How to Plan a Business - by Hayes (Paperback)

About the Book

A step-by-step business start up guide for planning a small, single person business.

Book Synopsis

A step by step guide for starting your first business. Learn the basics from naming the business to getting a website to marketing and sales. You don't need a business degree. Each concept is explained in detail and real world examples are provided. Turn your hobby or idea into a business that makes money.

Included in the book are details on:

• What can you do - ideas for a business you can start and run yourself.
• How to sell - understanding why people buy and the basics of know, like, trust and ask.
• How to find customers. Not everyone is your customer. Find the right people who will buy from you.
• What is brand, why does it matter and how to develop a brand for your business.
• Understand the basics of marketing and what is right for your business. Learn about digital and physical marketing, from signs to ads to social media.
• Customer service - how to bring customers back.
• Essential financial reports - you don't need to be a financial expert, but you do need to understand money. Are you really making money - understanding how to manage your money and how to determine profit and loss.
• Learn about the gig economy where you can balance a job and being independent.
• and putting it all together - the final chapter describes starting a specific business from idea to opening.

Review Quotes

Business success takes commitment. Anyone can start a business, but not everyone makes money at business. Everyone can do something, but you have to have the right teacher to be successful long term. "How to Plan a Business" is a must first step for your business. It explains how to price and market your product or service. It explains how to manage your money and how to relate to your customers. Your not having a college degree or GED doesn't trump your experience. Li Hayes is not only a gifted teacher but also one of my closest business mentors. If you are serious, you found the right book.

- Andre Norman, Founder Second Chance University