I Can't Believe It's Not Butter! Original Buttery Spread - 15oz

[This review was collected as part of a promotion.] Flavor was nice, it was nice and spreadable right out of the fridge. The packaging fits in the door and it was a good price. I also like the buttery smell without the dairy .

[This review was collected as part of a promotion.] It’s ok but I it’s way more calories then my regular butter. The packaging is cute and bright. It’s very soft and smells good. I just for me feel the calories are high

[This review was collected as part of a promotion.] If looking for a butter substitute, this is the one. I grew up on a different "buttery spread" (in the brown tub) but switched to real butter as I got older. Compared to the other brand, I think this one has a much more buttery taste. I keep this around for the convenience when I need a "spreadable" butter and don't have the time or patience to soften real butter.

[This review was collected as part of a promotion.] Love this butter ! First time trying and I will be sticking to this brand. Taste great and great value ! Will recommend to friends and family and will continue to purchase ! :)

[This review was collected as part of a promotion.] I love the creamy texture of this spread — it’s smooth and easy to spread right out of the fridge. The packaging is simple but secure, and it keeps the product fresh for a long time. It offers great value for the price, especially compared to real butter. The scent is mild and pleasant, not overpowering. It’s also very effective for cooking and baking, giving a buttery taste without the extra saturated fat.

[This review was collected as part of a promotion.] I really like this. I wasn’t sure if I’d like it, but it honestly tastes a lot like butter. It spreads smoothly. The price is much cheaper than real butter. I like the resealable package, too.

[This review was collected as part of a promotion.] ICBINB Original is surprisingly good! It’s creamy, spreads easily, and has a buttery taste without being too heavy. The scent is mild and pleasant, and I like that it has less saturated fat than real butter. Great for toast, veggies, or cooking!

They should have named it "It's Better Than Butter!" I have been buying the Original variety ever since they came out with it and I have never gone back to butter since.

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter Original Spread tastes amazing. Love to use this spread on my bagels and bread. Very good texture and very soft. Smells great and is very effective. Tastes just like butter !

[This review was collected as part of a promotion.] Texture is amazing so buterry the best butter for pancakes out there yummy! It has a salty taste to it but just the perfect saltiness!! Packaged perfect

[This review was collected as part of a promotion.] This is by far my new favorite spread! The packaging is great and so easy to use. Perfect for spread or scooping out, depending on how you’re using it! Very effective and does what it is intended to do! Effective and my go to now. Great value! Love it!

[This review was collected as part of a promotion.] I love I Can’t Believe It’s Not Butter and have been using it for years! I am not a huge fan of the taste of real butter so this has always been a good alternative for me. I also love that you don’t have to put a stick of butter out to soften for hours; this is always soft and ready to spread.

It used to be my go to product. I like it better than butter, however, I don’t know what has changed, but the tub and sticks are both terrible. It smells bad and tastes even worse. I will no longer buy it.

Something has happened to this product, it no longer melts on hot crumpets or baked potatoes, it takes ages to melt in a pan and it will not mix well with scrambled eggs,, what has happened

Taste profile is good, packaging is well done, taste profile is yummy, sustainability is good, ingredients are okay. I usually use this every time I cook

I Like this product but I get very soon problem with spray. Stop working very soon I have open and using spreading, am I doing something wrong? thanks for advice

I really like butter (I can't beliver it's not butter!!) is the perfect seasoning for children's dishes and family dishes: Cheap, delicious, easy to dissolve, no lumps. - For children, it can be used to marinate braised meat, stir-fry vegetables to make fried dishes, make cakes, fried rice, helping to increase flavor and easily absorb nutrients. - For families, all dishes can be easily seasoned for a delicious flavor. - Pure and natural: OMEGA 3 supplemented margarine products use 100% natural ingredients, ensuring high safety, suitable for everyone.

We've been purchasing "I can't believe its not butter" for years but the last two to three containers smell and taste unappealing. I thought maybe it was just me but my wife noticed the difference too.

I have been using your product for many years. But recently I have threw away three tubs. I thought I was buying spoiled, "I can't believe its not butter." Then yesterday I told my fiance to pick up some margarine for the bake potatoes I was preparing. He bought, "I can't believe its not butter. And I must say, I'm done with this product."

I always loved I Can’t Believe It’s Not Butter until today, when I opened the lid to use it there was mold on the inner plastic covering it. The best by date is not until January 2025, so there is no reason it should be moldy already. There was over half a container left which all ended up in the trash now. Very disappointing and such a huge waste of money.