs. The only thing was we had to get a new one under warranty after black lines started showing up in the tv after a few months of owning it . Other that that no issues !
1 reply from Roku Support team - 9 days ago
Hi there! Thanks for the support, and for being a Roku customer. Have you had a chance to contact our customer support team? Please contact us directly at support.roku.com/contactus so that we can assist. Your feedback is very important to us, and we’re eager to assist. Thanks again! Elmer, Roku Customer Advocate
3 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2026Verified purchase
(no review title)
Well it’s very light weight. It signs out of YouTube, sometimes the volume doesn’t work on certain apps. Since it is led the airplay resolution is terrible. The only thing I like is its led
1 reply from Roku Support team - 9 days ago
Hi Joel, this is unusual, and we are here to help. Please contact our customer support team at support.roku.com/contactus so we can assist. In the meantime, you may restart the TV via Settings > System > Power > System restart. Your satisfaction is our priority. Happy Streaming! Bernie, Roku Customer Advocate.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 July, 2026Verified purchase
Broken
My item just came to my house. When I finished turning it on, it shows that it’s broken.
1 reply from Roku Support team - 13 days ago
Hi Melvin, thanks for sharing this with us. Have you had a chance to contact Target? Please reach out to them directly at https://www.target.com/help/contact-us so they can assist you with this matter. We hope you’re able to get in touch with them soon and resolve this issue. If there’s anything we can help you with in the future, please don’t hesitate to reach out. We look forward to hearing about your experience with our product once you have it set up at home. Jessica, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
6 July, 2026
Components dont fit together
The screws provided to put on the feet didn’t even fit the screw holes. I’m not spending another $30 for a stand for a cheap TV when I could just get a better one
1 reply from Roku Support team - 11 days ago
Hi Rebecca! Thanks for sharing. Just a heads‑up: the screws used on the Hiro Roku TV are self‑tapping, so they can feel tight before they’re fully seated. They often need firm, straight downward pressure. If a screw stops early or goes in at an angle, the stand can stay loose and cause leaning or wobbling. Here’s the setup guide: https://support.roku.com/article/set-up-roku-tv-stand. Also, as a quick tip, lay the TV face down on a soft surface, align each stand with the mounting holes, and tighten the screws until snug (but not overtightened). If you need more help, visit us online at http://support.roku.com/contactus. Thanks! Elmer, Roku Customer Advocate
2 out of 5 stars
Thumbs down graphic, would not recommend
5 July, 2026Verified purchase
Burn in after two weeks!
I thought it looked good for the price .I got this as a second tv to watch world cup matches when they play two at the same time. I've watched a game or two a day for two weeks. It already has screen burn in from the main menu. Absolutely terrible quality. The lines in the picture are in the screen and not a reflection.
1 reply from Roku Support team - 11 days ago
Hi Max! Thanks for sharing. This sounds a bit unusual and we'd like to learn more and help you with this. Please visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us and we’re eager to assist. Thanks! Elmer, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2026Verified purchase
affordable and good quality so far.
surprisingly good!
5 out of 5 stars
2 July, 2026Verified purchase
(no review title)
like
1 out of 5 stars
Thumbs down graphic, would not recommend
1 July, 2026Verified purchase
(no review title)
I had the TV for 8 months and it no longer work
1 reply from Roku Support team - 21 days ago
Hi Luticia, thanks for sharing. Have you had a chance to contact our customer support team? We'd be happy to learn more and help troubleshoot this with you! Visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us, and we’re eager to assist. Jessica, Roku Customer Advocate
5 out of 5 stars
30 June, 2026Verified purchase
(no review title)
I love the ease of use.
5 out of 5 stars
Thumbs up graphic, would recommend
28 June, 2026Verified purchase
Great value
We love our purchase. The price was amazing for a 55 inch TV, the picture is crisp and clear. We had a younger neighbor set it up for us as we're both in our 70"s and we were trying to bypass the internet and just use cable ,but he had a easy set up and he added internet. We are amazed at how many things we can watch with just a couple of clicks . We're really happy with the quality and the size of the screen.