Intangience - by Ernie Ross (Hardcover)

About the Book

Beyond the functional benefits of products and services lies a realm of emotional connections where true brand value emerges. This is the domain of Intangience--the science of how intangible values create meaningful human connections. In this groundbreaking book, Ernie Ross shares his award-winning methodology that has transformed political campaigns, rescued failing businesses, and created resonant messaging for global brands.

Book Synopsis

In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts.

Through compelling stories--from converting gang leaders through basketball to rescuing a national brewery from foreign competition--Ross demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact).

Whether you're building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact.