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Integrated Brand Marketing and Measuring Returns - by P Kitchen (Hardcover)
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About this item
Highlights
- A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.
- About the Author: PHILIP J. KITCHEN, PhD.
- 181 Pages
- Business + Money Management, Marketing
Description
Book Synopsis
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.About the Author
PHILIP J. KITCHEN, PhD. Chair of Strategic Marketing at Hull University Business School, UK; Affiliated Professor, School of Business, University of Rennes; Editor of the Journal of Marketing Communications. He has published 12 books and over 100 papers in leading journals around the world. Listed as one of the 'The Top 50 Gurus who have influenced the Future of Marketing' in, Marketing Business, 2003. Fellow of CIM, RSA, HEA; and Member of the ALCS, Institute of Marketing Science, Institute of Directors (UK).Dimensions (Overall): 8.5 Inches (H) x 5.4 Inches (W) x .6 Inches (D)
Weight: .75 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 181
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Palgrave MacMillan
Theme: Research
Format: Hardcover
Author: P Kitchen
Language: English
Street Date: July 7, 2010
TCIN: 1006477338
UPC: 9780230577343
Item Number (DPCI): 247-38-5673
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.6 inches length x 5.4 inches width x 8.5 inches height
Estimated ship weight: 0.75 pounds
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