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J World Sunrise 18" Rolling Backpack
$39.99
In Stock
Eligible for registries and wish lists
Fit & style
- Recessed three stage locking handle with push button
- Soft and noiseless wheels for stable and controlled motion
- Air mesh cushion padded shoulder straps and back with slip-in system
- Color matched bottom mold for protection
- Side mesh pockets for water bottle
- Padded grip handle
- Organized front pocket with pencil holder, key fob and mesh pocket
- Designed to fit under the airplane seat or overhead compartment
Sponsored
About this item
Fit & style
- Recessed three stage locking handle with push button
- Soft and noiseless wheels for stable and controlled motion
- Air mesh cushion padded shoulder straps and back with slip-in system
- Color matched bottom mold for protection
- Side mesh pockets for water bottle
- Padded grip handle
- Organized front pocket with pencil holder, key fob and mesh pocket
- Designed to fit under the airplane seat or overhead compartment
With a pull handle for easy mobility, this backpack is perfect for kids on the go. The J World New York Sunrise Rolling Backpack - 18" is made from durable polyester fabric and features a medium sized shape with a recessed three stage locking handle system, noiseless wheels that make it easy to maneuver, and air mesh cushioned shoulder straps that offer versatile carrying options. Detailed with a color matched bottom mold for added protection, this rolling backpack includes side mesh pockets to hold water bottles, a front zipper pocket to hold school supplies and personal items, and a zip around main compartment to hold books and bulky items.
Dimensions (Overall): 18 Inches (H) x 13 Inches (W) x 9 Inches (D)
Weight: 4.5 Pounds
Suggested Age: 10 Years and Up
Shell Material: Polyester
Bag Structure: Softside, Skate Wheels
Interior Features: No Compartments or Pockets
Exterior Features: Organizer Pocket, Mesh Pocket
Main Compartment Closure: Zip Closure
Number of Wheels: 2
Fabric Name: Flat
Capacity (Volume): 34.5 Liter
Protective Qualities: Ripstop
Fits Laptop: No Laptop Pocket
Battery: No Battery Used
Care & Cleaning: Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89544920
UPC: 837309300629
Item Number (DPCI): 069-10-7705
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10 inches length x 14 inches width x 21 inches height
Estimated ship weight: 5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 114 ratings
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Guests are saying
The sunrise rolling backpack is designed for convenience and functionality, making it a great choice for students. Guests appreciate its spacious interior, sturdy construction, and the ability to roll or carry it. While many enjoy its vibrant colors and practical features, some have experienced issues with durability, particularly with the wheels and handles. Overall, it serves as a reliable option for transporting school supplies with ease.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 294 reviews
quality: 4 out of 5
value: 3.87 out of 5
83% would recommend
183 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
5 September, 2025Verified purchase
Poor quality strap
Strap broke 3 weeks into school starting for a 4th grader
1 reply from JWorld Customer Care team - 1 month ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
4 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2025Verified purchase
Nice
N/A nice rolling bookbag
1 out of 5 stars
Thumbs down graphic, would not recommend
25 April, 2025Verified purchase
Didnt last a school year
Did not even make it through a school year. My daughter is careful and respectful of her belongings. We received first week in September and already both wheels have fallen off and one strap is broken so she can’t even carry it. Super disappointed considering how expensive it was.
1 reply from JWorld Customer Care team - 6 months ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2024
Backpack broke in less than a year and J World did not fix or replace it
I purchased a Sunrise rolling backpack on 11/18/23 for $41.25 and a wheel fell off less than a year after the purchase. I contacted J World on 11/28/24 to ask how it can be fixed. J World responded that they can offer me a replacement backpack for the wholesale price of $35. I responded by questioning whether $35 was the wholesale price given that other designs of the backpack sell on Amazon.com for $40. I also indicated I would file a complaint with the Better Business Bureau since J World is not replacing or fixing the backpack, J World never indicated the actual length of the warranty prior to their email on12/2/24, and I had no reason to rush to file a claim as soon as the wheel fell off since I did not know what the warranty length was (the warranty period is indicated to be between 1 and 3 years). Also, not providing the warranty length prior to or with the purchase violates Federal Trade Commission Act § 5(a) and Connecticut General Statutes § 42-110b (most states have nearly identical laws to my state of residence), which prohibit engaging in unfair or deceptive acts or practices in trade or commerce. Connecticut’s § 42-110g and similar laws in most states also provide for attorney’s fees, court costs, and punitive damages for violations. Since J World wrote in their email to me “we are offering 1-year manufacturer's warranty for rolling bags and 3 years for regular bags”, it appears that J World is trying to conceal the one year warranty period on rolling bags prior to purchase, since rolling bags often do not last as long as regular bags. Buyer beware.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2024Verified purchase
Rolling backpack
The size is wrong, it says it is 20” when the truth is 18”. I asked for a replacement and they sent it to me again in 18”.
1 reply from JWorld Customer Care team - 1 year ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
4 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2024Verified purchase
Not 20 inch
Very nice bag, but it is the 18 inch, not the 20 inch laptop bag.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2023Verified purchase
Strap broke within 3 months
Not fit for purpose. The strap broke off of this with less than 3 months of use. This item is too expensive to break so quickly.
1 reply from JWorld Customer Care team - 2 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2023Verified purchase
One of the wheels fell off after 6 months
It is OK before one of the wheels fell off after 6 months including a vacational summer and rendered useless. I will try to contact the manufacturer to see how the warranty works, will report back.
1 reply from JWorld Customer Care team - 2 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2023
Satisfied
It’s durable and sturdy
5 out of 5 stars
Thumbs up graphic, would recommend
28 August, 2023
Roll backpack
I love it because I can roll it and carry it at the same time
2 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2023
Wheel fell off
The backpack was great for my 11yr old son, he used it one academic year Aug. ‘22- May ‘23, it’s been stored since the school year ended. He wanted to use it again this year, after a couple of days back at school it seemed to want to fall apart…we’ll say 12 back at school and the wheel falls off. The backpack is no longer functional and it is going in the trash. It’s unfortunate that the quality isn’t better as most backpacks for elementary students usually last more than one academic year since they don’t have to carry so much yet.
1 reply from JWorld Customer Care team - 2 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 April, 2023Verified purchase
Buy another brand - quality is not what it use to be
It was fine for a few weeks and then the wheels broke off. This is the 3rd backpack with the same issue and they only last a few months. Quality has gone way down and unfortunately I won't be buying from this brand again.
1 reply from JWorld Customer Care team - 3 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2023Verified purchase
Rolling Backpack
Good quality of the whole product in general, what you see at the picture is the product you receive, and a good service of delivery, it delayed 2 days more but the always notify where is your package and delivered in perfect conditions.
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2023Verified purchase
Ok
Very nice color. Very solid.
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2023Verified purchase
Great Backpack
My granddaughter loves this backpack. It’s just the right size to hold her school things and the organizer in the front pocket is really handy.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2023Verified purchase
Returned - Poor construction and cheap materials
I immediately returned this rolling backpack because it was very cheaply made. The idea is good the execution of design and choices of components is very poor. I looked elsewhere for a wheeled backpack or laptop bag that is constructed better.
1 reply from JWorld Customer Care team - 3 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2023
Durable and cute
Cute, daughter loves it for school. Appreciate the extra guard protection the the bottom. The handle is a bit loose, not sure if we got a loose one. Fabric is thick and easy to clean so far.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2022Verified purchase
Item broke in about 3 weeks after purchase would like to exchange for something else
I went to ask for an exchange but they say it's past the the date or the time that I could do that so I'm just leaving a message for anyone else that buys it don't buy it
1 reply from JWorld Customer Care team - 3 years ago
Sorry for the inconvenience caused. We stand behind our products. If you have any issues with this backpack, we will make things right. Please reach out to the J World Warranty department.
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2022Verified purchase
Making Life Easier
My daughter's backpack for 5th was so heavy. Finally talked her into trying a rolling backpack. It's been a life changer! The wheels roll smoothly, and the bag is spacious. Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2022Verified purchase
J world rolling backpack
Great quality great product