Jose Eber: 100% Pure Ceramic Flat Iron - Black, 1.25" Plates, Ionic Technology

JOSE EBER: FLAT IRON: CERAMIC 1.25 INCH - BLACK - Salon results that last for days. Many flat irons boast that they incorporate ceramic plates, but many are actually only ceramic coated, meaning they are truly just metal plates with a thin ceramic coating. This coating will typically peel, scratch, or fade away, leaving hair exposed to harsh metal plates that can burn and damage hair. The 1.25” 100% pure ceramic plates guarantee that your hair will never be subjected to the damaging harsh metal of other flat irons, leaving hair looking shiny, healthy, and smooth every time. Ceramic is naturally hygienic, protects hair color and prevents fading. Ceramic also provides better heat distribution throughout the plate, eliminating hot spots that burn and damage the hair. HOW TO USE: To flat iron: make sure your hair is dry, and then divide it into small 1” sections. Apply a heat protectant, if you choose, to the section, clasp the flat iron plates at your roots and then glide down your hair to the ends. Repeat if necessary. Move onto the next section and continue until all of your hair is silky smooth. IMPORTANT NOTE: Pure ceramic plates do require a little extra care. Without support of a metal base plate, solid ceramic plates may break more easily if used roughly or dropped. Be sure to use your pure ceramic iron with care. KEY FEATURES: Comfortable ergonomic design ·1.25" floating plates ·360degrees swivel cord design with hook ·Professional length power cord · Dual voltage for worldwide use (110/240V) ·Temperature up to 450degreesF / 230degreesC ·100% pure ceramic plates ·Negative ion technology ·For all hair types. No sticking when using styling products like gel or mousse.