[This review was collected as part of a promotion.] I absolutely love this dark chocolate- it’s so smooth and delicious

Very tasty chooclate and a cleaner alternative to other chocolate candy with lots of fillers. Only issue, it dries out QUICK. It's great but needs to be eaten within 24 hours of opening the package.

Like someone else said on here, I never thought I'd review chocolate. I'm not a chocolate fan. This was hands down the tastiest chocolate I've ever had. Dark 70%. I ate the whole bar in one sitting and I don't do that. I insist you try this chocolate. Fair trade, organic, natural, vegan. Yes!

When I saw reviews here with likely malicious comments, I had to speak up. I saw this reviewed well on Epicurious and as a lifelong dark chocolate lover, tried the Simple Dark and can say it is exceptionally good for a 70% dark. Actually in the top 10% of chocolate period and compares well to Valhrona (better if you ask me). Saw this in stores for a while but was skeptical to try with all the new off-brands which have various levels of poor taste. Don't be afraid, you should try this, I assure it won't disappoint.

Great taste, great quality, good price :)

Very disappointed to find that these bars are laced with Lead. Really? You need to improve your quality process and sourcing. Plus I would prefer an 80% cocoa version not the 70%.

As someone who doesn't eat sweets very often, I absolutely love these. The cashew filled is my favorite, but the hazelnut chocolate is also really good. I just got the salty to try and I'm excited. As someone that had to switch diets for health reasons, I'm so glad I found a brand that falls into that

This Hu Simple Dark Chocolate is a revelation for dark chocolate lovers! The 70% cacao offers a rich, deep flavor that isn't overly bitter, and the smooth texture melts perfectly in your mouth. Knowing it's made with clean, organic ingredients and no refined sugar makes this a truly guilt-free treat for daily enjoyment or a delightful after-dinner square.

First time trying this and I am in love. Bought the simple dark chocolate.

I never thought I’d find myself writing a review about chocolate, but this is the best chocolate I’ve ever had in my life.

Love that Target carries Hu products at a competitive price-point. My favorite chocolate! Also love that Hu has cuter paper packaging compared to most chocolate bars/brands (that use the plastic-type wrappers). It elevates Hu when gifting it.

This chocolate is sooo good. Both the dark chocolate and salty flavors are really rich and smooth, but I think I personally prefer the plain dark chocolate just a little more. You can really taste the quality — not too sweet, not bitter, just a nice, clean chocolate taste. I love that it’s made with simple ingredients, and I definitely plan on purchasing again. Perfect if you’re looking for a healthier chocolate option that still satisfies your sweet tooth!

I LOVE the Rick, Dark Chocolate flavor! I received 3 different flavors of the Hu Bars for Christmas and got hooked on them. I was surprised to find even more flavors at Target, so I got one of each. This Plain Dark Chocolate is one of my favorite flavors! I will definitely buy more... The only downside is they are a bit pricey, so I savor each square.

Taste like dirt. Would never buy again

chocolate tastes great, but I love the 100% plastic free packaging even more.

This was delicious and perfectly balanced between sweetness and a strong chocolate flavor

Hands down the best dark chocolate I’ve had here in the US. Reminds me of when I was younger in Greece, the cocoa had this natural flavor. Not too bitter and not sweet or waxy tasting. Really good!

Soooo good. Not at all bitter and no junk ingredients like most brands. Wish they weren't so high in lead. Find a way to fix that, and I'll be hooked for life. I also wish they had an 80 or 85% option.

My new favorite dark chocolate!

Love what the company stands for and love that it's healthier and taste great. I wanted my sister to try it because I know dark chocolate is healthier than milk but I knew she doesnt like the bitterness of dark chocolate and since I read this packaging it said it'll taste better than other dark chocolates, so I bought for my sister and she loved it.