Immersive Wellness - (Advances in Digital Technology and Data-Driven Business Practices) by Tanusree Chakraborty & Nripendra Singh (Hardcover)

About the Book

The research explores integrational prospects of immersive wellness experiences across various domains, emphasizing the potential for transformative impact on physical, mental, and emotional well-being. It explores how immersive wellness can be incorporated into different sectors such as healthcare, hospitality, technology, and tourism.

Book Synopsis

The rapid rise of immersive wellness experiences has revolutionized the way individuals approach their physical, mental, and emotional well-being. From spa retreats to virtual reality meditations, these experiences offer unique opportunities to deeply enhance one's sense of self and connection to the world. As more people seek comprehensive wellness solutions, the demand for well-researched and practical guidance in this area has grown significantly.

The research explores integrational prospects of immersive wellness experiences across various domains, emphasizing the potential for transformative impact on physical, mental, and emotional well-being. It explores how immersive wellness can be incorporated into different sectors such as healthcare, hospitality, technology, and tourism. By examining principles of designing immersive spaces, integrating advanced technologies, and ensuring inclusivity and accessibility, the chapters provide a roadmap for professionals to create effective and engaging wellness experiences. Furthermore, it addresses ethical considerations and sustainable practices, ensuring that these immersive experiences contribute positively to both individuals and the environment. Through a blend of theoretical insights and practical guidance, the book aims to inspire innovative approaches and future trends in the field of immersive wellness.

The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

About the Author

Tanusree Chakraborty has a Ph. D in Applied Psychology from Calcutta University, MA (Applied Psychology) with Specialization in Organizational Psychology, PGDHRM and MBA (HR), with 20 plus years of work experience. She has been associated with a number of B-Schools and Universities of repute in Kolkata, Madurai, Bangalore, and Chennai. Presently she is working with the Administrative Staff College of India (ASCI), Hyderabad as a Faculty in the Centre for Management Studies. Having thoroughly good academic track record with university ranks, she is an Ex-research fellow of Indian Council of Medical Research.

Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University. He is recipient of Fulbright scholarship, a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs. He completed Fulbright research at The Pennsylvania State University. As visiting research scholar, Dr. Singh visited renowned institutions such as University of California at Berkley, CA and Technology University, NJ.