Joyful Copy - by Joy Capps (Paperback)

About the Book

Joyful Copy challenges readers to write authentic marketing copy that builds connections with customers without stretching the truth.

Book Synopsis

Joyful Copy provides entrepreneurs, small business owners, and marketers insights and frameworks to write copy that builds connections with customers without twisting reality.

Written for those already working and living life as Christ-following entrepreneurs, Joyful Copy will benefit anyoneno matter what they believe or do for a living.

Readers will discover new-to-you insights or old ideas from a different perspective that has the potential to positively impact the lives and businesses of those who apply them.

Using the Ultimate How-To Manual with Holy Spirit as a guide, readers will come to understand the need for taking a stand and showing up in today's marketplace ethically and authentically.

• Bye-bye, hype and manipulation.
• Farewell, worldly ideals and goals.
• Adios, personal gain and self-focus.
• Sayonara, bait and switch tactics.
• Arrivederci to doing anything not aligned with the Bible.

This book unpacks what works and doesn't work for writing words to reach your audience without hype and manipulation.

Review Quotes

"Joyful Copy is a copywriting masterclass in book form. It does not disregard industry wisdom and human psychology, but it offers a Biblical framework and approach that positions you to experience God's best in business by partnering with Him." Shae Bynes, Founder of Kingdom Driven Entrepreneur

"It doesn't matter whether you are a beginner or already quite far down the path with your business, this book will get you to reevaluate what you know about copywriting and how you can align yourself and your copy to Godly principles. In short: I highly recommend it!" Kelly Baader, Founder, Influential Entrepreneurs, LLC

"Joy has taken the art of copywriting and provided the reader with a fresh brush for creating words of integrity and truth with a Kingdom canvas. This book will be one I often reference and share with my clients as a suggested read." LaTara Venise, CEO, The Color Your Soul Company

"Not only does Joy challenge the reader to posture their heart and mind to God's will, but she also encourages the reader to partner with God in their business and write with Holy Spirit. Joyful Copy provides clear straightforward methods to help the readers do that and shares numerous copywriting frameworks to walk readers through creating joyful copy that connects with their ideal customers." Althea McIntyre, Founder & CEO of Althea McIntyre International

"If you are a Christ-following entrepreneur who wants to learn how to write copy that is both aligned with the Bible and calls the right customers to action, then Joyful Copy is a must-read!" Brandon J. Galici, CFP(R), CRPS(R), Founder/Financial Advisor