$9.39 when purchased online
Target Online store #3991
About this item
Highlights
- Matte lip cream
- Infused with Jojoba Seed Oil and Grape Seed Oil
- Cruelty-free
- Highly-Pigmented
Description
Honey Fluff is a super soft, whipped, matte lip cream that feels like air. Infused with Jojoba Seed Oil and Grape Seed Oil to help keep your lips nourished and soft. This super soft lip cream is highly pigmented and feels light on your lips. Can be used on lips and cheeks. We recommend pairing it with our coordinating Stay In Line Lip Pencil for optimal results.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Product Form: Tube
Beauty Purpose: Nourishing
Net weight: .19 fl oz (US)
TCIN: 83368148
UPC: 810053571392
Item Number (DPCI): 052-00-2241
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.14 inches length x 1.14 inches width x 5.7 inches height
Estimated ship weight: 0.625 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Guests also viewed
$7.59 - $9.99
$5 Target GiftCard with $30 select beauty items purchase
4.5 out of 5 stars with 113 ratings
$9.99
$5 Target GiftCard with $30 select beauty items purchase
4 out of 5 stars with 672 ratings
$9.99
$5 Target GiftCard with $30 select beauty items purchase
4.5 out of 5 stars with 17062 ratings
$9.99
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1576 ratings
$9.00
$5 Target GiftCard with $30 select beauty items purchase
4.5 out of 5 stars with 2770 ratings
Discover more options
Related Categories
Summary of reviews
This lip product has garnered attention for its vibrant colors and smooth application, making it a favorite among guests looking for a bold statement. Many appreciate the creamy texture and hydrating formula that doesn't dry out the lips. However, some guests have noted discrepancies in color representation and settling into lip lines. Overall, it offers a range of shades that can complement various skin tones, making it a versatile addition to any makeup collection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 48 reviews
easy to apply: 4.15 out of 5
easy to remove: 4.24 out of 5
long lasting: 3.43 out of 5
quality: 3.54 out of 5
value: 3.54 out of 5
42% would recommend
21 recommendations
Great product!
5 out of 5 stars
Treecy - 3 months ago
originally posted on JW Beauty LLC
Love the colour! Goes on smoothly! I'm happy I bought it!
Wonderful Lip Color
4 out of 5 stars
RRR - 7 months ago
originally posted on JW Beauty LLC
I had been looking for a color that was discontinued by another brand. I've purchased countless lip colors that did not work for me. These colors worked so well for my skin tone. Long lasting color. Very pleased with my purchase.
The best!!
5 out of 5 stars
- 9 months ago
originally posted on JW Beauty LLC
The first time bought this product, I loved it. This color is my favorite. Now, I purchased 3 because I don't want to run out of it. Happy customer ;)
Good Product
5 out of 5 stars
Mona - 1 year ago
originally posted on JW Beauty LLC
A very good product but I wish it was the same color lipstick 1-Jelly Roll! That's an amazing color to be in liquid lipstick as well💄 😍
Good color
4 out of 5 stars
Shs075 - 1 year ago
originally posted on JW Beauty LLC
I kinda like this one it’s has a creamy texture it also is a darker shade on me but it’s not bad. I wear it with the matching liner.
Lip cream
5 out of 5 stars
Little miss dangerous - 1 year ago
originally posted on JW Beauty LLC
I bought this and the colour honey fluff in mauve pink is the bomb! Love ❤️
Bold, bright, and beautiful!
5 out of 5 stars
Thumbs up graphic, would recommend
Mikay0181 - 1 year ago
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Hair color: Black
The texture and bright red color is perfect! Bold, bright, and perfect for the holidays! The texture is light and fluffy. It is hydrating and doesn’t dry out my lips. I will be buying this is in more colors!
Ew.
1 out of 5 stars
Thumbs down graphic, would not recommend
Mars - 2 years ago
- Hair color: Brunette
- Skin type: Oily
- Skin tone: Light
- Eye color: Brown
It’s a shame because this color was actually very beautiful for my skin tone. However I was unable to get this to look good. I couldn’t bare the feeling of it either. Looked & felt disgusting.
Brown Girl Barbie
5 out of 5 stars
Thumbs up graphic, would recommend
adore it - 2 years ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin concern: Acne, Pores, Uneven skin tone
- Skin type: Combination
Amazing color to olive skin tones! I wore this out the other night and got so many compliments. Want to live your 80s dream life? Get this!
Jason Wu Beauty Honey Fluff Lip Cream - Royal
5 out of 5 stars
kosmobabe - 2 years ago
originally posted on Beautytap

[This review was collected as part of a promotion.] Hey friends are you a lipstick girly then definitely try the Jason Wu Beauty Honey Fluff Lip Creams out! I was so excited to try this out I’m always looking for new lip products to try and was so happy this one is a keeper!! The nude shades are so gorgeous. I love that it’s matte and it goes on so smoothly. I love the full coverage it has just with one swipe. It wears great doesn’t flake or peel. I loved that my lips felt so soft and hydrated. The packaging was so cute and modern with the nude colors throughout. The application brush was a great size. I’ve been so happy that I’ve gotten the opportunity to try out Jason Wu Beauty products. As a makeup artist I’m always looking for new products to work with in my career. I’m going to get more shades to add to my kit to use on clients! **This review was created through an educational promotional event hosted between the brand and beauty experts.**
Jason Wu Beauty Honey Fluff Lip Cream - Royal
5 out of 5 stars
beautybykmj - 2 years ago
originally posted on Beautytap

[This review was collected as part of a promotion.] I was shocked with how much I loved this Matte Lip Cream. I typically tend to stay away from matte lip items as my lips are always on the dryer side. This Jason Wu lip cream changed the game for me. It goes on so smoothly and has a very lightweight feeling on the lips. What I really loved about this lip cream was that my lips never felt dry. It is packed with clean products like grape seed and jojoba oils that ensure your lips stay hydrated. I was able to test the shade Royal and I really loved how universal it was. I wore it a few different ways and loved it every time. I also used this product as a blush. I really liked how well it blended into the cheek however I prefer more of a pink shade for blush. I would recommend this to someone who wants a good pigmented, long lasting matte lip color. I am excited to try this in more shades. **This review was created through an educational promotional event hosted between the brand and beauty experts.**
Matte but not drying
5 out of 5 stars
vasilenicoletta - 2 years ago
originally posted on Beautytap

[This review was collected as part of a promotion.] Ive always preferred liquid lip products over lipstick because they last a long time. The Jason wu honey fluff lip cream is a smooth matte lip product that goes on evenly. The texture really lives up to its name it reminds me of marshmellow fluff in a jar. Despite being matte lip it did not dry out my lips because of the inclusion of hydrators such as argan oil. I love it when a product can be used both on your lips and your cheeks because itsits a quick and easy way to color coordinate your makeup without dwelling on it too much. The shade i got was "royal" a nice nude color that matched my skin tone. I also used it in conjunction with the jason wu royal lip liner and it was such a good combo the shape i drew stayed put all day. In all a great lip product for those who want matte without making your lips looked cracked. **This review was created through an educational promotional event hosted between the brand and beauty experts.**
Jason Wu Beauty Honey Fluff
5 out of 5 stars
monaazar - 2 years ago
originally posted on Beautytap

[This review was collected as part of a promotion.] I love a good mauvy nude lip color so I was excited to try the Jason Wu Beauty Honey Fluff Lip Cream - Royal. The name itself sounds so yummy to be honest. This product glides on beautifully and has a soft matte finish to it. It’s very try to it’s name of honey fluff lip cream. It reminded me of a marshmallow gliding smoothly on my lips. In a sense that it’s so soft and doesn’t dry down fully matte. I was able to run my lips together and it still had a nice feeling to it. The color stayed on a while but through normal wear with eating and just going about my day, it did wear off but it did so gracefully..if that makes sense lol. This is a great product for those who love a good soft matte lip with a super comfortable feel to them. Keep in mind, this does also have nourishing ingredients in it such as grape seed oil and jojoba oil. Will continue to use this awesome product. **This review was created through an educational promotional event hosted between the brand and beauty experts.**
Lip Cream
5 out of 5 stars
stephinitelyglam - 2 years ago
originally posted on Beautytap

[This review was collected as part of a promotion.] I have been a licensed esthetician and makeup artist for the last 14 years. My favorite aspect of my education is makeup and I am constantly looking for the latest products and trends, not only for myself but also for my clients. I was super excited when I was introduced to the Jason Wu brand because I love his perspective as a fashion designer on makeup for the runway! I also love that the brand creates makeup to emphasize natural beauty, avoiding excessive makeup, which is really on trend right now! Jason Wu’s Honey Fluff 2-in-1 Matte Lip Cream is the perfect companion for a beautiful natural looking lip. Seriously, I use this color for almost every makeup look because it goes with everything and anything. This nude shade is amazing! I loved that the creamy consistency made application easy and it quickly dried to a matte look that did not leave my lips dry or flaky. Whenever I wear this Lip Cream, I forget that I have it on—which I love (I hate when I can feel my lipstick because usually it means that it is drying my lips). I also loved that this cream is versatile and can also be used on your cheeks! I cannot live without The Honey Fluff 2.-in-1 Matte Lip Cream! **This review was created through an educational promotional event hosted between the brand and beauty experts.**
Jason Wu Beauty Honey Fluff Lip Cream - Royal
5 out of 5 stars
potionsandpatterns - 2 years ago
originally posted on Beautytap

[This review was collected as part of a promotion.] Jason Wu Beauty Honey Fluff Lip Cream - Royal gives you a natural appearance with a matte finish. Honey Fluff is the perfect color for a brown girl like myself. I have yellow and olive undertones and I love how this shade is complimentary to my skin tone. The texture glides easily onto my lips and dries instantly. I love the matte finish and appreciate the fact there is no residue once the formula dries. The shade itself is pigmented so a little goes a long way when applying. It did not smear on my glass when I was drinking and it lasted through most of the evening. Once I rinsed it off with a cleansing balm, my lips were still hydrated. I also noticed there was not any film buildup on my lips. My name is Aakruti Sheth and as an up and coming Entrepreneur in the beauty industry for five years and a Content Creator, this lip cream and color goes with anything and gives me confidence when I walk out the door. IG: @potionsandpatterns **This review was created through an educational promotional event hosted between the brand and beauty experts.**
So soft on the lips
5 out of 5 stars
savannahceleste - 2 years ago
originally posted on Beautytap

[This review was collected as part of a promotion.] If I could only ever use one matte lip cream in my life, it would be this one! As a beauty lover and MUA for 5 years, I’ve seen some very cakey, thick lip creams or liquid lipsticks. This is not one of them! On the contrary, this feel velvety smooth of the lips, very much a cream, but not so creamy it moves around. (If you’ve ever tried the NYX lip suedes, I feel like those are too creamy and move around; this stays put.) I have the color Adored Royal, and it’s a very spring color, nude but kind of pink and coral as well. It’s very light and pretty and a great nude without making you look dead for my skin tones or darker. If you are my color, and you have issues finding the perfect nude, try this color combo! I love how Jason Wu Beauty makes it easy to find the perfect lip liner for the matte creams since the colors are coordinated. Great product! **This review was created through an educational promotional event hosted between the brand and beauty experts.**
It’s a win for lips and cheeks
5 out of 5 stars
marsh - 2 years ago
originally posted on Beautytap

[This review was collected as part of a promotion.] Hello. I’m Marsh and i enjoy anything beauty. Jason Wu has been on my radar for quite some time now so i was so excited to get to try a few of his products. Let’s start with this Honey Fluff Lip Cream in Royal. I typically stay away from nudes on lippies because sometimes i find it hard to find a nude shade that won’t wash me out. However, this shade is perfect with great pigment. It’s a mauve nude color that gives the right amount of nude summer vibes that i also feel like will complement a lot of skin tones. Formula-wise, it does feel buttery on application, airy and whipped with a soft matte finish. Love how the brand added some jojoba oils and grape seed so this won’t be too drying. I still do prefer applying a gloss or lip oil over it as a personal preference as i have more mature lips. I’m happy to know that this can be used on the cheeks as well but i still have to give that a try for a monochromatic look. **This review was created through an educational promotional event hosted between the brand and beauty experts.**
Jason Wu Beauty Honey Fluff Lip Cream - Royal
5 out of 5 stars
imgabbyb - 2 years ago
originally posted on Beautytap

[This review was collected as part of a promotion.] My name is Gabby and I'm a licensed Cosmetologist. I received the Jason Wu Beauty Honey Fluff Lip Cream in the shade Royal. This has become apart of my favorite lip combo, I use this first and let it completely dry. I use lip liner afterwards and blend it in to the lip cream. Lastly, I use either a nude gloss or bronze gloss in the center. I think this is perfect for everyday wear and great to take on the go. But, for my lip color it's too flat of a shade to wear alone. I also love that Jason Wu products are infused with clean skincare products such as jojoba oils, so it doesn't dry out my lips. I would like to try other shades and add them to my collection. Overall, I'd purchase this product again and give it five out of five stars. **This review was created through an educational promotional event hosted between the brand and beauty experts.**
Honey fluff
5 out of 5 stars
lovebugz0410 - 2 years ago
originally posted on Beautytap

[This review was collected as part of a promotion.] As a skincare expert and reviewer for over 5 years now, I really get excited when I get to try out new and upcoming makeup brands. I was given the opportunity to try out Jason Wu brand cosmetics and I am in love! This honey fluff lip and cheek matte cream is absolutely stunning on! It is very pigmented but buffs into cheeks beautifully. I love that it is dual use, eliminating a product from my routine and makeup bag! As a lippie, it is bold and demands attention. Once dried, it has real staying power! Only had to touch up once and that was closer to the end of the day! The shade I received is Royal. It is a beautiful Mauve/Nude that is buildable, lightweight and kissable soft! I love that it has antioxidants and hydrating oils too! Definitely recommend! **This review was created through an educational promotional event hosted between the brand and beauty experts.**
Jason Wu Beauty Honey Fluff Lip Cream - Royal
5 out of 5 stars
laraann - 2 years ago
originally posted on Beautytap

[This review was collected as part of a promotion.] My name is Lara, and I'm a Skincare and Makeup Enthusiast, Reviewer, Content Creator, and Makeup Artist.I have been a huge fan of Jason Wu and all of his achievements he's accomplished at such an early age! When I heard he was dipping into Makeup I was ecstatic. I am such a lip and eye product fanatic, so I'm so excited to try the Honey Fluff Lip Cream in the shade "Royal". I adore the packaging as most lip Creams end up leaking in my makeup bag or my traveling case. The applicator is easy to use, and it did not leave a sloppy mess. For this reason, I usually reach for a lipstick form, but Jason has changed my game! The shade looks so beautiful and creamy on my lips (even Plumping), and adding the liner really polishes the entire look. I'm all about clean beauty, so this was an absolute winner! I highly recommend this to all, and I can't wait to try other shades! 10 stars! Added bonus: it looks gorgeous as a blush! **This review was created through an educational promotional event hosted between the brand and beauty experts.**