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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3.4 fl oz
$1.99
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About this item
Highlights
- Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
- 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
- Safe for Newborns: Gentle formula made for delicate baby skin
- Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
- Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
- For Whole Family: Gentle enough for babies, suitable for kids and adults too
- Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
- Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness
Description
Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.
World’s #1 Baby & Child Care Brand*
*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
World’s #1 Baby & Child Care Brand*
*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 1
Suggested Age: 0-12 Months
Health Facts: Contains Coconut Oil
Product Form: Lotion
Beauty Purpose: Moisturizing, Soothing
Recommended Skin Type: Normal
Net weight: 3.4 fl oz (US)
Features: Relieves Itching
TCIN: 77430553
UPC: 381371190171
Item Number (DPCI): 007-08-1358
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water*, glycerin*, isopropyl palmitate*, stearic acid*, cetyl alcohol*, cetearyl alcohol*, cocos nucifera (coconut) oil*, glyceryl stearate*, phenoxyethanol, polysorbate 20, magnesium aluminum silicate*, fragrance, carbomer, p-anisic acid, xanthan gum*, sodium hydroxide, ethylhexylglycerin' '[*naturally-derived ingredients]
Allergens & Warnings:
SAFETY TIP: Keep out of reach of children. DO NOT USE IF TEAR TAB IS BROKEN OR MISSING. REMOVE AND DISCARD BEFORE USE.Shipping details
Estimated ship dimensions: 1.3 inches length x 2.3 inches width x 4.2 inches height
Estimated ship weight: 0.1984 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 2330 reviews
quality: 3.93 out of 5
value: 3.93 out of 5
78% would recommend
14 recommendations
1 out of 5 stars
10 November, 2025
originally posted on johnsonsbaby.com
NEW FORMULA IS AWFUL. DO NOT BUY.
I have severe sensory issues and Johnson's baby lotion USED TO be the ONLY brand I could find that was non-greasy and didn't leave a film on my hands. Part of my sensory issues include using lotion near constantly, so the film this new formula leaves on skin is a HUGE downgrade. It's also a very noticeable difference from the old formula because of how frequently I use this product. Catch me switching brands FOR LIFE and never using Johnson's lotion again. DO NOT BUY this lotion because it will just sit on top of your (and your baby's) skin now. Awful. It even smells terrible now, the classic baby powdery smell is entirely missing. CHANGE THE FORMULA BACK.
1 out of 5 stars
9 November, 2025
originally posted on johnsonsbaby.com
Truly terrible update
I’ve used some version of this lotion for almost 20 years and they’ve undergone several formula changes. This 2025 one is the WORST. It smells like men’s shaving cream, is sticky and watery, my skin somehow feels dry under the sticky layer. I have no idea what would prompt J&J to change such an iconic product AGAIN. Just bring back to old pink, no coconut oil, no b5 garbage version. You guys are losing loyal customers.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025
Truly terrible update
I’ve used some version of this lotion for almost 20 years and they’ve undergone several formula changes. This 2025 one is the WORST. It smells like men’s shaving cream, is sticky and watery, my skin somehow feels dry under the sticky layer. I have no idea what would prompt J&J to change such an iconic product AGAIN. Just bring back to old pink, no coconut oil, no b5 garbage version. You guys are losing loyal customers.
1 out of 5 stars
7 November, 2025
originally posted on johnsonsbaby.com
(no review title)
Baby lotion new formula is sticky & smell not as good as original
1 out of 5 stars
6 November, 2025
originally posted on johnsonsbaby.com
NEW FORMULA SUCKS...BRING BACK ORIGINAL FORMULA!!!
Bring back the ORIGINAL FORMULA!! This new formula sucks! I'm 53 years old and I've used this lotion as a daily moisturizer for over 30 years. You have ruined my daily routine. The old formula smelled great and once it was applied it did not leave a greasy or sticky residue. I used it on my face before applying my make-up. It left my face feeling moisturized and smooth with no residue. The new formula smells awful...like someone added cheap strong overpowering baby powder scent to the lotion. The beautiful smell of the original is gone. Also, I hate the feeling it leaves on my skin! You should at least keep the original formula for us folks who loved the nostalgic smell and texture of the original...so disappointed 😞
1 out of 5 stars
6 November, 2025
originally posted on johnsonsbaby.com
Don’t like it at all
I really wish you would’ve kept the same formula. The new scent smells horrible. At least sell both so we can all pick and choose which lotion we prefer.
1 out of 5 stars
5 November, 2025
originally posted on johnsonsbaby.com
(no review title)
The new formula is awful. Watered down, smells like nothing and feels cheap.
1 out of 5 stars
5 November, 2025
originally posted on johnsonsbaby.com
Hate the new formula!
I hate the new formula!!! It doesn't smell the same and leaves a weird residue feel on the skin .
5 out of 5 stars
4 November, 2025
originally posted on johnsonsbaby.com
Forever User
I have an autistic daughter 29. She has used Baby Magic lotion since I used it on her as a baby. She will not use anything else. Which I have tried to get her to use something cheaper. No way she loves her Baby Magic. Please never stop making it. It would be a bad thing for me.
2 out of 5 stars
3 November, 2025
originally posted on johnsonsbaby.com
Smell is too strong
The new formula that has been released doesn't have the same scent as the previous one. While the new formula isn't sticky like the last version, I'm not a fan of its smell. Could you please consider bringing back the old fragrance? The new one has a very strong scent.
1 out of 5 stars
3 November, 2025
originally posted on johnsonsbaby.com
New formula for the baby lotion
I bought the new formula of the lotion and it is horrible. I have texture issues, particularly at night and the new formula changed everything about the original. It is thin, sticky, and the smell resembles a rose bush sprinkled with 7 dust powder! So so disappointing.
1 out of 5 stars
2 November, 2025
originally posted on johnsonsbaby.com
New formula smells horrible!
Why was the formula changed?? Added Aloe Vera and vitamin B5?? It smells horrible, does not smell like baby lotion anymore!!! Been buying for years even after they changed it a few years back, no more! Returning the 2 that were just delivered today!!
1 out of 5 stars
1 November, 2025
originally posted on johnsonsbaby.com
NOT THE SAME !!! ITS HORRIBLE 😞
I just got the new baby lotion and I am so upset it’s thin and the smell is not the same at all I hate it wish they never changed the smell it smells and feels like a cheap knock off baby lotion please bring back the original that I’ve been using for so many years will not be buying it anymore unless they bring back original smell and consistency
1 out of 5 stars
1 November, 2025
originally posted on johnsonsbaby.com
Very Very Disappointed :(
[This review was collected as part of a promotion.] I have used this baby lotion since I was a baby and have loved and used this product daily. I have very sensitive skin and this is the only lotion that works to keep me moisturized and not leave my skin a mess. But then this new 2025 formula comes out and I hoped it would be similar to the old formula but boy was I wrong. Not only has the feel of the lotion changed, but the smell and quality have as well. It is now super sticky until it drys down, which took quite a while, the smell is super baby powdery and is very overwhelming. Plus, call me crazy but my skin feels dryer as if I hadn't put anything on. Johnsons, why change one of your BEST products? If it ain't broke don't fix it. I will not be buying or recommending this to anyone unless the old formula comes back. :(
1 out of 5 stars
30 October, 2025
originally posted on johnsonsbaby.com
New formula smells different
This has been the only lotion I've used for decades, but after the formula change I will no longer be buying it. It used to smell good but the new formula smells like chemicals and leaves an oily residue on my hands when the old one didn't. I had to return the bottle I bought because I cannot stand the new smell.
1 out of 5 stars
30 October, 2025
originally posted on johnsonsbaby.com
THE NEW SCENT AIN'T IT!
PLEASE BRING THE ORIGINAL SCENT BACK ....PLEASE!!!! The new scent has a weird smell and it is not as thick and rich anymore.... it wasn't broke..... why did u fix it?!?!
1 out of 5 stars
30 October, 2025
originally posted on johnsonsbaby.com
New formula is horrible!
I have never ever left a review on a product. But the new formula is horrible. The after feeling is gross and sticky . I have used this product for years and this is the second time they have changed the formula and it’s gotten worse each time. The product now feels cheap.
1 out of 5 stars
30 October, 2025
originally posted on johnsonsbaby.com
Bring back the original formula and scent!
Absolutely horrible smell and leaves a sticky residue. This new formula is terrible. Please bring back the original one!
1 out of 5 stars
28 October, 2025
originally posted on johnsonsbaby.com
Don’t like the smell
I just bought a new bottle because I ran out and I don’t like the new smell! Bring back the original formula and fragrance!
1 out of 5 stars
28 October, 2025
New Formula Too Watery.
I dont like the new formula, its watery to me & I feel like the smell is stronger. Can we go back to the other formula?