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Integrated Brand Marketing and Measuring Returns - by P Kitchen (Hardcover)

Name: Integrated Brand Marketing and Measuring Returns - by P Kitchen (Hardcover)
Brand: Palgrave MacMillan
SKU: 1006477338
Price: 54.99 USD
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About this item

Highlights

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.
About the Author: PHILIP J. KITCHEN, PhD.
181 Pages
Business + Money Management, Marketing

Description

Book Synopsis

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

About the Author

PHILIP J. KITCHEN, PhD. Chair of Strategic Marketing at Hull University Business School, UK; Affiliated Professor, School of Business, University of Rennes; Editor of the Journal of Marketing Communications. He has published 12 books and over 100 papers in leading journals around the world. Listed as one of the 'The Top 50 Gurus who have influenced the Future of Marketing' in, Marketing Business, 2003. Fellow of CIM, RSA, HEA; and Member of the ALCS, Institute of Marketing Science, Institute of Directors (UK).

Dimensions (Overall): 8.5 Inches (H) x 5.4 Inches (W) x .6 Inches (D)

Weight: .75 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 181

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: Palgrave MacMillan

Theme: Research

Format: Hardcover

Author: P Kitchen

Language: English

Street Date: July 7, 2010

TCIN: 1006477338

UPC: 9780230577343

Item Number (DPCI): 247-38-5673

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.6 inches length x 5.4 inches width x 8.5 inches height

Estimated ship weight: 0.75 pounds

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