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Imperial Persuaders - (Studies in Imperialism) by Anandi Ramamurthy (Paperback)
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About this item
Highlights
- The first book to provide an historical survey of images of black people in advertising during the colonial period.
- About the Author: Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire
- 234 Pages
- History, Europe
- Series Name: Studies in Imperialism
Description
About the Book
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.Book Synopsis
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.About the Author
Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire
Dimensions (Overall): 9.42 Inches (H) x 6.02 Inches (W) x .53 Inches (D)
Weight: .84 Pounds
Suggested Age: 22 Years and Up
Series Title: Studies in Imperialism
Sub-Genre: Europe
Genre: History
Number of Pages: 234
Publisher: Manchester University Press
Theme: Great Britain, General
Format: Paperback
Author: Anandi Ramamurthy
Language: English
Street Date: August 21, 2003
TCIN: 1003344830
UPC: 9780719063794
Item Number (DPCI): 247-08-7669
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.53 inches length x 6.02 inches width x 9.42 inches height
Estimated ship weight: 0.84 pounds
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