Indigenous African Communication and Media Systems in a Digitized Age - by Unwana Samuel Akpan & Eddah Mbula Mutua (Hardcover)

About the Book

This book offers a comprehensive scholarly analysis of the digital adaptation of Indigenous African communication methods, challenging conventional narratives of media development through real life case studies to highlight the resilience and relevance of African cultural expressions in an increasingly interconnected world.

Book Synopsis

This book offers a comprehensive scholarly analysis of the digital adaptation of Indigenous African communication methods, challenging conventional narratives of media development through real life case studies to highlight the resilience and relevance of African cultural expressions in an increasingly interconnected world.

Review Quotes

An incisive and contemporaneous contribution from an African perspective. Surely this will satisfy the curiosity of scholars who hitherto might have thought that nothing good could come from this part of the world.

This book shines light on the integration of traditional Indigenous African processes of communication into the technological space. It further provides knowledge of Indigenous communication systems to understand their relevance in the present, past, and future while concurrently promoting inclusion in the digital age as an effective way of sustaining its rich culture through media. This book makes a great contribution to the pedagogy of Indigenous communication combined with new media, that is not limited to the African continent nor the Black races but enhances frontiers of knowledge within African communication theory and practice. It also serves as a great source of reference for students, scholars, communicators, researchers, and practitioners in the field of communication and media studies.

About the Author

Unwana Samuel Akpan is lecturer in the Department of Mass Communication at the University of Lagos.

Eddah Mbula Mutua is professor of Intercultural Communication at St. Cloud State University.