Hiro Roku TV 40" 1080p Full HD Smart TV Flat Screen LED Television with Roku TV and Dolby Audio for Streaming
$129.99
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Related Categories
Guests also viewed
3.7 out of 5 stars with 268 reviews
black levels: 3.92 out of 5
brightness: 4.07 out of 5
color quality: 4.05 out of 5
features: 4.05 out of 5
sound quality: 3.85 out of 5
57% would recommend
109 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2026Verified purchase
(no review title)
I ordered a TV for my eight-year-old on Black Friday. She opened it on Christmas and then we put it up right away until I could get her a wall mount. Today I was able to get a wall mount and have someone professionally hang it when we opened the box the TV was broken dented, and the screen was different colors. Although I am outside of the return window, there was no resolution! I should’ve checked to make sure the TV wasn’t working order when we received it but since it was coming from target I thought that it would’ve been just fine. Instead, I had to watch my eight-year-old cry for two hours.
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026Verified purchase
Affordable Roku Platform TV
Love the Roku platform. This Hiro was truly awesome price.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026
Horrific
Horrible do not buy literally plugged it in and the speakers suck! Muffled and the legs are not even so the tv is crooked
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026Verified purchase
(no review title)
Loving it so far still programming
3 out of 5 stars
13 February, 2026
Wrong screws
Gave me the wrong screws for my mount
1 reply from Roku Support team - 6 days ago
Hi Tyler, thank you for sharing this with us. Please be advised that the screws used for this stand are self-tapping screws. They often require firm, straight, downward pressure to seat properly. If the screws stop early or go in at an angle, the stand may feel loose, which can cause the TV to lean or wobble. Here’s a full step-by-step guide you can review (copy/paste into your browser): support.roku.com/article/36588022035607. To fix this, place the TV face-down on a soft surface, align each stand with the mounting holes, and tighten each screw until it’s snug—being careful not to overtighten. Once fully seated, the stand should feel stable. If the TV still wobbles after these steps, we’d be happy to take a closer look. Please reach out to our team at support.roku.com/contactus to connect with an agent. We hope to get you up and streaming soon! Elmer, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
6 February, 2026Verified purchase
(no review title)
Good quality for a great price.
4 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2026Verified purchase
Pleasantly surprised
I bought this on a whim after not having a TV for a year. I thought 40” would be smaller, but it’s actually a great size if it’s not the primary TV. As someone else mentioned, the sound quality isn’t great but I don’t mind it. It was about $20 cheaper in store vs in-app/online.
1 reply from Roku Support team - 12 days ago
Hello Sierra, thank you for choosing Roku! We're glad to hear that it worked. To ensure optimal performance, please make sure your TV is running the latest software by going to Settings > System > System update. You can also adjust the sound settings by pressing the * button while watching content to access the sound options. Switching from 'Standard' to 'Movie' or 'Dialog' can enhance clarity. If you have more questions about your Roku, feel free to reach out to us. Happy Streaming! Jessica, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2026Verified purchase
stopped working
bought for christmas 2025 and worked up until today (Jan 28th) not used many times. currently checking other reviews to see what issues may be. Will change review if it works again
1 reply from Roku Support team - 21 days ago
Hi Ashley, thanks for sharing. This sounds a bit unusual, and we'd like to learn more and help troubleshoot this with you. Please visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us, and we’re eager to assist. Thanks! Elmer, Roku Customer Advocate
5 out of 5 stars
27 January, 2026Verified purchase
(no review title)
This is very easy to set up and use. It has good sound and clear picture.
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase
Just what i wanted
Good price, perfect size, and gives easy access to everything i needed like Netflix, Youtube, Spotify, Hulu, etc etc
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2026
Disappointed.... AGAIN 😩
This is the SECOND tv I've gotten from Target 🎯 that was cracked/ damaged....I kno exactly what to do next time, before leaving 👍🏽👍🏽
1 reply from Roku Support team - 26 days ago
Hi there! We're sorry to hear about the condition in which your TV arrived. Since the TV was purchased and shipped through the retailer, we have limited visibility into the shipping process; however, we want to assist you. Please contact Target directly so they can help you with tracking your order. Thank you! Elmer, Roku Customer Advocate
5 out of 5 stars
21 January, 2026Verified purchase
Hiro roku
It’s awesome. It works so well sometimes at night when I’m all by myself and alone just the glow from the screen brings joy to my life. Yeah, sometimes if I leave it on at night and I’m cold, I could rub my feet against the back breathy vent holes.
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
Great bang for less bucks
Great bang for less buck. Perfect smaller size and price for a guest room tv. The tv with Roku remote was very easy to set up. Enjoy the economical option of using Roku. Lots of free stations!
5 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2026Verified purchase
My TV
your carrier didn't bring my package to the door, they left it in the front where someone else got it taking it to another place
1 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase
BUYER BEWARE!
I purchased this TV for my kids for Christmas. It seemed like a good deal at the time. I opened the TV on Christmas Eve, its 1/16 and it no longer works. The picture went out with no apparent cause. This is extremely disheartening because I purchased it on Black Friday so it's outside the return window. Money down the drain. DO NOT WASTE YOUR MONEY!
1 reply from Roku Support team - 1 month ago
Hi Lenore, thank you for sharing your experience. This seems a bit unusual, and we would like to learn more to assist you in troubleshooting. To start, please ensure that the TV is receiving adequate power. Try plugging it into a different power outlet and check if the status light is on, which indicates that the TV is powered. If the issue persists, please reach out to us at support.roku.com/contactus. Thank you! Elmer, Roku Customer Advocate
4 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
Great tv
Great TV. Great price. The legs were a biy difficult to get in but love it. Great remote. Low volume. No bright power light. Easy setup.
5 out of 5 stars
Thumbs down graphic, would not recommend
15 January, 2026Verified purchase
great TV for the money
it works very well for streaming, I like the Roku live TV, and I got a lot of channels via antenna. I had to upgrade to a better remote
4 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase
Excellent product.
Excellent picture and sound. Only wish it had a 3.5mm headphone jack in addition to the optical jack.
5 out of 5 stars
15 January, 2026Verified purchase
(no review title)
Easy setup, Roku setup even easier
5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase
Affordable and worth every dollar!
Very great product! I wanted to replace my tv because I made the mistake of purchasing it thinking it had built in Roku which is what I was looking for. I decided to give this tv a try and I do not regret it. Very affordable and easy to use with the app. I will definitely be purchasing tv with built in Roku every single time I need one. The picture and sound were great! Installation was very easy as well. I love that I can turn the tv on with just the app.