Ideas Don't Die. Companies Do. - by Hari Abburi (Hardcover)

About the Book

"What if your company had deep cash reserves, the design muscle, and a global ecosystem to build any product that you wanted? How would you choose what to build? This is exactly the kind of big company thinking that Tim Cook explains, "It's hard for a company that can do so many things to decide what it wants to do-and what it can do better than anyone. "The key for us is focus," Cook says, "saying no to really, really good ideas so you can make room for the great ones." But the only thing harder than deciding what to do is doing it. "We'd argue the innovation isn't having that idea," says Craig Federighi, Apple's senior vice president of software engineering. "The innovation was being able to craft the right product that you could deliver in a great way at the time"-- Provided by publisher.

Book Synopsis

Rethink ideas as the real value to the future of your business in a technology-world where knowledge is increasingly a commodity

In Ideas Don't Die. Companies Do. renowned voice on disruptive agility and executive Hari Abburi delivers an insightful framework for leaders to future proof their companies by creating an idea obsessed enterprise. In the book, you'll learn why ideas are more important than customers to disrupt the industry and marketplace.

The author explains how to distinguish between ideas that are truly original and those that require strategic execution to differentiate them from other choices on the market. He offers key insights into how to glean information from other companies who have worked with the idea and how to apply that knowledge to your firm's own idea.

Inside the book:

• Explanations of the "idea moat" that creates exponential value at one company as opposed to another that uses similar ideas
• Compelling answers to questions about idea timing, and why ideas that failed a few years ago can be successful today
• How to shift your company's focus from thinking customers to thinking ideas

Perfect for managers, executives, entrepreneurs, founders, and other business leaders, Ideas Don't Die. Companies Do. will also benefit product team leaders and other innovators with a desire to bring new and exciting ideas to the market.

From the Back Cover

Become An Ideas-Obsessed Leader
To Create New Age Ideas-Obsessed Enterprises

Ideas Don't Die, Companies Do., is essential reading for business leaders who grapple with the complexity in bringing innovative ideas to market; the frameworks in this book are especially helpful for leaders to ideas-obsessed enterprises that create exponential economic value.

"Ideas are your most valuable asset and must be managed. Hari's provocative book shows leaders how to value and operationalize imagination. Hari's book is brimming with examples and frameworks that show leaders how to heed his warning by genuinely valuing and operationalizing imagination."
--MARGARET MOLLOY, Global Chief Marketing Officer, Founder, Molloy Marketing Advisory

"In today's turbulent business environment, organizational agility is essential for survival - and Hari Abburi presents a breakthrough concept -- the secret to staying nimble is to operate at the speed of ideas. Through insightful analysis and compelling examples, Abburi provides leaders with a practical roadmap to cultivate an ideas-centric culture, enabling their organizations to relentlessly innovate, rapidly adapt, and avoid disruption despite changing times."
--BABA PRASAD, Ph.D. Wharton School, Professor of the Practice of Leadership, School of Professional Studies, Brown University

"A provocative read for bold leaders looking to transform their business by nurturing and making ideas central to their growth. Hari has captured the essence of human capability, 'ideation' - in a technology driven world. A timely by Hari book to help leaders create lasting value in companies."
--ALLISON GETTINGS, Chief Executive Officer, Red Wing Shoe Co.

"This book is a must-read for idea-lovers. Because ideas cause disruption. Ideas inspire. Above all, ideas demonstrate the true value of an organization. My friend Hari is one of the few to have explained the paradigm shift that value-driven organizations need to take to thrive in the future - the shift from thinking customers to thinking ideas."
--SANJIV NAVANGUL, Chief Executive Officer, Bharat Serums and Vaccines Limited

"This is the book for now. Abburi does a masterful job of reframing the essence of strategy and providing frameworks that will be pivotal for every leader seeking to build and lead the next generation, idea-driven enterprise."
--RAVIN JESUTHASAN, Globally-Recognized Futurist and Multiple Time Bestselling Author

"Hari Abburi challenges leaders to view ideas as the key value driver in our tech-driven turbulent world. This insightful book offers a framework for building an idea-obsessed enterprise, providing strategies to future-proof businesses and disrupt markets in today's innovation-centric era."
--LEONARD D. LANE, Emeritus Continuing Lecturer, Strategy, Paul Merage School of Business, UCI Irvine

"This book masterfully uncovers what it takes to build a moat with ideas in the age of AI. It provides compelling answers to the critical question: as we transition from digitally native business models to AI-native ones, how can we create and sustain real, lasting value by building an ideas-centric organization."
--DR. EFI PYLARINOU, Fintech & Tech, Global Thought Leader

About the Author

HARI ABBURI is a globally recognized voice on agility. His is well-recognized for his agility approach, 'At the speed of the customer'.

He is the CEO of The Fast Future Executive, a global consortium of thought leaders bringing world-class, future-centric, multi-disciplinary executive education to leaders, companies worldwide.