Recessed three stage locking handle with push button
Soft and noiseless wheels for stable and controlled motion
Air mesh cushion padded shoulder straps and back with slip-in system
Color matched bottom mold for protection
Side mesh pockets for water bottle
Padded grip handle
Organized front pocket with pencil holder, key fob and mesh pocket
Designed to fit under the airplane seat or overhead compartment
About this item
Fit & style
Recessed three stage locking handle with push button
Soft and noiseless wheels for stable and controlled motion
Air mesh cushion padded shoulder straps and back with slip-in system
Color matched bottom mold for protection
Side mesh pockets for water bottle
Padded grip handle
Organized front pocket with pencil holder, key fob and mesh pocket
Designed to fit under the airplane seat or overhead compartment
With a pull handle for easy mobility, this backpack is perfect for kids on the go. The J World New York Sunrise Rolling Backpack - 18" is made from durable polyester fabric and features a medium sized shape with a recessed three stage locking handle system, noiseless wheels that make it easy to maneuver, and air mesh cushioned shoulder straps that offer versatile carrying options. Detailed with a color matched bottom mold for added protection, this rolling backpack includes side mesh pockets to hold water bottles, a front zipper pocket to hold school supplies and personal items, and a zip around main compartment to hold books and bulky items.
Dimensions (Overall): 18 Inches (H) x 18 Inches (W) x 9 Inches (D)
Exterior Features: Mesh Pocket, Water Bottle Pocket, Padded Shoulder Straps, Front Zip Pocket
Main Compartment Closure: Zip Closure
Handle Type: Padded Handle, Locking Handle
Number of Wheels: 2
Fabric Name: Mesh
Capacity (Volume): 34.5 Liter
Protective Qualities: Water-Resistant
Used For: School, Travel
Fits Laptop: Up to 15 Inches
Battery: No Battery Used
Care & Cleaning: Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 15391719
UPC: 837309303361
Item Number (DPCI): 069-10-0785
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10 inches length x 14 inches width x 21 inches height
Estimated ship weight: 5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Does this bag also have the magnetic wheel lights?
submitted by Cece - 9 years ago
A: Unfortunately, no magnetic wheels.
submitted byReviewer 246 - 9 years ago
A: No, it dose not have anything like that... No lights
submitted byGardiner - 9 years ago
Q: Will it break easily because according to the reviews, the handle and wheel break after a few days
submitted by Aa - 9 months ago
A: It will not break easily when used properly.
submitted byJWorld Customer Care - 9 months ago
Brand expert
Q: Does this come with a laptop section or a place to put a laptop
submitted by user380 - 1 year ago
A: Unfortunately, no. However, please take a look at our Sundance design, which includes a laptop sleeve.
submitted byJWorld Customer Care - 1 year ago
Brand expert
Q: Is this 18" or 20" backpack?
The name says 18", however when yiu look at the Specifications it says 20".
submitted by Size - 2 years ago
A: Dear Customer, sorry for the confusion. This backpack is 18''.
submitted byJWorld Customer Care - 2 years ago
Brand expert
Q: Is there only one strap in the back as the picture shows?
submitted by Laurie B - 2 years ago
A: Dear customer, there are two straps.
submitted byJWorld Customer Care - 2 years ago
Brand expert
Q: Do you have a place for laptop? Kids now a days need to bring a laptop to and from home
submitted by Destiny - 2 years ago
A: Dear customer, for the separate laptop sleeve you can look up our Sundance backpack.
submitted byJWorld Customer Care - 2 years ago
Brand expert
Q: Is the 9" width including the front pocket or is that the width of the hard bottom?
submitted by Hilary - 2 years ago
A: It's the width of the hard bottom.
submitted byJWorld Customer Care - 2 years ago
Brand expert
Q: does it have a trolley sleeve
submitted by Azee - 3 years ago
A: No, it doesn't.
submitted byJWorld Customer Care - 3 years ago
Brand expert
Q: Can this backpack carry at least 4 books?
submitted by James - 3 years ago
A: Yes, this rolling backpack can carry more than 4 books. In the main compartment, it can hold 4 books, A3 size sketch book, lunch boxes, and still has extra space for light outerwear. Two front pocket.
submitted byTarget Guest - 3 years ago
Q: do the side pockets fit a water bottle like a hydroflask?
This rolling backpack is designed for students, offering a spacious interior and smooth-rolling wheels that make it easy to transport heavy books and supplies. Many guests appreciate its sturdy construction and stylish design, making it a popular choice for school. However, some guests have reported issues with durability, particularly with the wheels and straps, which may affect long-term use. Overall, it provides a practical solution for students needing to carry their belongings comfortably.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1
4.1 out of 5 stars
305 star ratings
4.1 out of 5 stars with 305 reviews
quality
4.0 out of 5
quality: 3.98 out of 5
value
3.9 out of 5
value: 3.87 out of 5
80% would recommend
191 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
12 August, 2026
(no review title)
Overall, it seems nice, rolls easy and the handle goes up and down without issue. My 6th grader needed a new backpack with a laptop pocket for middle school, and this seemed like a good option. It wasn't until after he had already loaded it up and was waiting for the bus that we noticed one edge of the bag is damaged. It looks like the sides of the seam didn't match up so it was just glued together. Disappointed in that, but still hoping it lasts since it wasn't cheap. Not sure if I would recommend this backpack.
ash
quality
1.0 out of 5
quality: 1 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 July, 2026Verified purchase
(no review title)
My daughter loves this from the design to the rolling lol seems pretty sturdy so far
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 June, 2026Verified purchase
Great Quality
Great quality and spacious. My daughter loves it. She has been using it for a couple of months now and it is working well for her.
Jennifer
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 March, 2026Verified purchase
Pass
I bought this item and I had to return it because the backpack was just too small for it to be a rolling backpack. It wasn’t even worth to be a rolling backpack. The fabric was a cheap polyester, not durable at all. I like the design that it had a cover for the wheels, but the pepper was just too small to be rolled usually things backpacks that you can roll or a large, large, larger and more worth rolling. This pack was not worth rolling that I could just pick it up and put it on my shoulder because it was so small.
Rasha
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 September, 2025Verified purchase
Poor quality strap
Strap broke 3 weeks into school starting for a 4th grader
1 reply from JWorld Customer Care team - 1 year ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
Diana
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 August, 2025Verified purchase
Nice
N/A nice rolling bookbag
Sky
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 April, 2025Verified purchase
Didnt last a school year
Did not even make it through a school year. My daughter is careful and respectful of her belongings. We received first week in September and already both wheels have fallen off and one strap is broken so she can’t even carry it. Super disappointed considering how expensive it was.
1 reply from JWorld Customer Care team - 1 year ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
Mom
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
4 December, 2024
Backpack broke in less than a year and J World did not fix or replace it
I purchased a Sunrise rolling backpack on 11/18/23 for $41.25 and a wheel fell off less than a year after the purchase. I contacted J World on 11/28/24 to ask how it can be fixed. J World responded that they can offer me a replacement backpack for the wholesale price of $35. I responded by questioning whether $35 was the wholesale price given that other designs of the backpack sell on Amazon.com for $40. I also indicated I would file a complaint with the Better Business Bureau since J World is not replacing or fixing the backpack, J World never indicated the actual length of the warranty prior to their email on12/2/24, and I had no reason to rush to file a claim as soon as the wheel fell off since I did not know what the warranty length was (the warranty period is indicated to be between 1 and 3 years). Also, not providing the warranty length prior to or with the purchase violates Federal Trade Commission Act § 5(a) and Connecticut General Statutes § 42-110b (most states have nearly identical laws to my state of residence), which prohibit engaging in unfair or deceptive acts or practices in trade or commerce. Connecticut’s § 42-110g and similar laws in most states also provide for attorney’s fees, court costs, and punitive damages for violations. Since J World wrote in their email to me “we are offering 1-year manufacturer's warranty for rolling bags and 3 years for regular bags”, it appears that J World is trying to conceal the one year warranty period on rolling bags prior to purchase, since rolling bags often do not last as long as regular bags. Buyer beware.
Jeff
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
15 September, 2024Verified purchase
Rolling backpack
The size is wrong, it says it is 20” when the truth is 18”. I asked for a replacement and they sent it to me again in 18”.
1 reply from JWorld Customer Care team - 2 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
ML
value
1.0 out of 5
value: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 August, 2024Verified purchase
Not 20 inch
Very nice bag, but it is the 18 inch, not the 20 inch laptop bag.
Heather
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
8 December, 2023Verified purchase
Strap broke within 3 months
Not fit for purpose. The strap broke off of this with less than 3 months of use. This item is too expensive to break so quickly.
1 reply from JWorld Customer Care team - 3 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
nikki
value
1.0 out of 5
value: 1 out of 5
quality
2.0 out of 5
quality: 2 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 October, 2023Verified purchase
One of the wheels fell off after 6 months
It is OK before one of the wheels fell off after 6 months including a vacational summer and rendered useless. I will try to contact the manufacturer to see how the warranty works, will report back.
1 reply from JWorld Customer Care team - 3 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
DS Li
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 August, 2023
Satisfied
It’s durable and sturdy
Happy customer
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 August, 2023
Roll backpack
I love it because I can roll it and carry it at the same time
Mal
value
5.0 out of 5
value: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
4 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 August, 2023
Wheel fell off
The backpack was great for my 11yr old son, he used it one academic year Aug. ‘22- May ‘23, it’s been stored since the school year ended. He wanted to use it again this year, after a couple of days back at school it seemed to want to fall apart…we’ll say 12 back at school and the wheel falls off. The backpack is no longer functional and it is going in the trash. It’s unfortunate that the quality isn’t better as most backpacks for elementary students usually last more than one academic year since they don’t have to carry so much yet.
1 reply from JWorld Customer Care team - 3 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
ItsMe
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 April, 2023Verified purchase
Buy another brand - quality is not what it use to be
It was fine for a few weeks and then the wheels broke off. This is the 3rd backpack with the same issue and they only last a few months. Quality has gone way down and unfortunately I won't be buying from this brand again.
1 reply from JWorld Customer Care team - 3 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
Sabrina
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 March, 2023Verified purchase
Rolling Backpack
Good quality of the whole product in general, what you see at the picture is the product you receive, and a good service of delivery, it delayed 2 days more but the always notify where is your package and delivered in perfect conditions.
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 March, 2023Verified purchase
Ok
Very nice color. Very solid.
Huang
value
5.0 out of 5
value: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 February, 2023Verified purchase
Great Backpack
My granddaughter loves this backpack. It’s just the right size to hold her school things and the organizer in the front pocket is really handy.
JM
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 February, 2023Verified purchase
Returned - Poor construction and cheap materials
I immediately returned this rolling backpack because it was very cheaply made. The idea is good the execution of design and choices of components is very poor. I looked elsewhere for a wheeled backpack or laptop bag that is constructed better.
1 reply from JWorld Customer Care team - 4 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.