International Place Branding Yearbook - by F Go & R Govers (Hardcover)

Book Synopsis

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Review Quotes

"This is a valuable and wide-ranging volume which will be of great interest to practitioners and scholars of place branding alike." -Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California.

"In order to advance the field of place branding, a much stronger multidisciplinary approach is required than has occurred to date. The intellectual bridging between different fields provided by this book represents an important step in embracing that multidisciplinary perspective." -Keith Dinnie, Associate Professor of Business, Temple University Japan

"This book has captured the heart of the theoretical and practical aspects of place branding as a strategic component of business today. Go and Govers have managed to succinctly present the various facets of this topic in a cohesive, logical and comprehensive manner. They have brought together key scholars and thinkers in the field and produced the most up-to-date scenario of the state of research and practice." -TC Melewar, Professor of Marketing and Strategy, Zurich University of Applied Sciences

About the Author

ELI AVRAHAM Head of the Public Relations Program in the Department of Communication, University of Haifa, Israel RAOUL BEUNEN Assistant Professor at Wageningen University, The Netherlands KEITH DINNIE Senior Lecturer of International Marketing at NHTV Breda University of Applied Sciences, The Netherlands ERLING DOKK HOLM Associate Professor at the Oslo School of Management, Norway TIM FREEMAN Lecturer in Health Policy and Management within the School of Social Policy at the University of Birmingham, UK IULIA GRAMON-SUBA Marketing Planner at Nisbets CHRIS HOLT works on the Masters Design Strategy program at Brunel University, UK NICHOLAS IND Associate Professor at the Oslo School of Management and a visiting professor at ESADE, Barcelona, Spain, and Napier University, Edinburgh, UK STEVE LITTLE Senior Lecturer in knowledge management at the Open University Business School, UK MING CHIEN LO Associate Professor of economics at St. Cloud State University, Minnesota, U.S.A CHRIS MABEY Professor of HRM at Birmingham University, UK ALEXANDER OTGAAR Expert in urban economics and regional development at Erasmus University Rotterdam, The Netherlands ANTONIO PAOLO RUSSO Assistant Professor in the Department of Geography, Universitat Rovira i Virgili, Tarragona, Spain ROLAND SCHATZ Founder and CEO of Media Tenor International WADIM SCHREINER Managing Director of Media Tenor South Africa in Pretoria and Board Member of Media Tenor International in Zurich, Switzerland GILDO SEISDEDOS Professor at IE Business School, Spain JEREMY TAMANINI Founder of Dual Citizen Inc. KRISTOF VAN ASSCHE Visiting Associate Professor at the Communication & Innovation Studies group at Wageningen University, the Netehrlands and research fellow at the German institute for Development Research (ZEF), at Bonn University, Germany.