Hiro 50" 4K HDR Smart TV Flat Screen LED Television with Roku TV and Dolby Audio Streaming
$179.99 reg $199.99
Sale save $20.00 (10% off)
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Guests are saying
This TV offers a great combination of size, picture quality, and ease of use, making it an appealing choice for guests looking to enhance their viewing experience. Many guests appreciate the built-in Roku feature, which simplifies streaming without the need for additional devices. However, some guests have encountered issues with durability and sound quality, which may affect long-term satisfaction. Overall, it provides good value for the price, especially for those who prioritize convenience and functionality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 421 reviews
black levels: 4.02 out of 5
brightness: 4.2 out of 5
color quality: 4.16 out of 5
features: 4.14 out of 5
sound quality: 4.11 out of 5
61% would recommend
166 recommendations
5 out of 5 stars
9 September, 2026Verified purchase
(no review title)
Great picture.
1 out of 5 stars
3 September, 2026Verified purchase
(no review title)
Bought my tv in November and the screen has gone out, just a black screen and sound.
1 reply from Roku Support team - 2 days ago
Hi Kayla! Thanks for sharing. As a quick tip, try to perform a power cycle on your TV by unplugging from the power outlet for at least 15-20 seconds. After this, try to plug in and turn on the TV. If the issue persists, please visit us online at https://support.roku.com/contactus so that we can take a closer look at it. Thanks for the patience and understanding! Elmer, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2026Verified purchase
nice tv
easy setup. nice picture. I like how narrow the frame is, makes it look a little bit wider
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2026Verified purchase
(no review title)
Great buy
1 out of 5 stars
Thumbs down graphic, would not recommend
27 August, 2026Verified purchase
Absolutely disappointed
Have used sparingly for only 6 months & the screen has went out(no picture) - only sound.
1 reply from Roku Support team - 11 days ago
Hi John! This doesn't sound quite right, and we'd like to help. As a quick tip, unplug the power cord from the back of the TV or the wall outlet. Wait about 5 minutes, then plug the power cable directly into a working wall outlet, bypassing any surge protectors or extension cords. Turn the TV back on. If the issue persists, let us know at support.roku.com/contactus to connect with an agent who can assist in troubleshooting this with you. Thanks! Elmer, Roku Customer Advocate
3 out of 5 stars
25 August, 2026
Nightmare for Non-tech savy Grandparents
Bought as a gift to elderly grandparents who did not grow up on internet and do not have internet nor a Roku account nor do they have online banking which I had to set it all up for them. The second prompt after English for language is WiFi or Ethernet. No other options. They had neither, they are old and use bunny ears. I had to take it to my house with internet to get past the second prompt. I had to create a Roku account and connect my bank just to get to “bunny ears” options. Nightmare for the elderly. Now to drive it back to them to see if it works with their bunny ears.
1 reply from Roku Support team - 8 days ago
Hi there! Thanks for sharing. Just a heads up, A Hiro Roku TV needs an internet connection for its initial setup, but it can function offline for basic external inputs after it has been activated. If you wish to learn more, visit https://support.roku.com/article/learn-about-your-hiro-roku-tv. We’re looking forward to hearing about your experience with our product once you have it set up at home. We appreciate you choosing Roku, and if there is anything we can assist you with regarding your new TV, don’t hesitate to give us a shout at support.roku.com/contactus. Happy Streaming! Elmer, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
23 August, 2026Verified purchase
Avoid this TV
This tv went out after 5 months and shot sparks
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2026Verified purchase
Reliable
l love the size of my TV, Roku don't seem to ever fail me, over the years I've purchased at least 10 TVs from Roku including a 70" and 2 65 inches, l need one more and I'll be good
2 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2026Verified purchase
(no review title)
the box arrived damaged. When open there was an insect that crawled out. very disappointed
1 reply from Roku Support team - 18 days ago
Hi Sandra! We are sorry to hear about the condition in which your TV arrived. Since the TV was purchased and shipped through the retailer, we have limited visibility into the shipping process; however, if you would like to share your experience, you can contact their team here:https://www.target.com/help/contact-us. They will surely value your feedback. Thanks for choosing Roku and Happy Streaming! Elmer, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2026Verified purchase
(no review title)
The screen was busted when I turned it on. The box/shipping materials were very flimsy and beat up when it arrived. I didn't have much hope for it after seeing that.
1 reply from Roku Support team - 18 days ago
Hi Anna! We are sorry to hear about the condition in which your TV arrived. Since the TV was purchased and shipped through the retailer, we have limited visibility into the shipping process; however, we want to assist you. Please contact Target directly so they can help you further. Thank you! Elmer, Roku Customer Advocate
5 out of 5 stars
16 August, 2026
(no review title)
Looks great great value
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2026Verified purchase
(no review title)
It was a great price for the screen size. Very good quality!
1 out of 5 stars
16 August, 2026
(no review title)
Tv is cracked will have to return it
1 reply from Roku Support team - 22 days ago
Hello, Eli. We're sorry to hear about your experience with your order. Please get in touch with Target directly so they can assist you with a replacement. If you’d like to share your feedback about the store, contact their team here: https://corporate.target.com/about/contact-help. They will appreciate your input. Thank you for choosing Roku, and Happy Streaming! Bernie, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2026Verified purchase
(no review title)
Tv doesn't work
1 reply from Roku Support team - 21 days ago
Hi there, thanks for sharing. This sounds a bit unusual, and we'd like to learn more and help troubleshoot this with you. Please visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us, and we’re eager to assist. Thanks! Bernie, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2026Verified purchase
Great TV at exceptional price.
This TV is rather light weight and has an excellent picture at first look. I did have some problem getting the remote to sync to my streaming box. I am quite pleased with this unit so far.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2026Verified purchase
(no review title)
It stopped working after 2 months
1 reply from Roku Support team - 25 days ago
Hi there, thanks for sharing. Have you had a chance to contact our customer support team? We'd be happy to learn more and help troubleshoot this with you! Visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us and we’re eager to assist. Jessica, Roku Customer Advocate
1 out of 5 stars
13 August, 2026Verified purchase
(no review title)
The tv came completely cracked and broken no remote and no stands on the bottom
1 reply from Roku Support team - 25 days ago
Hi Gabriella, we're sorry to hear about your experience. Please contact Target directly at https://www.target.com/help/contact-us so they can assist you with this matter. We hope you’re able to reach them soon and get everything sorted out quickly. We look forward to hearing about your experience with our product once you have it set up at home. Thanks for sharing! Jessica, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2026Verified purchase
Terrific
Works wonderful and looks terrific
1 out of 5 stars
10 August, 2026Verified purchase
(no review title)
I picked up the tv on Friday afternoon, we opened it to put it up today & screen is broken. Ugh hopefully I can exchange for a replacement.
1 reply from Roku Support team - 28 days ago
Hello Maria. Thank you for letting us know about your experience. We’re sorry to hear that the TV screen was damaged when you opened the box — that’s incredibly frustrating, especially with a brand‑new purchase. We hope Target is able to provide a quick replacement for you. If you need any help once you have your new TV set up, our support team is always here for you at support.roku.com/contactus. We appreciate you sharing your feedback with us. Happy Streaming! Bernie, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
(no review title)
Great tv! Easy set up and is super easy to use!